Co-founded & lead strategy for Happy Box, an e-commerce gifting platform that continuously innovates gifting! We allow consumers and corporate clients to build and ship their own custom care package gifts in a few simple clicks: www.happyboxstore.com. Happy Box is #53 on the 2022 INC 5000 list of fastest growing private companies.

Brand content (blog, email, partnerships) and social medial lead working to create insight-driven best-in-class content that continues to grow the Casper brand and drives forward our mission: https://casper.com/about

Led social strategy on key accounts while embedded in partner Omnicom agency BBDO. Also worked to develop the agency's Voice/Audio Experience capability, educating clients and creating roadmaps for how our clients can leverage social listening and other data to create voice-first and voice-amplified experiences in their business intelligence and marketing efforts.

Digital engagement and social media marketing strategy and consulting for major Fanscape & BBDO shared clients as an Omnicom solution. Clients included Snickers, Twix, Maltesers, and Wrigley Confections and Gum as well as ExxonMobil.Working on both developing corporate reputation, B2B, and consumer programs using insight and data-based digital/social strategies and solutions built on a blended approach to data and predictive analytics to maximize efficiency. Leading a team of content strategists and community managers to ensure quality execution and results for clients.

Social media content strategy and community management for Snickers, TruTV, Lifetime, Monster.com, and more.

Created the first Social Media curriculum tailored for the Executive MBA student at Thomas Edison State College, and was the instructor for the pilot course for 5 semesters. Description: "'Introduction to Social Media' (MBA course) examines and analyzes the social media space from a business perspective. The course will introduce the space and teach you the strategies and tactics for social media management and marketing. You will learn best practices and key communities to be involved in social media for business as well as an overview of what policies, rules and regulations practitioners must keep in mind."

Media relations, writing news and content for business.rutgers.edu, advertising (billboards, radio, online) public relations and internal relations. I launched and manage the social media presence as well (blogs, Twitter, Facebook, Foursquare, YouTube, Picasa, and LinkedIn) resulting in being named among the top 10 business schools on Twitter by U.S. News and World Report in 2011. Additionally, I launched a virtual tour for the school, all-new brochures for all programs, and a new social media strategy which includes social media training our faculty for thought-leadership and digital media opportunities. I also sat on Rutgers University's internal Social Media Task Force.

Copywriter of all internal and external communications for RBS, in addition to all website content and e-newsletter. Oversaw creative and web agency work and handled all website edits and Google Ad work. I launched and trained staff on the school's social media presence and sat on Rutgers University's internal Social Media Task Force.

During a semester in college, I worked 3 days a week as the first new media intern at SDI PR. I conducted media research, pitched online/digital media and bloggers, and managed clienst' social and digital communities. Clients were a variety of non-profit and government agencies. www.susandavis.com

Communications and Marketing work for the university's Office of Information Technology in College Park, Maryland while a full-time student at the University. Worked 10-15 hours per week in between and after classes. Helped in developing marketing and communications materials for the campus for programs discouraging illegal file sharing among students, in addition to being a copywriter and media list creator for the department. Website: www.OIT.umd.edu

Over 2- month winter break while in college, I was a PR intern at Success Communications, a full-service PR firm 4 days a week. I drafted press releases, conducted media research, made media lists, conducted competitive research for clients. Clients were Wal-Mart (local markets), Rutgers University, and JibJab.

Grassroots and social media marketing, publicity, and promotions intern for new media marketing agency in Los Angeles. Wrote media alerts, newsletter content, and pitched online media while tracking progress and social buzz of various entertainment campaigns. Clients varied from musical artists to TV shows, personalities and mobile/digital games.

Wrote press releases, conducted media research, created a web site for a feature documentary. Coordinated all events and media for the release as well as marketing campaigns surrounding talent, screenings, and sales.