Hannah S. Email & Phone Number

Quezon City, Ncr, Ph

- Developing communication and channel strategies for brand marketing campaigns through analyzing market trends, data, and target markets for varying industries including multinational corporations, FMCG, and government sectors, to drive traffic, build communities, and increase conversion in digital channels. - Analyzing performance marketing data and user feedback (campaign results, conversion rates, traffic) across social media platforms to drive growth across KPIs (Acquisition… Show more - Developing communication and channel strategies for brand marketing campaigns through analyzing market trends, data, and target markets for varying industries including multinational corporations, FMCG, and government sectors, to drive traffic, build communities, and increase conversion in digital channels. - Analyzing performance marketing data and user feedback (campaign results, conversion rates, traffic) across social media platforms to drive growth across KPIs (Acquisition, Activation, Retention, Referral, Income) and help shape future marketing strategies.*Tribal is a Total Experience agency under Omnicom Group’s DDB Worldwide Show less

- Managed 180+ top key accounts covering Electronics category (35% of LazMall revenue) such as Huawei, Philips, and Samsung and analyzed performance marketing insights to fit brand campaigns and objectives.- Achieved 17% growth for Q3 investments in EL category, while driving highest average solutions growth rate of 26% QoQ by maximizing on mega campaign pivots and active steering callouts. - Overachieved by 5% on active adoption rate vs targets for Sponsored Discovery and… Show more - Managed 180+ top key accounts covering Electronics category (35% of LazMall revenue) such as Huawei, Philips, and Samsung and analyzed performance marketing insights to fit brand campaigns and objectives.- Achieved 17% growth for Q3 investments in EL category, while driving highest average solutions growth rate of 26% QoQ by maximizing on mega campaign pivots and active steering callouts. - Overachieved by 5% on active adoption rate vs targets for Sponsored Discovery and Affiliates in Q2 and Q3 through educating brands on improving overall media mix for their e-commerce investments in cluster-led workshops.- Strengthened partnerships with LazMall brand stakeholders by providing in-depth best practices and troubleshooting for Facebook Collaborative Ads, while taking charge of conducting training for internal solutions team. Show less

- Strategized and implemented all media plans for TRESemme, Clear, All Things Hair, Master, and Dove Face, covering traditional (TV, Radio, Out-of-Home), Social/Programmatic Ads, and brand media partnerships. - Spearheaded multiple first in market innovations for 2022, ranging from dynamically triggered out-of-home executions, to advances in content to cart global features on X (Twitter) and Google (YouTube), driving up overall awareness lifts achieved vs norms.• MMA Smarties 2023… Show more - Strategized and implemented all media plans for TRESemme, Clear, All Things Hair, Master, and Dove Face, covering traditional (TV, Radio, Out-of-Home), Social/Programmatic Ads, and brand media partnerships. - Spearheaded multiple first in market innovations for 2022, ranging from dynamically triggered out-of-home executions, to advances in content to cart global features on X (Twitter) and Google (YouTube), driving up overall awareness lifts achieved vs norms.• MMA Smarties 2023 Awards for TRESemme’s House of Salon Campaign (KOL Powered Immersive Shopping Experience - Google Creator2Cart)* Grand Prix / Best in Show Award* GOLD - Cross Digital Media Marketing Category* SILVER - Social Media Marketing Category• MMA Smarties 2023 Award for Master’s #BringYourClayGame from Gaming to Grooming (Programmatic Ads):* BRONZE - Experimental / Innovation Technology Category- GroupM Passport Training Program (May-Aug 2022)Awarded overall top presenter, along with winning client brief for Surf. Received highest marks in Mindshare Purple Exam out of 40 media executives. Show less

- Designed social media influencer marketing campaigns on YouTube, TikTok, and Instagram for Content Lab’s global market of clients such as Mobile Legends, Cider, and State of Survival (US/Canada Market) by partnering with content creators popular among target demographics, averaging 10-15% month-on-month active user growth. - Sourced and curated the network of content creators in the gaming and lifestyle categories, noting relevant demographic data. Analyzed post-campaign analytics and… Show more - Designed social media influencer marketing campaigns on YouTube, TikTok, and Instagram for Content Lab’s global market of clients such as Mobile Legends, Cider, and State of Survival (US/Canada Market) by partnering with content creators popular among target demographics, averaging 10-15% month-on-month active user growth. - Sourced and curated the network of content creators in the gaming and lifestyle categories, noting relevant demographic data. Analyzed post-campaign analytics and live tracking to refine strategies and implementation. Show less

- Implemented new media partnerships for category brands Tide, Downy, Ariel, Joy, Ambi Pur, Whisper, and Pampers, acting as internal media consultant for innovations. - Streamlined new ways of working for Lazada e-commerce across 17 P&G brands to increase efficiency and improve overall communication systems. - Led a regional brand campaign within first month and achieved an average of 15x ROI increase due to campaign period pivots for Lazada Sponsored Solutions. -… Show more - Implemented new media partnerships for category brands Tide, Downy, Ariel, Joy, Ambi Pur, Whisper, and Pampers, acting as internal media consultant for innovations. - Streamlined new ways of working for Lazada e-commerce across 17 P&G brands to increase efficiency and improve overall communication systems. - Led a regional brand campaign within first month and achieved an average of 15x ROI increase due to campaign period pivots for Lazada Sponsored Solutions. - Identified traffic sufficiency metrics to gauge performance results across different ecommerce investment touchpoints to determine efficient media mix. Show less

- Conceptualized the organization’s offline to online restructuring/rebranding of all projects and activities at the start of the COVID-19 pandemic in accordance to the organization’s vision, mission, and core competencies.- Strengthened the organization’s focus on driving opportunities for its’ members through activation of internal advertising agency arm (Odd Studios) which accepts clients from SMEs.

Oversaw the overall project management and member formation of the organization, with the responsibility of creating efficient management systems.

Spearheaded, conceptualized, and executed four advertising based workshops for the organization.

Created spiels and external blasts across various social media pages that covered pre-event teasing, three-days of live event coverage, and post-event.

Generated leads for Foodpanda expansions in the Philippines, while utilizing the CRM software, Salesforce, in order to encode and convert sales accounts.

Created market copy and managed accounts for Seven A.D.'s roster of clients (C2, Nova, Selecta, etc.), along with providing a 360 marketing plan for a product refresh.

Metro Manila

Organized a multi-platform integrated system and copywrote for social media collaterals and conceptualized a Facebook online video series that garnered 1.3 million organic views.

Established the branding of Bulsa ATBP, a CSR based startup company that integrated indigenous fabrics woven by the tribes of Kalinga and Banaue to modern day clothing.

Supervised news writers and selected articles to be featured for issues andpublication content.

Bachelor Of Science In Management, Major In Communications Technology, Communications Track

Minor In English Literature

Senior High School Diploma - Accountancy And Business Management, Business/Commerce, General, High Honors