Hannah M Email & Phone Number

United Kingdom

Leading the Investment and Pension content offering at Virgin Money Investments. This includes:*The Creation and delivery of content strategy for investment and pension content and comms* Planning, prioritising and delivering the content* Copywriting all articles and creating video on the Brighter Future hub* Creating video for social media*Managing.

• Creative lead- Financially Fearless; a campaign focused on growing women’s financial confidence and delivering financial empowerment through education.
• Generated £1.3m of new client investments between May and December 2021, operated over 5% prospect to client conversion rate.
• Copywriting and delivering content and creative strategy for the Financially Fearless campaign, including tone of voice, sub-brand image and identity.Creative Comms manager for Advice and Investment Squads
• Owned content creation and copywriting across product web-pages and worked with the squad’s digital optimisation specialist for continual improvements.
• Produced campaign strategies and channel plans across Investment and Advice squads.
• Created articles, guides, webpages, SEO targeted long form and short form copy, organic and PPC ads, video, video scripts for both content-led and offer-led marketing.

United Kingdom

Delivering full-scale and end-to-end holistic Brand and Marketing strategies with extensive knowledge and experience in lead generation and brand awareness campaigns, copywriting and graphic design.Services include, but not limited to:- Strategic content communications -Strategic brand analysis and development- Lead Generation and Brand Awareness Campaign.

Cheltenham, Gloucestershire, United Kingdom

• Delivery of marketing and brand strategy for all clients; multi sector.
• Conceptualising lead generation campaigns and marketing activities for all clients, through both digital and traditional channels.
• Conceptualisation and activation of marketing activity, with tailored comms, content and customer journey plans.
• Creative artwork planning, sourcing, creation and editing, as well as brand re-design and marketing advertorial design.
• Performing comprehensive strategic analysis for businesses to produce marketing campaigns, marketing strategies, brand strategies and brand models, as well as communication plans, strategies and sales advice.
• SEO, PPC, Social Media content and UX journey design.

Cirencester, Gloucestershire, United Kingdom

Following on from the completion of the Graduate Program, I am currently managing B2B and B2C integrated marketing campaigns. - Implementation, tracking and measurement of campaigns - Write, edit and proofread copy for promotional materials- Maintain regular analysis and measurement of campaign ROI-Event organisation- Social Media/digital and print campaigns

Cirencester

Currently working under the Head of Marketing to produce marketing strategy and client generation campaigns. Over the past 14 months I have focussed on holistic go-to-market and strategic campaign delivery, whilst also writing copy and designing creative for advertisements, articles and a guide. My work has involved a thorough understanding of the.

High KPI and target driven environment Awareness of new products and innovationsStrong customer service skills

London, United Kingdom

Report and environment analysisDatabasing Research through pilot studies and reports

London, United Kingdom

Telephone communications, human resource appraisal, market research

Master Of Science (Msc), Business Management, Distinction

Awarded University Prize for Best Dissertation Modules Taken: Dissertation (Distinction- 85%) "The Seven Deadly Sins of Organisation: A.

Bachelor Of Science Bsc (Hons) First Class, International Business Management, First Class Honours

Activities and Societies: Winner of Entrepreneur Competition "Just Grow It"Awarded University Prize for Best Dissertation and Top Student.

Psychology, Biology, Philosophy & Ethics