Hannah Summers Email & Phone Number

Denver, CO, US

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Baltimore, Maryland Area

Baltimore, MD

Baltimore, Maryland Area

James Madison University

• Directed a 130-student organization with five other leadership team members to plan, manage and execute 250+ events annually, while providing training and professional development and resolving issues for the.
• Supervised and provided evaluations for three marketing directors in leading the development and implementation of strategic marketing plans for all events.
• Established strategies to ensure the UPB brand was visible to the University and community at all times.
• Facilitated weekly cross-organizational marketing meetings with a 20-member team to establish and oversee strategic marketing plans for all events.
• Communicated with artists’ management and program directors to coordinate, establish and implement marketing plans for five large-scale events, serving more than 10,000 students.
• Consulted with the President and Program Directors to prepare and execute all public statements.

James Madison University

• Created and updated content for Facebook, Twitter, Instagram and blog accounts with more than 7,000 followers.
• Supervised five committee leaders by leading and facilitating strategic communication planning for over 250 events throughout the year.
• Defined key messages and wrote press releases to successfully market five large-scale events.
• Developed and maintained a list of 50 press contacts for university, local and regional publications and coordinated press attendance at five large-scale events.
• Collaborated with fourteen other executive council members to plan and execute all aspects of events and the organization.

London, United Kingdom

• Performed research and social media content creation for the Personal Finance group within the London office, which is one of 22 locations worldwide.
• Conducted market research and assisted in the development of a targeted Twitter strategy for a major technology company serving the European commercial and residential markets.
• Created blog content based on research of current healthcare legislation and industry changes for a large UK company providing nursing care services for the elderly.
• Analyzed press coverage and updated targeted press lists using Gorkana for about 10 Personal Finance clients to monitor public relations activities and identify potential opportunities and issues.
• Surveyed, summarized and prepared presentation of past press coverage sentiment for a client in the UK mortgage industry.

James Madison University

• Established relationships with major PR firms, employers and JMU alumni to provide career-planning resources for 100 members.
• Developed learning opportunities for members to focus academic and professional skills to be successful in the PR industry.
• Scheduled, coordinated and executed three weekend visits to PR firms in Washington, DC and New York City for over 20 members.
• Attended PRSSA 2013 and 2014 National Conferences.

Frederick, MD

• Collaborated with the owners of an 8,000 square foot salon & spa, to rebrand their company as NUVO Salon & Spa and enhance its image and reputation in the community.
• Developed and implemented an annual promotional strategy and timeline to increase NUVO’s presence in the community and increase revenue.
• Designed marketing graphics and materials using Adobe Creative Suite to align with marketing strategies.
• Launched a new website through WordPress in collaboration with an external consultant to be more engaging and interactive with existing and new clients.
• Established strategic marketing relationships with businesses and organizations to increase community involvement and attract new clients.