Hannah Nelson Email and Phone Number

As a part of the Principal Gifts team, write proposals for gifts of $5 million or more, executing quickly and at a high level of quality to support senior-level gift officers.• Wrote a pair of proposals distilling the intricate science of a Developmental Origins of Disease Biobank as well as three research projects with the potential for commercialization, related to model brains, hematopoietic cells, and mitochondria.• Wrote a suite of women’s health cases for support detailing every area of this institutional strategic priority, working closely with a senior gift officer and faculty.Articulate institutional vision for research, capital, and clinical institutional priorities, such as healthy aging, working with the Dean for Academic Affairs.• Wrote copy for Rowan Women’s Health Center lookbook as well as introduction to lookbook for all capital projects across the health system.Define Principal Gifts strategy by bringing forward philanthropic opportunities.• Wrote a microbiology case for support when no gift officer was assigned, working with a new Chair over six months as her vision clarified.• Pitched creative storytelling formats highlighting strategic priorities as well as individual projects with a philanthropic need and conceived of “stories of translation” communicating the importance of basic and translational science to medicine.Own strategic content direction to empower junior and senior level gift officers.• Began a conversation around the formation of a task force as research from which to create high-value internal content.• Drafted talking points for 20 research and clinical service lines, to cross-train all gift officers and provide a reference for engagement conversations.• Led a workshop showing gift officers how to read scientific papers, including through close readings of abstracts, to find the most relevant information to communicate to faculty or donors.

Write evidence-based, SEO-optimized blog articles from concept briefs, raising brand awareness and converting top-of-funnel readers into continuous glucose monitoring + nutrition coaching program members.

• Synthesize patient, care provider, and business needs and collaborate with Clinical and Analytics to develop a care navigation product that engages patients early in their care journey to improve health outcomes.• Own the end-to-end user experience of product features, mapping journeys and developing personas and user flows.• Advance brand narrative and marketing goals by developing press releases, webinar content, presentations, internal trainings, talking points, member guides, and more in brand tone and voice, crafting messaging for intended audiences and providing clarity through detail.• Partner with Brand Marketing and designers to turn copy into beautiful and on-brand marketing assets.• Curate healthcare research and advise senior leadership on roadmap in assigned categories. • Manage a portfolio of partnerships with early-stage and high-growth start-ups that provide personalized primary and specialty care.• Drive cross-functional project management, leading a team comprising Clinical, Regulatory, Operations, and other experts to identify opportunities to improve medical plan designs and deliver client-facing documents translating medical benefit changes into clear recommendations for 200+ clients annually.

• Sourced pharmacy benefit manager Magellan Rx.• Renegotiated contract with CVS Caremark, one of the three largest pharmacy benefit managers in the industry, resulting in financial improvements for 2022.

Wrote compelling content such as blogs, thought leadership, and press releases for clients including:DC EcoWomen, an environmental organizationABC-CLIO, an academic publishing companyAssociation Media & Publishing, an industry organization

• Led content strategy and communications for article collection highlighting the careers of women in neuroscience, engineering, and technology — conducting interviews, writing all articles, and launching a campaign to grow an audience on a new platform. • Owned scientific research content, reimagining writer submission and review processes and editing drafts of summaries of peer-reviewed papers published in JNeurosci (the Journal of Neuroscience) to promote scientific exchange in basic and biomedical research.• Managed content calendar and development of articles, research insights, podcast scripts, video, and more for early career researchers in collaboration with Scientific Publications, Training, Advocacy, and Development, advancing organizational mission.• Created training content aligned with the Foundations of Rigorous Neuroscience Research Program, funded by NIH/NINDS, raising awareness of objectivity in laboratory practices, transparent data collection, and cultural factors undermining rigor in career advancement and publication.• Defined the design of a new website by contributing navigational nomenclature and taxonomy, conducting a content audit, and writing all landing page copy.• Ran sessions and booth at the annual conference of 30,000+ neuroscientists. Conducted on-site interviews.• Founded and served as editor of a weekly internal communications newsletter to build community during COVID-19.

• Managed end-to-end production of annual report, overseeing freelance writers and designers, developing project timeline, writing a feature article on global brain initiatives, and editing all authored content including the not-for-profit’s financial report. • Led editorial direction and wrote copy for 3 quarterly issues of member newsletter, with an audience of 30,000+ neuroscientists.• Provided editorial consulting for other departments, proofreading all communications for adherence to organizational style.• Wrote organizational style guide.

The Teaching Assistant Program in France (TAPIF) is a program of the French Embassy and France Éducation international intended to strengthen foreign-language instruction in French schools. As a teaching assistant, I developed creative lesson plans in collaboration with French teachers and taught half- and full classes complementing the English curriculum in two middle schools.

• Managed PR and marketing, writing press releases for new academic titles.• Refreshed company website, writing all web content.

Selected as an Academic Communities for Excellence tutor, I worked with professors in the writing program to serve as a dedicated tutor and mentor for first-generation and low-income students. I also guided students through structuring and revising papers as a drop-in tutor in the Campus Learning Assistance Services Writing Lab and trained new tutors.

• Wrote articles for publication in print and digital magazine as well as content for social media.• Conducted fact-checking with authors and local businesses.• Assisted with in-office production tasks.

Led weekly editorial meetings, assigned stories, and edited articles for publication in daily newspaper.