Senior Marketing Manager
Current• Responsible for executing marketing strategy, advertising, and promotional plans for over 65 performances in the 22/23 season.• Acts as marketing point person for Broadway's 7 show season package in partnership with Broadway Across America.• Collaborates with outside promoters, talent agencies, and other personnel ensuring seamless communication and partnerships.• Utilize data-driven insights to track and measure the impact of marketing efforts.• Manage relations with media vendors including TV, radio, print and outdoor, ensuring timely delivery of materials.• Review project goals and objectives, overseeing their inclusion in the marketing production schedule.• Acts as the Tessitura super user, utilizing the system to track and report advertising, promotional initiatives, and patron buying patterns.