Brazil - Argentina - Chile - Bolivia - Peru - Ecuador - Galapagos - Colombia - Cuba

Bali - Lombok - Singapore - Malaysia - Thailand - Myanmar - Laos - Vietnam - Hong Kong - Macau - Sri Lanka - Maldives

- Oversaw the development of new brand positioning & identity for JD Williams - Brand management and strategy, including creation of new brand guidelines- Development, planning and execution of seasonal multi-million pound advertising campaigns - Content planning and strategy, including the brands first influencer campaign- Management of cross-channel media partnerships with Hearst and Time Inc. UK- Day-to-day management of external agencies and brand partners

- Customer acquisition role, delivering 100,000+ new customers each year- Campaign management - Cross-channel activities - focussed on DRTV and print advertising - Media plans and scheduling - Creative development and execution- Budget management- Results analysis, reporting and forecasting

Reporting to the Marketing Director, I was responsible for the end-to-end campaign management of all marketing and advertising for two multi-million pound product groups with a focus on maximising sales and improving ROI. Key responsibilities & achievements: - Responsible for translating marketing plan into operational activity and effectively managing an annual budget in excess of £2m. - Strong results focus, with key achievements including exceeding annual sales target of £10.15m by 18% and acquiring one of the highest number of new customers (80,000) from a single campaign in the company’s history. - Multi-channel role focusing on both customer acquisition and CRM, and the integration of campaigns across the following: TV, press, inserts, email, catalogues, door drops and telemarketing. Time management and organisation was key as my role saw multiple campaigns live across a broad channel mix. - Regular reporting and analysis of results against KPI’s and use these to drive future planning, always striving to improve performance. This was evident in my capacity to continually hit and exceed ambitious targets set. - Built strong internal and external relationships with relevant departments and agencies. - Additional skills developed: presenting, copy writing, mentoring and training new graduates.

- Developing and maintaining communication process with clients- Agreeing and maintaining working schedules- Developing client relationships- Taking and communicating client briefs to relevant internal teams- Project management- Monitoring of budgets, invoice schedule and timely invoicing- General administrative duties

Responsible for handling inbound customer enquiries in the motor department and converting them into new policy holders. Always hit or exceeded sales targets.