Hannah Craig Email & Phone Number

San Diego, California, Us

Lead in-bound half of DomesticShelters.org through content and SEO strategy and execution. Also serve as digital marketing consultant across the Alliance. Projects include Purple Ribbon Awards, website redesign and relaunch, content overhaul and update, implementing SEO strategy, and more.

Phoenix, Arizona, Us

• Create and lead SEO and content strategy• Create content including videos, graphics, scripts, web copy, social media content, marketing material, and blogs• Develop new projects both internally and with external partners• Provide SEO consultation for partnerships• Manage monthly webinars• Manage SEO auditing for https://www.domesticshelters.org/

Boise, Idaho, Us

Achievements• Recognized twice with company values Excellence Award• Increased organic blog traffic by 79% and increased new users by 91% year over year by improving content and SEO strategy and execution • Produced the 2019-2021 "Small Business Trends" marketing campaign, which secured major media mentions from outlets including USA Today, Bloomberg, Cosmopolitan, Essence, and Forbes• Increased organic web sessions for Small Business Trends campaign by over 250% year over yearAt Guidant, I helped shape and articulate our external and internal messaging. I owned all content including the Guidant Blog, external communications including press releases, Client-facing resources, sales collateral, and website copy. As part of this highly collaborative team, I worked closely with our front-end web designer and SEM manager to improve SEO, create an excellent user experience, experiment with innovative methods of increasing organic web traffic, and drive leads and conversions. • Wrote web and product copy, whitepapers, sales enablement, blog posts, marketing and operations emails, and requests for internal clients as part of a shared services team.• Improved SERP rankings and SEO by regular research and strategizing using tools such as Ahrefs, SEMrush, SERPstat, Google Analytics, and Moz. • Managed team of freelance writers by using a content calendar, assigning topics through creative briefs based on SEO keywords, providing editorial guidance, and creating the company Stylebook.• Edited content including all marketing emails, web copy, all blog and Learning Center materials, and event collateral for style, grammar, and brand voice.• Strategized public relations by partnering with outside PR consultant, writing monthly press releases, and researching award opportunities.• Owned content partnerships with key industry players by maintaining and creating new relationships including pitching and receiving content topics.

Seattle, Wa, Us

Podcast contributor/host.Creation of original content including reviews, feature articles, OpEds, and other projects.Editing of site-wide content.

Achievements• Raised over $10k of donations for charitable project “Project Superkid” by designing a social media campaign and engaging industry professionals, retailers, and the publicI am one of the founders and co-owners of All Comics Considered, a podcast and blog exploring social issues through the lens of pop-culture, specifically comic books and related media such as superhero movies and TV. As managing editor, I owned our blog, which included strategy, content, freelancer management, and editing. • Create original content for site including podcasts, blog posts, and longform op-eds.• Create guidelines for content submission including tone, style, and systematic process.• Edit all written content by staff writers and submissions by freelance writers.• Manage programs such as Patreon design and launch, schedule overhaul, YouTube channel creation, and new blog site.• Social media coordination including Twitter, Facebook, and Tumblr. Hashtag creation and tracking via Hootsuite and Social Measured reporting.

Seattle, Washington, Us

Achievements• Wrote multiple blog articles that ranked in top 20 SERP positions• Increased social media engagement rate by 20%• Supported multiple new product feature releases through social campaigns, influencer outreach, and leading customer experience At Jobscan I wore many hats for the marketing team, which let me perform a diverse range of exciting work. One week I would be diving deep into data for research purposes, the next week I would be pitching new product features to social media influencers and major journalistic outlets, the week after that I would be writing product copy or a major blog feature. I also owned social media, handling the social content calendar, social strategy, reporting and analysis, and community management. • Create educational, engaging, and insightful data-driven content including blog posts, white papers, and eBooks. Work with graphic designer to create infographics, visual social media posts, advertising materials, and conference presentations.• Manage public relations including feature pitching to journalists and influencers. • Strategize content, public relations, branding, and social media marketing.• Manage social media channels including reporting, lead generation, and content calendar using tools such as Hubspot and Hootsuite.• Write engaging, informative, and beautiful web copy.• Assist in marketing operations including Google Analytics tasks.• Support customer experience through live support and coordinating customer support team.

Los Angeles, Ca, Us

Achievements• Created the company style guide, decreasing the amount of negative client feedback by 65% and editing hours by 50%• Increased social media reach by 35% At Expertise, I helped engineer brand voice through web copy and B2B client communications. I regularly wrote and edited large volumes of copywriting while cultivating an extensive pool of national and international freelance writers. I also owned social media channels, making me responsible for the social content calendar, social strategy, reporting and analysis, and community management. • Researched and used up-to-date SEO practices to write in-depth, long-form content designed to drive traffic.• Create company style guide for writer and editor pools.• Large volume of informative copywriting in snippets of 100-180 characters.• Edit the copy of 100+ copywriters for grammar, tone, brand voice, and adherence to company's style guide.• Cultivate a writer pool of 100+ writers to produce high-quality content, including hiring, management, and editing• Regularly evaluate and refine writing and editorial process and workflow.• Manage social media channels including post content, analytics, and strategy.

Us

Achievements• Increased eLearning program awareness by 150% by creating and executing an internal marketing campaign• Increased Leadership training program participation by 20% by identifying registration problems, designing an automated registration feature, and launching an email awareness campaignResponsibilities• Strategize and market internal HR programs held both in person and online, creating marketing and communication plans that included copy and input from Csuite and below, ad copy, and engagement activities.• Write copy for HR websites, including external-facing careers site, and ghost copywriting for CHRO authored content.• Create content for company blog to highlight Talent Management programs including learning resources and diversity resource groups.• Scheduling and calendaring for Talent Management team-led meetings, events and programs, including support for VP. • Manage five inboxes and calendars through Microsoft Outlook, including Talent Development, enterprise HR calendar and Corporate Communications.• Event planning, budgeting, and coordination for events across all corporate locations including quarterly employee meetings.• Document data flow for new hire and onboarding process where it flows into branches of the HR team including benefits, payroll and talent management.• Administrate the onboarding program within the HRIS.• Manage and coordinate HR programs held both in person and online by creating and managing program plans and utilizing HRIS.• Manage Glassdoor profiles of five separate brands (Redbox, Coinstar, Gazelle, ecoATM, and Outerwall) by creating a log for CHRO’s review and drafting and posting replies.• Manage inventory of all HR materials including swag, lending library, office supplies, training credits and programmatic books.