Hannah Gordon Email & Phone Number

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Tokyo, Kanto, Jp

-Led development of new product line concepts by identifying market white spaces and emerging trends to create a differentiated brand positioning and reason to buy-Led development of first Clean at Target line- Bioré Daily Detox, with Organic Cannabis Sativa Seed Oil and Green Tea Extracts-Owned key stages of initiative launch process including market research, P&L, global copy lock, communication between cross functional teams and creation of design briefs-Conducted research focus groups to test new product and concepts and apply insights to develop new consumer-relevant product formulations, positioning and campaigns-Owned stagegate presentations and gain alignment from MASS leadership team on new product initiatives

London, England, Gb

-Developed and managed marketing campaigns and content creation across social, DTC, and Email platforms-Oversaw online community management to ensure positive brand presence and reputation-Wrote engaging copy for brand assets such as Web Banners, Email, Press, Trade and Social Assets-Conducted competitive audits to stay on top of the latest trends in Beauty and Wellbeing-Oversaw creative brief to ensure a cohesive brand message across all digital platforms

London, England, Gb

-Developed and managed marketing campaigns and content creation for brand portfolio across Social, DTC, Email, and Google Ads platforms-Analyzed consumer trends and insights through internal and external consumer research surveys to make recommendations for future campaigns, product development, and brand strategy-Managed US DTC Shopify platforms including site development, promotional campaigns, creative assets, and order operations-Managed creative direction, budget, and execution for PR, Consumer and Trade events including Beautycon, Cosmoprof and Coachella-Led engagement and manage partnerships with over 100 influencers to deliver paid and organic social media placement-Oversee online community management to ensure positive digital brand presence and reputation-Led photoshoot creation including art direction, prop styling, sourcing, budget and vendor management-Wrote engaging copy for brand assets including Web Banners, Email, Social, Press Release, and Product Copy-Conducted competitive audits to stay on top of the latest trends in Beauty and Wellbeing-Assisted in copywriting tag lines and product packaging copy for bathing range

London, England, Gb

-Led the development and launch of first 3 core brand DTC websites in US market to deliver profit accretive revenue growth-Developed 6 curated eCommerce bundle packs to increase average transaction size and maximize profitability of online sales-Created new process for influencer outreach, communication, and sampling to grow brand portfolio Instagram by over 10k followers-Proposed transition to omni-focused PR agency from traditional print agency which results in 20% increase in press/influencer features-Managed social media ad campaigns to drive traffic to internal DTC and strategic retail partner sites for 3 new product range launches-Assisted Made to Order projects including the ideation of customer specific product, mock-ups, and building customer decks

Grand Rapids, Michigan, Us

-Attended Women’s Market SS18 influencing leadership and buy strategy for contemporary and luxury brands.

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Bachelor'S, International Business And Finance

Continuing Studies, Adobe Illustrator

Arts And Society

Study Abroad, International Business Law And British Literature

Education record