Hannah Murphy Email and Phone Number

In my role as Digital Marketing Executive I worked across multi channels in planning, managing and delivering digital campaigns for Loans, Cards, and Insurance products in order to achieve targets set out by Product teams.Responsibilities include;- Setting up personalised digital communications for different customer segments; creating content, building HTML emails, testing and obtaining the relevant approvals.- Working closely with creative and digital performance agency to design and implement the campaigns across email, Paid search, Paid Social and Display.- Planning and copywriting content for all campaigns, managing each approval process with stakeholders.- Monitoring all campaign performance through Google Analytics and reporting back results to Product team and stakeholders.- Co-ordinating new digital projects such as new app go-to-market campaign - briefing, scheduling and obtaining all required criteria for each campaign as part of the project.

In this position as Marketing Executive I worked within both Trade Marketing and Digital Marketing, as well as the wider Brand team.Responsibilities included;- Executing the weekly trade newsletter; imagery sourcing, pricing checks and liasing with commercial team for product information.- Co-ordinating the content and features for the publication of the monthly Tesco Magazine, involving copywriting, translating the UK template to an Irish market ie. recipes, products, and working with our digital agency for the creative.- Planning and creating content and competitions to increase customer engagement via Social channels Twitter, Facebook.- Ensuring website POS was up to date and conducting regular store checks to ensure display and pricing were aligned. - Executing the weekly promotional email to our mailing list of customers.