Hannah Miller Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

For the past 15 years, I have been helping ecommerce brands make the most of their presence in the digital world as well as develop strategies to convert more customers into sales. I offer my services on a white label basis to agencies, as well as directly to a selection of brands.I strive to provide my clients with everything they need to increase visibility online and remove any potential roadblocks that could be impacting conversions. This includes utilising analytics tools to measure website performance, developing onsite & offsite optimisation strategies, increasing ROIs and technical analysis of your customer journeys.

Sydney, Au

Au

• Completed a re-platform onto Shopify for AU and NZ in first 5 months, where we introduced personalisation, AI merchandising, AI search and a customer loyalty portal. Early results delivered 78% revenue growth in AU and 135% in NZ. • Delivered sales growth during key campaign periods (Click Frenzy +77%, Black Friday +86%)• To drive new and existing customer sales through flash deals, introducing countdown timers, activating “buy more save more” and engaging with loyalty campaigns.• Developed new merchandising strategies using foundational algorithms overlaying AI learning• Launching new brands onsite devising digital marketing exposure strategies and encouraging driving engagement through storytelling• Recruitment and development of digital teamManage the overall ecommerce experience, including site navigation, content and check out process.• Develop and implement the ecommerce strategy as well as developing and owning the delivery plan, implementingsales and marketing initiatives to increase sales and profitability.• Develop and execute online marketing activities in collaboration with the wider marketing team.• Budget management of the online P&L.• Manage the online product offer, data and merchandising.• Oversee alignment of all digital content, ensuring effective delivery across all touch points.• Ensure all copy, product and non-product, is current and accurate, reflecting the new customer tone of voice.• Take initiatives to enhance conversion rates.• Produce revenue, unit gross profit and operating cost targets for the annual budget.• Track traffic and sales performance throughout the website.

Poole, England, Gb

• Delivered 19% traffic growth through owned, earned and bought media channels (Paid Media, SEO, Affiliates, Social Media and Email Marketing)• Drove 40% uplift in conversion using isolated A/B testing strategies for LEGOLAND Japan• Delivered yield targets and drove higher ATV by identifying a clear hierarchy of sales and upselling strategy• Delivered best in class digital marketing strategies uniquely tailored to each attraction’s audience (local language, demographics and platforms)• Recruited a local CRM team to deliver a growth strategy for new and existing customers focused on using triggers such as cart abandonment, campaign EDM’s, data capture and SMS marketing• Responsible for 37 attraction websites across Asia Pacific covering 8 languages• Responsible for leading and managing a regional, remote team of 6 professionals (CRM Manager, Web Managers, SEM Managers)• Management of 6 specialist agencies across the region to deliver specific KPI’s. • Launched the Sydney Tower Eye’s first ever WeChat Mini program to target Chinese visitors alongside Tencent.

Poole, England, Gb

London, Gb

• Responsible for the Global SEO Strategy, focused on delivering increasing brand exposure across 6 major search engines (Google, Bing, Naver, Baidu, Yahoo Japan, Yandex) with a focus on specific categories• Using audience insights to uncover search opportunities for our customers in the consideration phase in order to drive more conversion to the relevant landing pages• Led the SEO technical stream during a website relaunch project. Ensuring the foundations were built for the future of (speed, mobile first, structurally indexable and content rich etc.)• KPI development (by channel & country) and annual revenue forecasting• Team management and secondment to manage the paid media performance team• Delivered 12% organic traffic growth in second year predominantly by completing an overhaul to the navigational taxonomy driven by insights and incorporating facets and filters.• Embedded a global tool to manage all store location data across local platforms such as Google My Business, Yelp, Facebook & Uber.• Increased the quarterly revenue from the channel by 7% when we engaged in a conversion optimisation project with developers. Running multiple A/B tests on the checkout flow, testing difference audience responses in different locations and rolling out developments based on the results.

• Board member of the digital agency alongside 2 co-owners. Delivered agency growth from a start-up to having over 30 clients, 55 employees and over 1.2M gross profit per year• Leadership and management of 15 digital consultants across SEO, Data insights, Paid Media and analytics/measurement• Developed an internal SEO training program, ensuring the agency was delivering to its highest standards and the team were continually learning. As well running an annual conference “Digital Peas” where our clients were welcomed.• Responsible for managing clients such as Dune Shoes, Lindt Chocolate, Jamie Oliver, Selfridges a luxury department store in London and Vivienne Westwood• Ensuring our highest tier clients had a clear and deliverable strategy in play and understood what KPI’s the team are working towards. • During my time with the agency, as it grew, I held multiple roles from SEO Manager, Head of SEO and finally Director of Digital Consulting.

As SEO Director I am focused on leading digital growth and overall search visibility for clients. Specifically around periods with large technical changes such as website re-designs, CMS changes and domain changeovers. I work alongside industry specific digital strategists to build integrated SEO strategies for clients.4Ps Marketing is an integrated search agency based in North London. 4Ps have a fantastic staff environment with highly skilled professionals and a large range of clients in a number of different verticals. Some clients are represented below.

4Ps Marketing is an integrated search agency based in North London. 4Ps have a fantastic staff environment with highly skilled professionals and a large range of clients. As a member of the senior management team my main duties include strategic planning for SEO, display advertsing and social media marketing, company development and staying up to date with industry changes.

4Ps Marketing is a highly driven SEO specialist company based in London. The agency has a fantastic staff environment with highly skilled professionals and a range of large clients. Duties are carrying out onsite and offsite SEO, PPC & Social Media whilst managing a team and wide variety of clients.

Aughton, England, Gb

Developed and maintained 20-25 online retail websites selling perishable goods throughout the UK.

Development of mobile software for use on a handheld device. Usability design and website design were some of the key features.

Bsc Hons, Computing And Multimedia Systems

Bachelor Of Science, Multimedia Systems