Hannah Miller's Location
Sydney, New South Wales, Australia, Australia
Hannah Miller's Contact Details
Hannah Miller work email
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Hannah Miller phone numbers
About Hannah Miller
As an SEO & CRO consultant, I help e-commerce brands boost their online presence and increase their sales conversions. I have over 15 years of experience in digital marketing and e-commerce, working with both agencies and direct clients across various industries and markets.I offer a comprehensive range of services, from analytics and optimisation to personalisation and loyalty, using cutting-edge tools and techniques. Some of my recent achievements include re-platforming Strandbags onto Shopify, delivering sales growth during key campaign periods, and launching new brands with engaging storytelling. I am passionate about delivering results, collaborating with clients, and staying ahead of the latest trends and best practices.
Hannah Miller Work Experience Details
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Seo And Cro Coach And ConsultantShe-ComSydney, Nsw, Au -
Seo & Cro Coach / ConsultantShe-Com Dec 2023 - PresentSydney, Nsw, Au
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Seo & Cro ConsultantSelf-Employed Nov 2022 - PresentFor the past 15 years, I have been helping ecommerce brands make the most of their presence in the digital world as well as develop strategies to convert more customers into sales. I offer my services on a white label basis to agencies, as well as directly to a selection of brands.I strive to provide my clients with everything they need to increase visibility online and remove any potential roadblocks that could be impacting conversions. This includes utilising analytics tools to measure website performance, developing onsite & offsite optimisation strategies, increasing ROIs and technical analysis of your customer journeys.
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OwnerSleep Dreams Online May 2022 - PresentSydney, Au -
Head Of Digital Marketing & EcommerceStrandbags Nov 2020 - Mar 2023Au• Completed a re-platform onto Shopify for AU and NZ in first 5 months, where we introduced personalisation, AI merchandising, AI search and a customer loyalty portal. Early results delivered 78% revenue growth in AU and 135% in NZ. • Delivered sales growth during key campaign periods (Click Frenzy +77%, Black Friday +86%)• To drive new and existing customer sales through flash deals, introducing countdown timers, activating “buy more save more” and engaging with loyalty campaigns.• Developed new merchandising strategies using foundational algorithms overlaying AI learning• Launching new brands onsite devising digital marketing exposure strategies and encouraging driving engagement through storytelling• Recruitment and development of digital teamManage the overall ecommerce experience, including site navigation, content and check out process.• Develop and implement the ecommerce strategy as well as developing and owning the delivery plan, implementingsales and marketing initiatives to increase sales and profitability.• Develop and execute online marketing activities in collaboration with the wider marketing team.• Budget management of the online P&L.• Manage the online product offer, data and merchandising.• Oversee alignment of all digital content, ensuring effective delivery across all touch points.• Ensure all copy, product and non-product, is current and accurate, reflecting the new customer tone of voice.• Take initiatives to enhance conversion rates.• Produce revenue, unit gross profit and operating cost targets for the annual budget.• Track traffic and sales performance throughout the website. -
Head Of Digital Marketing & Ecommerce Asia PacificMerlin Entertainments Oct 2018 - Oct 2020Poole, England, Gb• Delivered 19% traffic growth through owned, earned and bought media channels (Paid Media, SEO, Affiliates, Social Media and Email Marketing)• Drove 40% uplift in conversion using isolated A/B testing strategies for LEGOLAND Japan• Delivered yield targets and drove higher ATV by identifying a clear hierarchy of sales and upselling strategy• Delivered best in class digital marketing strategies uniquely tailored to each attraction’s audience (local language, demographics and platforms)• Recruited a local CRM team to deliver a growth strategy for new and existing customers focused on using triggers such as cart abandonment, campaign EDM’s, data capture and SMS marketing• Responsible for 37 attraction websites across Asia Pacific covering 8 languages• Responsible for leading and managing a regional, remote team of 6 professionals (CRM Manager, Web Managers, SEM Managers)• Management of 6 specialist agencies across the region to deliver specific KPI’s. • Launched the Sydney Tower Eye’s first ever WeChat Mini program to target Chinese visitors alongside Tencent. -
Head Of Digital Marketing & Ecommerce AnzMerlin Entertainments Jun 2017 - Oct 2018Poole, England, Gb
