Hannah Wall Email and Phone Number

Manage a sponsorship budget of $100K, providing all visual and print sponsorship materials. Develop a holistic calendar of 6-10 unique author and narrator networking events to sponsor and attend. Negotiate sponsorships directly with event organizers and evaluate all incoming sponsorship requests to identify upcoming areas of value. Serve as the public face of the ACX brand in the author and narrator community. Regularly present on behalf of ACX to 50-600 attendees.

Team Leadership & Product Acquisition:Achieved Y1 goal of 1,000+ Canadian audiobooks added to the Audible store in support of Audible Canada by leading teams from finance, tax, legal, customer support, and marketing in a complex launch that involved changing terms of service, developing a launch strategy, and combining sponsorship of author events with email outreach. Currently acquire 2,500 audiobooks that have generated $3.2MM in revenue for Audible through a turnkey solution, including fully-developed email marketing and an automated process. Rebranding Campaign:Working with a development team of 3, identified the dominant traits of the ACX brand and defined the direction for a new brand, creating a style guide and redefining language.Aligned the new ACX brand look with the contemporary trends and the Audible brand to send the message of a safe, tech-forward, and profitable environment for authors and narrators.Digital Marketing Initiatives:Harmonized the ACX website with the Audible website and introduced intelligent user experience changes allowing for faster, unencumbered audiobook creation. This was achieved through a redesign spanning 50+ pages of content and multiple workflows, supported by a more flexible layout and easier updates. Enrolled 74% of audiobook titles within the first month and deemed 57% eligible for the Audible Escape streaming program on Audible by creating a highly user-friendly enrollment platform for authors. Achieved 105K+ page views to Audible in less than 20 days by launching a new referral program that provided authors and narrators with unique links to drive traffic to Audible.

Support Center Development & Operational Improvements: Created the Help Center, a best-in-class solution that featured the ability to search or browse for content.Created and edited a total of 300 new help articles to close knowledge gaps. Decreased weekly customer contacts by 25% and achieved a 4 point increase in author satisfaction by developing a new on-site experience that allowed authors to self-service access free copies. Overall contact volume decreased by 27.7% in the first quarter. Articles in the new experience were rated 81% helpful, which exceeds both industry standard 40-60% efficacy and Audible’s own 66.3% efficacy.Financial Management Support:Slashed operating costs by driving customers to enroll in direct deposit payments instead of checks.In collaboration with the finance team, developed a long-term email communication strategy to announce the new feature and ensure monthly follow-up. The goal of 60% enrollment was almost immediately exceeded, and within 3 months, enrollment in Direct Deposit crossed 90%. Years later, enrollment in electronic payments remains above 93% of all payments being sent digitally.

In the first two months in the role, developed a high-value event that delivered in-depth user education, hosting 54 attendees on a budget under $1,000. 96% of attendees rated the event “Very Good” or “Excellent,” and it has evolved into a much larger digital-native event open to all with 87% satisfaction rating. Instituted a new process for the support team, resulting in a resolution of 87% of 2,300 tickets in 4 months.Drove auditions for the best quality titles by implementing a weekly email campaign that saw an open rate of 53% and an average click rate of 27%, well above industry averages for typical email campaigns.On a mandate developed a launch strategy in the United Kingdom with a goal of acquiring at least 550 new audiobooks in Y1, propelled traffic to the ACX website 12% by combining email and on-the-ground marketing efforts and executing 10 recruiting events. The amazon footer placement became the #5 referrer of web traffic to the website, and we exceeded our title acquisition goal to capture over 800 titles in Y1.

1. Management of magazine circulation, telemarketing, and direct mail efforts from execution and maintenance to analysis* Implemented auto-renewal campaign for subscriptions to maintain and increase circulation counts.2. Digital campaign creation, delivery and analysis for Ad Age and Creativity-online.com conversion efforts, event ticket sales, webcast registration and third-party promotions.* Increased email campaign deliverability rates from 90% to 96% and email open rates from 15% to 18%.* Implemented improved customer experiences, including stream-lined user profiles, a content pay-wall, referral programs and lead generation tools.3. Maintained a reader advisory panel of over 1,500 members to gain information on improving organizational efficiency and offerings, gather industry insights for advertising partners and providing statistics and quotes for Ad Age’s editorial team. * Research on the value of Facebook to marketers was carried by Ad Age, Mashable, AllThingsD and others.

1. Managed forums for over 70,000 members to help them receive support and encouragement for publishing projects.2. Researched and executed a multi-phase strategy to increase interaction between members on and off CreateSpace site. This project increased new member participation by 43% over 8 months.3. Identified how members experience and interact with the CreateSpace Community and defined 5 patterns of behavior.

1. Managed customer-facing communications, including promotions, newsletters, research surveys and announcements2. Developed original content for use in newsletters and the website and coordinated internal teams to gather new content3. Implemented search marketing campaigns for both BookSurge and CreateSpace across major search channels, including Google, Yahoo, MSN, Business.com, Ask.com, Facebook and others4. Developed branded advertising that reflected the core messages of the two unique brands5. Managed lead generation, metrics, and implemented keyword, ad group and budgetary changes6. Special Projects:Event Management - BookExpo America 2008 and 2009CreateSpace Website New Service Launches

Implemented prospective customer and client-facing communications, including creation of original content for monthly newsletters, special offers and special announcementsMaintained website content, including creation of 'Author Testimonials' and 'Success Stories' pages and general home page updates

Coordinated distribution of Charleston Weddings magazine to regional locations, increasing circulation by over 2,000 copiesSpecial Projects:Charleston, Charleston Home, and Charleston Weddings magazines at trade show and events execution