After I moved to Zeeland to live with the love of my life, it was quite an obvious step to start working for the dominating telecom brand in this region. When DELTA was acquired by international investment firms it gave the brand a whole new dimension. As the brand & marcom manager I got the opportunity to position the brand in the national market and to seriously upscale our campaigns.

• Developed a new strategic marketing approach for the B2B SoHo - Small portfolio• Harmonized Vodafone’s business portfolio with the Ziggo portfolio during brand merge• Originated 3 new propositions on ICT, Redundancy & Wifi and launched several new sales promotions in market.

After I left my beloved Telfort it was time to do something completely different. At the time (and still) I was drawn to the crisis that emerged with the big influx of refugees trying to reach Europe, facing dangerous travels and crossings. I first started out volunteering for the Red Cross in a crisis shelter in Amsterdam. After a while I got involved with a new grassroot organization ‘Because We Carry’. I started out building their social community, created content and managed all… Show more After I left my beloved Telfort it was time to do something completely different. At the time (and still) I was drawn to the crisis that emerged with the big influx of refugees trying to reach Europe, facing dangerous travels and crossings. I first started out volunteering for the Red Cross in a crisis shelter in Amsterdam. After a while I got involved with a new grassroot organization ‘Because We Carry’. I started out building their social community, created content and managed all conversations. Just before Christmas I traveled to Lesvos, Greece, expanding my involvement by serving as a field officer. Organizing the daily food and clothes distribution and helping the organization to increase it’s funds by all sorts of donations that were needed to be able to help as much as possible. Throughout this period we tried to get a lot of free publicity for this cause, resulting in publications in i.e. het Parool, Grazia, the Guardian and EenVandaag. Show less

In my role as the proposition team lead, I managed to develop multiple successful propositions with a spot on brand fit. At Telfort we believed that everyone, also people with a smaller budget, should be able to enjoy all of the advantages telecom products could service. A mission that resulted in propositions as: Telfort Fiber, the Installation Guarantee and CombiVoordeel. CombiVoordeel and its all-round campaign delivered on all sales, cross-sell and churn targets.Also:• Wrote and… Show more In my role as the proposition team lead, I managed to develop multiple successful propositions with a spot on brand fit. At Telfort we believed that everyone, also people with a smaller budget, should be able to enjoy all of the advantages telecom products could service. A mission that resulted in propositions as: Telfort Fiber, the Installation Guarantee and CombiVoordeel. CombiVoordeel and its all-round campaign delivered on all sales, cross-sell and churn targets.Also:• Wrote and led creative briefings for 360 campaigns• Led advertising agencies, from concept to testing• Developed Telfort brandheart 2.0 and produced a brandkit for internal use • Guided go-to-market of new propositions to all service- and sales channels • Managed brand funnel transition: ‘From touch to tell’. Efforts resulted in a shift from awareness to considerationAwards we won with our team this period of time: SAN Consistentie Award 2014, Gouden Loekie 2012, Effie Brons & Goud 2013 Show less

Responsible for branding of KPN´s sublabel HotSpots and all it´s (b2b and b2c) campaigns. Implemented a new visual identity. Led advertising agencies and customer research.

With more people buying more ´complicated´ products, KPN faced the challenge to reduce customer calls and improve it´s NPS. I Ied the development, from concept, to tender and in store placement, of KPN's customer friendly DIY packages of all internet and television products.

By being assigned to different projects, I had the opportunity of getting to know a lot of different industries (both profit and non-profit), where i fullfilled a wide variety of projects. I state the ones that i´ve learned the most from below.

For all KPN Retail formulas; KPN stores, Business Centres and Hi shops. Varying from making floor plans with interior designers to deciding on new work-outfits for staff. Contributed as a projectmanager in redesign of Primafoon to KPN stores.

Led the back office of Achmea Health Care, regio South. Facilitating accountmanagers in their sales projects and the business of health consultants with the planning of resources and logistics.