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Global Head Of SeoBurberry Feb 2015 - Jan 2017London, Gb• Responsible for the Global SEO Strategy, focused on delivering increasing brand exposure across 6 major search engines (Google, Bing, Naver, Baidu, Yahoo Japan, Yandex) with a focus on specific categories• Using audience insights to uncover search opportunities for our customers in the consideration phase in order to drive more conversion to the relevant landing pages• Led the SEO technical stream during a website relaunch project. Ensuring the foundations were built for the future of (speed, mobile first, structurally indexable and content rich etc.)• KPI development (by channel & country) and annual revenue forecasting• Team management and secondment to manage the paid media performance team• Delivered 12% organic traffic growth in second year predominantly by completing an overhaul to the navigational taxonomy driven by insights and incorporating facets and filters.• Embedded a global tool to manage all store location data across local platforms such as Google My Business, Yelp, Facebook & Uber.• Increased the quarterly revenue from the channel by 7% when we engaged in a conversion optimisation project with developers. Running multiple A/B tests on the checkout flow, testing difference audience responses in different locations and rolling out developments based on the results. -
Director Of Consulting4Ps Marketing Part Of The Netbooster Group Jan 2014 - Feb 2015• Board member of the digital agency alongside 2 co-owners. Delivered agency growth from a start-up to having over 30 clients, 55 employees and over 1.2M gross profit per year• Leadership and management of 15 digital consultants across SEO, Data insights, Paid Media and analytics/measurement• Developed an internal SEO training program, ensuring the agency was delivering to its highest standards and the team were continually learning. As well running an annual conference “Digital Peas” where our clients were welcomed.• Responsible for managing clients such as Dune Shoes, Lindt Chocolate, Jamie Oliver, Selfridges a luxury department store in London and Vivienne Westwood• Ensuring our highest tier clients had a clear and deliverable strategy in play and understood what KPI’s the team are working towards. • During my time with the agency, as it grew, I held multiple roles from SEO Manager, Head of SEO and finally Director of Digital Consulting.
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Seo Director4Ps Marketing Part Of The Netbooster Group Sep 2012 - Jan 2014As SEO Director I am focused on leading digital growth and overall search visibility for clients. Specifically around periods with large technical changes such as website re-designs, CMS changes and domain changeovers. I work alongside industry specific digital strategists to build integrated SEO strategies for clients.4Ps Marketing is an integrated search agency based in North London. 4Ps have a fantastic staff environment with highly skilled professionals and a large range of clients in a number of different verticals. Some clients are represented below.
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Head Of Seo4Ps Marketing Part Of The Netbooster Group May 2009 - Sep 20124Ps Marketing is an integrated search agency based in North London. 4Ps have a fantastic staff environment with highly skilled professionals and a large range of clients. As a member of the senior management team my main duties include strategic planning for SEO, display advertsing and social media marketing, company development and staying up to date with industry changes.
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Seo Manager4Ps Marketing Part Of The Netbooster Group May 2009 - Aug 20114Ps Marketing is a highly driven SEO specialist company based in London. The agency has a fantastic staff environment with highly skilled professionals and a range of large clients. Duties are carrying out onsite and offsite SEO, PPC & Social Media whilst managing a team and wide variety of clients.
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Web Developer & Digital Marketing ManagerNorth West Turf Ltd 2008 - 2009Aughton, England, GbDeveloped and maintained 20-25 online retail websites selling perishable goods throughout the UK. -
Junior Web DeveloperHemro Associates 2004 - 2004Development of mobile software for use on a handheld device. Usability design and website design were some of the key features.
Hannah Miller Education Details
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University Of StaffordshireComputing And Multimedia Systems -
Runshaw CollegeMultimedia Systems
Frequently Asked Questions about Hannah Miller
What company does Hannah Miller work for?
Hannah Miller works for She-Com
What is Hannah Miller's role at the current company?
Hannah Miller's current role is SEO and CRO Coach and Consultant.
What is Hannah Miller's email address?
Hannah Miller's email address is ha****@****ers.com
What is Hannah Miller's direct phone number?
Hannah Miller's direct phone number is +4478504*****
What schools did Hannah Miller attend?
Hannah Miller attended University Of Staffordshire, Runshaw College.
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