Hannah M Email & Phone Number

United Kingdom

Leading the Investment and Pension content offering at Virgin Money Investments. This includes:*The Creation and delivery of content strategy for investment and pension content and comms* Planning, prioritising and delivering the content* Copywriting all articles and creating video on the Brighter Future hub* Creating video for social media*Managing multiple stakeholders across all investments and pensions content,*Imbedding best practise SEO across Investment and Pension copy *Script copywriting and social media asset creation*Managing approvals process for regulatory specific content *Advising on content best practise and better ways of working* Being a champion for successful copy and content in a fast paced industry

Creative lead- Financially Fearless; a campaign focused on growing women’s financial confidence and delivering financial empowerment through education.• Generated £1.3m of new client investments between May and December 2021, operated over 5% prospect to client conversion rate.• Copywriting and delivering content and creative strategy for the Financially Fearless campaign, including tone of voice, sub-brand image and identity.Creative Comms manager for Advice and Investment Squads• Owned content creation and copywriting across product web-pages and worked with the squad’s digital optimisation specialist for continual improvements.• Produced campaign strategies and channel plans across Investment and Advice squads.• Created articles, guides, webpages, SEO targeted long form and short form copy, organic and PPC ads, video, video scripts for both content-led and offer-led marketing.• Audience insight analysis in order to correctly target clients through segmentation.

United Kingdom

Delivering full-scale and end-to-end holistic Brand and Marketing strategies with extensive knowledge and experience in lead generation and brand awareness campaigns, copywriting and graphic design.Services include, but not limited to:- Strategic content communications -Strategic brand analysis and development- Lead Generation and Brand Awareness Campaign Mapping- Website content creation, planning and execution- SEO and PPC Optimisation- Content planning and execution- Copywriting- Ad artwork design and creation- User journey mapping- Social Media management- Full research and development- Campaign analysis & automation- Educator in Marketing Communications & Strategy and guest lecturer in Management and Leadership

Cheltenham, Gloucestershire, United Kingdom

•Delivery of marketing and brand strategy for all clients; multi sector.•Conceptualising lead generation campaigns and marketing activities for all clients, through both digital and traditional channels. •Conceptualisation and activation of marketing activity, with tailored comms, content and customer journey plans.•Creative artwork planning, sourcing, creation and editing, as well as brand re-design and marketing advertorial design. •Performing comprehensive strategic analysis for businesses to produce marketing campaigns, marketing strategies, brand strategies and brand models, as well as communication plans, strategies and sales advice. •SEO, PPC, Social Media content and UX journey design. •Taking on the role of Marketing Director for clients, working with and providing guidance to their marketing teams; making recommendations based on ROI to MD’s, CFO’s and CEO’s whilst providing tools and benchmarks for teams to develop a cohesive and competent marketing function. This is based on research conducted through financial segmentation and marketplace positioning of the company. •Reporting directly to our CMO to deliver brand strategies through comprehensive brand modelling, audience and competitor insights, market insights and data analysis.•Producing creative brand artwork and ad concept work that can be translated into campaign ideas. •Conducting qualitative interviews with our client’s owners and employees to understand their business and their goals before providing a brand and marketing guideline and framework. •Conducting both qualitative and quantitative research on competitors, customers and market insight. Analysing opportunities across the business to create recommendations for customer retention and acquisition as well as up and cross selling.•Develop customer sales journeys from marketing strategies to deliver to clients with customer-facing employees. •Campaign performance tracking, analysis and reporting.•Event management and delivery.

Cirencester, Gloucestershire, United Kingdom

Following on from the completion of the Graduate Program, I am currently managing B2B and B2C integrated marketing campaigns. - Implementation, tracking and measurement of campaigns - Write, edit and proofread copy for promotional materials- Maintain regular analysis and measurement of campaign ROI-Event organisation- Social Media/digital and print campaigns

Cirencester

Currently working under the Head of Marketing to produce marketing strategy and client generation campaigns. Over the past 14 months I have focussed on holistic go-to-market and strategic campaign delivery, whilst also writing copy and designing creative for advertisements, articles and a guide. My work has involved a thorough understanding of the different channels to market, including print and digital, and conceptualising future marketing propositions to drive brand awareness and client acquisition. The role has included the management of third party suppliers, the day to day organisation and management of a variety of projects and developing a number of guides and frameworks to use as the standardised benchmark of future lead generation campaigns. My work over the last 12 months has included but not limited to:-Using initiative to develop organic B2C campaigns- Managing B2B campaigns-Creating campaign material for both print and digital, including copy and creative.-Working across the marketing department to create briefs for design, digital and video production- Using Visio to create process maps & Ishikawa diagrams for customer journey- Assisting the Head of Marketing in market research, data analysis and segment insights- Creating and managing a video series with other graduates around Financial Education- Sitting within the Financial Education Steering Group- Understanding Social Media advertising and marketing strategies

High KPI and target driven environment Awareness of new products and innovationsStrong customer service skills

London, United Kingdom

Report and environment analysisDatabasing Research through pilot studies and reports

London, United Kingdom

Telephone communications, human resource appraisal, market research

Master Of Science (Msc), Business Management, Distinction

Awarded University Prize for Best Dissertation Modules Taken: Dissertation (Distinction- 85%) "The Seven Deadly Sins of Organisation.

Bachelor Of Science Bsc (Hons) First Class, International Business Management, First Class Honours

Activities and Societies: Winner of Entrepreneur Competition "Just Grow It"Awarded University Prize for Best Dissertation and Top Student.

Psychology, Biology, Philosophy & Ethics