Worked closely with the Marketing Director to develop high-level marketing andcommunication strategy.Managed relationships with sponsor organizations and proactively developed newopportunities for investment.Managed digital advertising campaigns achieving 800-1300% on ad spend (seasonalfluctuations).Responsible for direct booking of media for TV, radio and Out of Home.Coordinated logistics for broadcast partnership and represented Horseshoeas a… Show more Worked closely with the Marketing Director to develop high-level marketing andcommunication strategy.Managed relationships with sponsor organizations and proactively developed newopportunities for investment.Managed digital advertising campaigns achieving 800-1300% on ad spend (seasonalfluctuations).Responsible for direct booking of media for TV, radio and Out of Home.Coordinated logistics for broadcast partnership and represented Horseshoeas a spokesperson for TV segments and interviews. Show less

Reviewed trends in recreation results, prepared reports on major initiatives such as ourannual season pass sale and propose improvements to increase revenue.Introduced and executed a weekly downhill mountain bike race series and threeday mountain bike festival growing both over three years.Transformed Horseshoe's general summer camp into a specialized mountain bikecamp more than doubling camp revenue for the summer.

Social media account management including scheduling and promptly respondingto inquiries.Content creation to support marketing strategy including email, video and printassets.Facilitating external partnerships including influencer marketing, external photoand video shoots and contest collaborations.

I assisted in planning and executing seven major events which required the ability to obtain member business participation in events, sponsorships and other programs. For Kingston’s Promenade, I coordinated the participation of 70 businesses and 55 community groups. I contributed to successful events by distributing information to businesses, event participants and the public. Following events, I generated participant surveys and conducted feedback analysis.

Working in a startup company required the attitude that each challenge is an opportunity for personal growth and to become proficient at new skills. I was able to employ this mindset to complete tasks such as market research, brand strategy and content creation individually and in collaboration with senior staff or third-party organizations. Technical skills included content research and translation to a format attractive to the target audience, basic Wordpress skills, on-page SEO, keyword and… Show more Working in a startup company required the attitude that each challenge is an opportunity for personal growth and to become proficient at new skills. I was able to employ this mindset to complete tasks such as market research, brand strategy and content creation individually and in collaboration with senior staff or third-party organizations. Technical skills included content research and translation to a format attractive to the target audience, basic Wordpress skills, on-page SEO, keyword and backlink analysis. Show less

Generate relevant and creative content for Instagram, Facebook, and Twitter. Analyze key metrics of target market behaviour and adjust strategy as needed. Communicate relevant information to ambassadors and promptly respond to inquiries or concerns. Effective organizational and management skills are required to consistently meet deadlines.

Teach clients of varying ages and skill levels the fundamentals of surfing, while fostering a safe, positive learning environment. Strong communication and interpersonal skills were required to teach both group and private lessons. Successfully was able to adapt the teaching protocol to each individual's unique needs to ensure their goals were achieved.

Surf Adrenalin is a family run business (myself and my dad) that we built up over three years. As a wake surfing instructor, I taught a large range of ages to wake surf while providing a fun, family friendly environment. As an assistant manager, I took part in communication with clients, scheduling lessons and marketing efforts such as flyers and creating social media content.