Project managing the British Society for Heart Failure’s innovative QI initiative to reduce deaths by heart failure by 25% in 25 years. I’m providing campaign management support, internal project management and working with complex stakeholder network to support the aims of the project

I am providing interim management support to Imperial College Union during a period of recruitment. Key priorities include managing the Marketing team, delivering a brand refresh and supporting the CMS/ front-end website transition to an external provider.

This interim role involved working with the Student Recruitment and Marketing teams to develop an applicant strategy to drive student numbers for the 2024 and 2025 cycle.

I continue to work with University of Portsmouth Students' Union to continue to grow participation and build on the strengths of the Union.

I conducted a review of the communications function, making strategic and tactical recommendations for improvement.

I provided interim communications and marketing support including line managing the Communications team, providing consultancy on key projects including the strategic plan and engaging the University of Brighton to plan arrivals activity.

I provided primary research support and data analysis to inform Moneypenny's commercial strategies

I delivered primary research, and a range of consultation sessions, to gain insight into the needs and expectations of Roehampton students and key stakeholders to inform their strategic plan

I created a communications strategy to guide the launch of a new pre-school nursery, primary and secondary school to build local community awareness and drive pupil and staff recruitment.

I provided interim director support whilst the post was vacant, focusing on up-skilling the existing marketing team and supporting on key strategic projects.

I worked for the University’s Corporate Communications Department during 2019/ 20 leading on student communications through industrial action. This involved chairing the Communications Working Group and advising senior leaders on messaging lines and positioning. I then supported the University providing planning and communications support during the pandemic. This included delivering behaviour change campaigns to encourage students and staff to follow Government guidelines.

I worked with Christ Church Students' Union in 2019 to help develop the charity’s new strategic plan. I consulted with Union staff, the Board of Trustees, students and key stakeholders to understand their needs and experiences. I used quantitative and qualitative methods to gain insight and help set objectives for the next three years.

I conducted a marketing audit of the Union’s strategy, systems and processes and developed an evaluation report to improve the Department’s productivity and effectiveness. Following this I facilitated an away day and delivered bespoke training on social media communication, how to work effectively with the press/ media and focus group facilitation.

I worked with Kent Union to determine the viability of them setting up a new student lettings agency. The project involved environmental scanning, analysis of competitors, risk analysis, marketing strategy and financial forecasting.

I worked with this end-of-life charity to create a brand identity and strategy for their new support programme. This involved engaging with different stakeholders to understand their experiences of supporting patients and their families during end-of-life care.

Providing wide-ranging services to the 20,000+ students of the University of Kent, The Union turns over £11 million per annum and employs 500 staff. Responsibilities included:- Strategic marketing planning for all Union commercial and non-commercial services- Managing the Kent Union brand across all platforms and channels- Leading on all communications activity for the Union- Income generation through fundraising, advertising and sponsorship- Developing new income streams and business models

Working with NHS, Local Authority and Local Government clients to deliver social/ organisational change projects focusing on health, education, sustainable transport and recycling. Responsibilities included:- Developing proposals and pitching for new business - End to end project management from winning the business through to evaluation- Extensive client and stakeholder engagement- Planning, delivering and analysing complex quantitative and qualitative research- Creative campaign development working across all channels- Health needs mapping and service redesign- Analysing attitudinal and behavioural change following intervention

Working with NHS Primary Care Trusts managing research projects and designing behavour change interventions to help reduce health inequalities. Some key projects included:- Designing interventions to reduce teenage pregnancy across the South West- NHS service redesign to increase rates of breastfeeding in inner city London- Reducing A&E admissions in Tower Hamlets- Increasing referrals to the NHS smoking service in various areas of the UK

Marketing for the Professional Services sector, including Financial Institutions, Independent Financial Advisors, Accountancy and Legal Firms. Responsibilities included:- Marketing and communications planning- Developing copy for client facing communications- Creative development of communication materials

Working as part of a busy PR team supporting B2B, B2C and NFP clients. Responsibilities included:- Writing press releases and producing press packs- Building relationships with journalists- Dealing with incoming press enquiries for a broad range of clients- Planning and attending press events