Relo Metrics, a leader in sponsorship intelligence, analyzes the earned media value that brands generate from their sponsorships across broadcast TV, social media, and streaming platforms. As the VP Marketing at Relo Metrics, I will be responsible for leading growth marketing initiatives.Drive deal progression, pipeline, and revenue growth by identifying valuable customer segments andtranslating experiments into scalable marketing programs. Strategize, orchestrate, and execute omni-channel campaigns with cross-functional stakeholders in Marketing, Customer Success, and Sales. Up-level the usage of third and first-party data to surface actionable insights for the Enterprise sales team. And help shape strategies for data, tools, and infrastructure to ensure a best-in-class marketing journey for prospects.

After two fantastic years at SmartBug Media, I was laid off in October 2022. I was living in Paris at the time. Soo - I decided to stay and work on me. I finished out my travels in Paris (plus a mild 13 other countries), learning the language, tasting the food, soaking up the culture, meeting new life-long friends, and healing my soul. I returned to the US with a new perspective on culture, point of view, and how others live a life with purpose.

Leading marketing, brand, inbound, content, digital strategy, social media, demand generation, pipeline creation, sales enablement, partner programs and customer advocacy for HubSpot's top agency partner, SmartBug Media.

SmartBug Media is a nationally recognized inbound marketing agency working to make clients successful in inbound marketing, creative, conversion rate optimization, growth-driven design, web design, PR, and sales enablement. We assist businesses in generating leads, increasing awareness, and building brand loyalty. Since 2007, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug is one of a handful of HubSpot Elite partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem.

The Revenue Collective is a private, invitation-only community of sales, marketing, and revenue operations leaders at growth-focused companies.

Being the co-owner of our family-owned and operated flower shop feels more like a fun hobby for me, than another job!! That said, it's definitely experience worth sharing.At Mainstreet Flower Market, my incredibly talented mom, Karen, led the charge in buying the flower shop in January 2015. Together we developed a business plan and strategy for funding.Almost 4 years later, we are still full speed ahead, and I assist with monthly revenue reporting, P&L statements, inventory management. I also manage our marketing which includes our public website (www.mainstreetflower.com), all social accounts, and wedding show sponsorships. As Primary Wedding & Event decor curator, I:- Meet with clients for design consultations, to get their dream wedding into reality- Coordinate wedding event planners and venues for timelines- Occasionally contract for full-service wedding planning &/or onsite coordination- Setup and install wedding decor at all weddings- Assist with floral creative, on a need-be basisCheck out some of my most favorite weddings:

- Manage all facets of marketing including: brand, PR, content, SEO, automation and events- Develop a scalable marketing strategy that engages and delights throughout entire customer lifecycle- Monitor KPIs, launch new products, produce videos, measure budget, publish content- Partner with sales to generate inbound business, with SQL close-rate averaging greater than 65%

As the Director of Marketing at Cloud Elements, I led the marketing team and develop strategies to help our company meet our organizational goals. I was responsible for developing the marketing plan, managing the budget, developing thought leadership pieces and driving demand generation activities that produced real, measurable revenue for the company. My team put the "MARKET" back marketing with new campaigns, tailored content aligned with personas, and new market segments through channel and partnership strategies.

I am an energetic, customer-savvy marketer who designs and runs a customer program for Rally Software. I identify and manage our customer advocates (references), amplify our customer voice to the market, and write and share customer stories to carry a powerful message to the market.In other words, I enable our customers to help us sell via case studies, peer references, use case profiles and video testimonials by industry, geography and application type, as well as develop quotes and presentations for analysts, media, events.