Providing a consultative approach to support hospitality businesses in structuring their sales strategy. Relationship based, results driven.Clients include: • Art Farm London• Angela Hartnett Restaurants • b_Together• Caprice Holdings Ltd • Controlled Events • The Hospital Club • The Institute of Competitive Socialising • KOL• South Place Hotel The scope of every project has been different of course, but the running themes have been:• Strategic sales audit• Sales team mentoring, professional development and reviews• Review and restructure of sales & events team (including recruitment and onboarding of new teams)• 360 degree strategic sales planning • Managing actual strategy implementation and reporting to Senior Management Team/Board on a weekly basis• Budget planning and regular P&L Review • Relationship outreach and development

With the hospitality industry grinding to a halt in March 2020, I took the opportunity to develop my side-hustle which started out in 2019 making personalised bracelets for friends and family. Fast forward to May 2020 where I recruited my incredibly talented mum who made it possible for us to make and sell over 600 gorgeous cotton, washable face coverings in 6 weeks! I now have a website selling our lovely range of face coverings and a range of crystal healing bracelets. So far it's been a wonderful opportunity to work with mum in a year where seeing each other in person has barely been possible. It's also allowed me to explore the healing nature of crystals and find ways to spark creativity which isn't always possible in my regular 'hustle'!I'd be thrilled to pass on anything I've learnt to fellow side hustlers - from facebook marketing and instagram brand building, to PR and photography! It's been a steep learning curve, but one I've been very grateful for over these last 12 months.

SquareMeal is the UK’s leading restaurant and venue guide with a circulation of 100,000 in print and 300,000 monthly unique users online. Venues + Events Live is a market leading exhibition for the events industry, attracting over 7,000 visitors and 500 exhibitors over 2 days each September. Responsible for all commercial aspects of squaremeal.co.uk, the annual SquareMeal Venues + Events Guide and annual SquareMeal Christmas magazine. Leading a team of six-eight account execs and managers to generate advertising and listing revenue from the dining, private dining and events sectors of the hospitality industry. We develop strategic partnerships for our clients allowing them to interact with our unrivalled audience of restaurant and event bookers across a number of platforms. I have also been responsible for developing our Concierge product, developing a team of venue and restaurant experts who handle up to 200 event enquiries monthly, directing them to the most suitable venues or restaurants from our 600+ client base. Working closely with our marketing team, we have developed an ambassador scheme within the concierge service which we service with a diverse events schedule across the year, visiting the latest openings and unique experiences across London and beyond. I manage a personal portfolio of clients in the luxury sector including Hakkasan Restaurants, Caprice Holdings, Harrods, Ladureé, D&D London, The Bulgari Hotel and BAFTA.

Venues + Events Live is a market leading exhibition for the events industry, attracting over 7,000 visitors and 500 exhibitors over 2 days each September.From hotels and restaurants to corporate gifting and event services; Venues + Events Live showcases the very best the events industry has to offer to an unrivalled visitor-ship of highly engaged B2B consumers. As Show Manager, I was responsible for the overall delivery of this market leading exhibition. Key achievements over the three years included: • Increase in top line revenue by implementing a sponsorship sales strategy to support exhibition stand sales strategy. • Increasing exhibitor retention rate to 75% in 2018• Developing brand strategy to increase awareness both in the lead up and during the event; procuring contra arrangements with top quality suppliers to deliver this at no extra costV+E Live was acquired by Ocean Media Group in July 2018. Supported the transition of ownership whilst delivering the final event.

Reporting to the Sales and Marketing Director. One of London’s most prestigious restaurant groups with twelve restaurants across central London. I was brought in partly to cover maternity leave of Head of Sales and in a new role of Head of Events to stabilise the central events team and drive incremental events business into six key events sites. Key responsibilities: • Manage a team of six event managers with recruitment and retention objectives. • Develop a comprehensive sales strategy to drive business in to need areas of the business and yield existing enquiries across the portfolio. YTD increase of 40% on enquiry volumes and 8% increase in team conversion through cross selling and client retention focus. • Maintain key existing account relationships through regular contact. • Organising and delivering key events across the group; Daphne’s re-launch Venetian Masked Ball; Dylan Jones x Tommy Hilfiger LCM party (2015, Ivy Market Grill), LOVE Magazine Christmas party 2014 alongside corporate and private exclusive hires for up to 250 guests, external catering for specific brand partners. • Keeping relevant events press and third party sites updated with all pertinent events news. • Collaborating with marketing manager to redesign Caprice Events brand with supporting collateral for sales appointments, client gifts and stationery.

Reporting to the Managing Director of this renowned London restaurant group with 26 properties across London and Leeds. Responsible for £15m annual events budget. Key achievements: • Development of a structured sales strategy for D&D London’s 26 restaurants to drive incremental restaurant revenue (private dining, corporate and private events). • Planning and delivery of key events for VIP accounts to the group• Reigniting relationships with top booking clients and implementing growth strategy where feasible. • Implementation of central sales database/crm system to streamline processes and optimise reporting. • Developing a central team of 5 executives and extended team of 20 event managers.

Reporting to the general manager of this prestigious City venue (standing capacity 800, seated 350). Responsible for events revenue turnover, working closely with the operations team and building landlord to ensure all activity was delivered to the highest standard allowing this key business within the D&D portfolio to achieve the highest event revenue year (£1.7m against budget £1.4m).