Editor
Fort Collins, Colorado
• Created and developed editorial content ideas for 5–9 magazine issues annually with total print run of 650k print copies• Negotiated 200 legal contracts annually with freelance contributors for high quality print and digital content• Managed annual budget of $100k, consistently coming in under budget• Proofread multiple rounds of every magazine issue, marking up files with Acrobat Reader commenting tools• Planned and directed several photo shoots per year with graphic designer, directing freelance team to get high quality photos for print publishing• Wrote original email newsletter, social media, and blog content using SEO keywords and Yoest best practices, increasing organic and non-organic traffic to website• Completed over 200 blog posts in four years• Helped create, produce, and star in original social media video series; 40+ videos with over 1.1 million views to date across platforms• Maintained consistent newsstand sell-through rates in a steadily declining industry• Assessed current trends and audience interest to ensure relevance and quality of content• Maintained consistency of Interweave Knits and knitscene individual brands• Collaborated across teams including Design, Production, Web, Social Media, Marketing, and Advertising to create highest quality product and content for readers and contributors• Pitched and developed one-off digital magazine products to help diversify revenue streams• Starred as talent in instructional and sponsored videos across departments