Hannah Murray-Sykes Email & Phone Number

London, England, Gb

London, England, Gb

We help organisations reduce their cyber attack exposure by providing effortless cyber security.

London, England, Gb

Expanded role creating a centralised and global function that set the direction for the go-to-market teams. Key cross-functional initiatives included rolling out a new pricing strategy, a rebrand, and a new website.

London, England, Gb

During the pandemic, the team paused strategic plans to work in an agile and more reactive way, supporting the business’s shift towards new use cases - resulting in direct sales revenue growth of 110% in 2020.• Proposition: defining ICPs and segmentation as well as use case, solution and industry propositions, localising our positioning and messaging for priority European markets, market sizing, optimising the website and creating new pages relevant for different industries and buyer personas, adapting our SEO and paid media strategies for midmarket• Product: working with Product to launch new products and features, rolling out pricing changes, hosting product update webinars for customers, prioritising go-to-market teams' requirements for the roadmap• Sales enablement: regular sales updates and training on product and competitors, creating materials including sales decks, one pagers and battlecards• Content: creating ROI calculators, product demos, landing pages, case studies, ebooks, managing webinars and virtual events• Thought leadership: launched ‘The CFO Playbook' podcast – episodes regularly achieve 1k downloads, hosted ‘The Spend Show’ a LinkedIn Live trial precursor to the podcast

Liverpool, England, Gb

• Responsible for building the marketing function from scratch, and setting the business up for scale• Brand: implementing brand guidelines, creating company tone of voice• Product Marketing: simplifying the proposition, creating targeted buyer personas and refining target audience, competitor & industry analysis, setting up templates and materials, creating case studies• Marketing Operations: implementing marketing automation, CRM strategy, sales process and reporting• Content and Digital: strategy and execution across all digital channels including the website, social media, paid advertising, and email – 30% of sales qualified opportunities came from inbound• Product: creating hierarchy for products and solutions, driving documentation across the business, working with finance and commercial to develop product P&L• Demand Generation: events & PR, managing a leadgen agency and industry networking partner – accounting for 20% of sales qualified opportunities• Ecommerce: supporting the B2C side of the business with digital marketing and GDPR compliance

London, England, Gb

• Responsible for marketing, strategy, and innovation – the marketing team generated 60% of all sales qualified opportunities, and influenced 90% of all deals won• Presented on webinars and at industry events• Ran workshops with strategic customers, and created a customer marketing program• Managed a team of eight: product marketing, campaigns, digital, brand, content, and design• Took on interim responsibility for the Product function, managing product analysts, designers and researchers, as well as owning the product roadmap, running sprint planning, and backlog grooming

London, England, Gb

• Marketing: delivering £5m of high quality pipeline and managing a £500k budget• Product: ownership and definition of our product portfolio, innovation roadmap and strategy, tech integration and partner evaluation – increasing proportion of revenue for new product from 10% to 25%• Sales enablement: responsible for all marketing and sales materials, pricing strategy, producing bespoke business cases and supporting key client wins, renewals and upsells, regular sales and company training• Strategy: owner of company playbook, defining and tracking strategic business objectives, product and market strategy – increasing proportion of revenue for our priority industry from 15% to 50% in three years• Agencies: responsible for management and performance of insight, content and PR agencies• Managed a team of six: product marketing, communications, campaigns, brand, content and design• Projects: business modelling and forecasts for investment plan

London, England, Gb

• Marketing strategy: direct and partner channel growth strategy, creating buyer personas, redefining pricing and packaging, adapting and localising messaging by industry and market, market sizing• Product: continuous support of NPD and NPI processes (research, leading internal workshops), working with product management to create internal and external product roadmaps, go-to-market strategies• Sales and partner enablement: creation of all sales materials, managing insight agency to feed market and sales strategy, responsible for pricing strategy and management, regular sales and company training• Data analysis and management: extensive use of GA, Pardot, Salesforce, MySQL and Excel• Managed a team of two: covering product marketing, team coordination, PR and events• Projects: launched the ‘People Tell Richard Stuff’ podcast working with our founder

London, England, Gb

• Responsibilities: monthly marketing plans, sales support, presenting company-wide product marketing updates, competitor analysis, managing content (from thought leadership to technical documentation)• Projects: restructured product architecture and value proposition, managed website going live in five new languages (and produced the French translation), set up monthly marketing performance reporting

London, England, Gb

• Analysis: assisted in creating pricing models, competitor analysis, ad-hoc analysis for teams across the company with extensive use of Excel, MySQL and Google Analytics• Content: produced blogs, case studies, press releases, internal and external documents, and presentations• External : produced performance reports for clients, created business cases and presented to prospects

Gb

• Analysis: produced revenue analysis and forecasts, modelled competitor performance, ad-hoc analysis with extensive use of Excel, Lennon and Harlequin• Report writing: produced the four-weekly Income Report for Senior Management, as well as regular reports comparing performance within the company and studying interesting developments within the industry as a whole• External: put together claims using Moira, bi-annual passenger counts for the DfT, requests from the West Coast bid team• Projects: created model monitoring Olympic revenue, put together ticket type lookup used across the business

Toronto, Ontario, Ca

Able to gain insight into the internal functioning of a financial institution. I was assigned to the Marketing Manager for Europe & Asia Pacific; I carried out research (involving suppliers, organisation of events), creative work involving ideas for a marketing campaign, and accompanied her to meetings.

Assisted in the set up of a wine import business in the USA. This required meeting potential clients, presenting and serving wines, translating between French winemakers and American clients in Virginia and Washington DC.

Bachelor Of Science (Bsc Hons) With Industrial Placement, Mathematics

Spanish Language And Culture, Spanish Certificate Level B2

German Language And Culture, German Certificate Level C1

Baccalauréat Scientifique, Spécialité Mathématiques