Responsible for creating an ideal working partnership between internal and external stakeholders as well as leading overall direction and strategic growth on direct to consumer advertising. Additionally, leads agency teams effectively ensuring all acquisition campaigns and materials are aligned, meets brand standards and can positively impact Cigna’s Medicare Advantage growth goals and brand health metrics.• Partners with the executive team to provide the strategic direction and management of all acquisition marketing initiatives to ensure that priorities are set and executed to advance the company’s goals.• Develop brand positioning, differentiation and proof points, distilling the messaging into a clear, cogent, and consistent roadmap for all team members to execute leveraging corporate marketing guidance and brand platforms.• Manage multi-channel advertising budget and strategic initiatives including brand and direct response media across the Medicare footprint as well as local regional plans.• Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns, continuously driving innovation• Understanding the organization’s business, act as internal media agency lead, coordinating with internal creative teams and media and production agencies of record to build effective communications, creative and media plans that work cohesively• Manage a team where all are continually learning, evolving, and encouraged to think outside the box• Consistently collaborate with team members, local market clients, agency partners and other matrix partners to foster, facilitate and deliver great work that is on strategy, on time and within budget• Exercise problem-solving, using a sound system of judgement to thoroughly analyze various options before making a decision

- Participates in the recommendation, development and implementation of media buys to achieve marketing goals for Cigna’s Medicare Advantage business. - Develop regional variation source documents for variations per creative and market.- Manages day to day operations with media agency of record. - Monitors campaign performance on a regular basis to ensure markets are achieving set KPIs and also making recommendations to adjust in markets that are not. - Coordinates print, outdoor and digital campaigns with agencies of record. - Manages invoice and PO management for Acquisition Marketing and in relation to budget.

- Supports the acquisition/media team in the planning, organizing, versioning, compliance filing, and proofing of direct to consumer marketing materials- Day-to-day activities include the collaboration with marketing, internal creative agencies, external creative agencies, and external media agencies- Manages invoice and PO management for Acquisition Marketing materials- Experience includes coordination of TV, digital, social, paid search, print, OOH, and grass roots marketing tactics.

-Primarily responsible for the coordination of media buys for broadcast, digital, paid social, OOH, and print mediums- Developed the agency process and solely executes trafficking all media placements on the agency side to media vendors-Primarily responsible for gathering media placement specs and compiling detailed worksheet for creatives-Largely responsible for creating, updating and analyzing placement performance reports-Manages make goods, credits and vendor invoices

-Primarily responsible for assisting the media team with day to day monitoring, analyzing and reporting of media placements.-Largely responsible for compiling reach and frequency data, comparing the value of different media outlets, and assisting media planners and buyers in their media selections and executions.-Frequently tasked with conducting and compiling research.

-Primarily responsible for marketing duties for event, River Rhythms, a weekly summer concert series for the community put on by Westown Association and the Westown Golf Open.-Weekly press releases, weekly email blast, weekly social media posts on River Rhythms Facebook, as well as additional event duties, and more-General marketing for Westown Association, this includes being a contributing editor on the Westown Facebook page, posting frequent social media posts, and creating a monthly email blast for Westown Association-Mass mailings for Westown events-General administrative tasks