Visionary, performance-driven creative director, marketing strategist, and brand manager. Proven track record of creating and executing compelling brand architecture and marketing initiatives that drive customer engagement, retention, and revenues. Possess a flair for design, content creation, and eye-catching visuals. Skilled in delivering end-to-end marketing programs. Well-versed in creative direction, digital media strategy, content marketing, project management, client relations, brand and influencer partnerships, copywriting, graphic design, internal and external communications, branded PR events, and social media. Core competencies include:» Creative and strategic leadership. As Marketing Strategist and Brand Manager at The Hut Group, developed comprehensive marketing strategies that drove brand awareness and sales. Connected the customer experience across the various products and channels. View this billboard in Times Square for Dermstore here.https://www.hannahrowston.com/dermstore-x-times-square» Brand Management. At THG, ensured a coherent brand identity across all U.S. Beauty sites including Dermstore, SkinStore, and Lookfantastic. In 2020, led an overhaul of SkinStore’s brand architecture. Positioned the client as a premium brand and trusted beauty confidant. Led a brand refresh in 2023. View before and after images here.https://www.hannahrowston.com/skinstore-rebrand» Campaign Development. At THG, developed a commercial marketing campaign for SkinStore that increased website traffic 236% and drove revenue growth of 558% by devising and implementing the campaign in collaboration with global creative teams. View SkinStore's Experts' Choice Beauty Awards campaign here.https://www.hannahrowston.com/experts-choice» Marketing Partnerships. As Creative Marketing Manager at Red Dress, led high-achieving affiliate / influencer programs. Nurtured strategic partnerships with agencies (DBA, APA, Trend Management). Orchestrated branded influencer PR trips (Ocean House, Rhode Island; Four Seasons, Oahu; Seaside, Florida). View trips here.https://www.hannahrowston.com/influencer» Market Research and Analytics. At Red Dress, collaborated with the CEO on market research, branding, and public relations. Attended shows in Los Angeles to stay on top of trends and procure new arrivals. Optimized ROI and achieved KPIs by analyzing marketing campaigns utilizing Google Analytics, CJ Affiliate, and Shopify.hannah.g.rowston [at] gmail.com