Hannah Rowston Email & Phone Number

Florida, United States

Stuart, Florida, Us

Manchester, Gb

* Led creative brand storytelling. Ensured a coherent brand identity across all U.S. Beauty sites including Dermstore, SkinStore, and Lookfantastic by developing marketing collateral, branded toolkits, and engaging photography (products, models) across all channels (social, web, print) to build brand equity.* Developed comprehensive marketing strategies that drove brand awareness and revenues. Connected the customer experience across the various products and channels.* In 2020, led an overhaul of SkinStore’s brand architecture. Positioned the client as a premium brand and trusted beauty confidant. Led a brand refresh in 2023. View before and after images below.* Developed a commercial marketing campaign for SkinStore that increased website traffic 236% and drove revenue growth of 558% by devising and implementing the campaign in collaboration with global creative teams. View SkinStore's Experts' Choice Beauty Awards campaign below.* Achieved revenue goals by evaluating data and assessing effectiveness of marketing campaigns, while defining key performance indicators (KPIs) and offering insightful recommendations.* Surpassed company objectives, expanded market share, and increased net profit by demonstrating proficiency in crafting, overseeing, and presenting industry-leading 360° marketing plans.* Enhanced timely delivery of companywide assets by revamping marketing strategy team process.* Developed brand activities. Delivered customer experiences they could not get anywhere else.

Athens, Ga, Us

Creative Marketing Manager | 2019 – 2020* Led creative team in planning and implementing all-encompassing omnichannel marketing initiatives.* Delivered high-achieving affiliate / influencer programs. Nurtured strategic partnerships with agencies (DBA, APA, Trend Management). Shaped strategy to recruit new consumers through all channels.* Orchestrated branded influencer public relationship trips to Ocean House, Rhode Island; Four Seasons, Oahu; and Seaside, Florida. View trips and images here.* Created eye-catching and engaging seasonal campaigns. View a holiday campaign here.* Collaborated with the CEO on market research, branding, and public relations. Attended shows in Los Angeles to stay on top of trends and procure new arrivals. * Optimized ROI and achieved KPIs by analyzing marketing campaigns utilizing Google Analytics, CJ Affiliate, and Shopify as well as adapting multiple strategies.* Coordinated creation of multimedia content including videos, animations, and interactive elements.* Utilized knowledge of aesthetics, lighting, and color to lead creative direction for product shots / flatlays, and Instagram stories, posts, and reels for clients. * Continued with email marketing management after promotion.

Athens, Ga, Us

* Established the Digital Marketing department. Directed strategy, creative development, graphic design, and execution of all email marketing campaigns to enhance engagement and conversion rates. * Planned and coordinated email marketing campaigns, including content creation and scheduling.* Increased customer retention and drove website sales by pinpointing audiences for segment-specific email campaigns and developing strategies, while utilizing data through Emarsys platform.* Restructured and revamped email marketing strategy by transforming email campaigns into primary sources of website traffic and sales.

Bachelor Of Science (Bs), Family And Consumer Sciences/Human Sciences

Education record