Hannah Schoff Email & Phone Number

New York, New York, United States

Amazon Devices and Services

- Provide support on accounts in the consumer tech and toy & game industries- Draft press releases, pitches, creative briefs and media briefs- Conduct outreach to media and paid/earned influencers- Use influencer marketing platforms in building advocacy campaigns- Create targeted media lists for a variety of pitch angles - Monitor media coverage across multiple accounts and draft client emails

- Create uniform branding across social media platforms for the Alpha Chapter of PRSSA at the University of Florida- Oversee PRSSA’s podcast director, social squad, and writer teams- Create content for the organization to generate student engagement in the organization

Gainesville, Florida

I was selected as one of 5 UF Public Relations students to compete in PRSSA’s premier national case study competition, in which teams must research, plan, implement and evaluate a month-long campaign for a client. The 2022-2023 client was the News Literacy Project, a nonpartisan and non-profit organization that works with journalists and educators to give students the skills they need to discern fact from fiction. As part of this incredible team, I gained experience conducting primary and secondary research, hosting both on-campus and community-wide activations and partnerships, assisting in the creation of social media content, writing media pitches and blog posts and analyzing our results to create client recommendations.With a campaign that emphasized listening to our community, we centered our objectives around shared values and giving our audience a voice. Our team exceeded all objectives to create a holistic campaign that sparked our community to action and inspired a new generation of news-literate individuals in Gainesville. We even secured a mayoral proclamation in which March 3, 2023 was officially deemed News Literacy Day in the City of Gainesville! Out of 49 entries, our "Fact Before You Act" campaign was awarded first place in this competition. See below for full campaign book for judge and client submission, as well as PRSSA's press release detailing the competition results.

Gainesville, Florida, United States

- Provided editorial content for print, online media and e-blasts. - Assisted in the development and implementation of True North’s marketing, social media, branding and communication activities. - Contributed ideas for new programs, researching and recommending innovative branding techniques.- Assisted in the planning of company promotional and advertising communications projects such as electronic, print, and special events to execute parts of the marketing plan. - Assisted in planning the 2023 Fierce Awards of Greater Gainesville - Frequently utilized platforms such as WordPress, Hootsuite and SharpSpring.

Gainesville, Florida, United States

- Formulated ideas for original content creation across social media and web platforms - Conducted interviews and wrote articles for web publishing- Created social media posts and developed content ideas to increase engagement- Analyzed the relationship between sales, marketing and editorial teams to generate cross-platform engagement

Gainesville, Florida, United States

- Selected as a member of the student organizational team for implementing the College of Journalism and Communications’ immersion program in New York City- Coordinated with the UF Development Team to create written and social media materials to generate alumni donations for the program, including activations for CJCxNYC's efforts in UF's Giving Day celebration- Conducted outreach to student organizations to encourage student applications for the program - Researched and assisted in building program itineraries for enrolled students

Gainesville, Florida, United States

- Volunteered within the community at a variety of local organizations, such as Stop Children's Cancer Inc., Rooterville Animal Sanctuary and Farm to School.

Gainesville, Florida, United States

- Led Delta Nu Zeta’s activations at the in-person Relay for Life event to engage the community and raise funds for the organization- Communicated with a team to manage deadlines and organize internal fundraising efforts

Gainesville, Florida, United States

As an extended day assistant at Queen of Peace Catholic Academy, I worked part-time to manage, engage and interact with a group of 20-25 Pre-K through second grade students. I led activities for these students and ensured their safety.

Remote

- Designed promotional and informational graphics- Managed multiple social media channels across Instagram and Facebook- Analyzed audience content interaction- Created content calendars to schedule a variety of posts - Communicated with customers through direct messaging to answer questions or comments

Englewood, Florida

- Operated POS terminals to input orders, split bills and calculate totals.- Greeted customers, answered questions and recommended specials and drinks to increase profits.- Maintained a positive attitude and polite demeanor with patrons to encourage inquiries and order placements.