Hannah Lau

Hannah Lau Email and Phone Number

Founder and Lead Consultant @ Astera Asia
Canada
Hannah Lau's Location
Canada, Canada
Hannah Lau's Contact Details

Hannah Lau personal email

About Hannah Lau

Strategist. Marketer. Entrepreneur.I am drawn to challenges and possibility. As a perennial pioneer, I make the most of both with tenacity, creativity, and a fierce dedication to excellence. I am passionate about helping organizations BUILD, FIX, and CHANGE. With rich international experience (15yrs overseas), I have helped clients/teams gain clarity in direction and map out strategic steps to achieve goals. With experience in the corporate, non-profit, and entrepreneurial sector, I have a diverse client portfolio that allows me to leverage learnings across contexts.

Hannah Lau's Current Company Details
Astera Asia

Astera Asia

View
Founder and Lead Consultant
Canada
Website:
astera.asia
Employees:
2
Hannah Lau Work Experience Details
  • Astera Asia
    Founder And Lead Consultant
    Astera Asia
    Canada
  • Astera Asia
    Founder & Lead Consultant
    Astera Asia Jan 2015 - Present
    Contextualising corporate best practices and expertise to the small-medium business/organization space. Helping them build or strengthen their foundation so that they are ready for the next stage of growth. • Strategy: Organizational development, strategic planning, business planning, positioning, product development, crisis and change management• Management: Supporting clients in a COO capacity, operational management, building strong teams, training and developing team members, scoping roles and responsibilities• Marketing: Strategy development, brand building and guardianship, channel management, content development, digital/social, CRM, print, events, PR/media management, corporate communications, production • Cross-cultural Advisory: Navigating multicultural environments and cross-cultural communications
  • Accelerator Centre
    International Marketing Mentor
    Accelerator Centre Aug 2022 - Present
    Canada
  • Yspace, York University
    Entrepreneur In Residence, Ella Accelerator
    Yspace, York University May 2023 - Present
    Canada
  • New Zealand Trade And Enterprise
    Beachhead Advisor
    New Zealand Trade And Enterprise Jan 2024 - Present
    Canada
    Guiding New Zealand businesses as they enter the Canadian market.
  • Centre For Redemptive Entrepreneurship
    Instructor, Mentor, & Business Coach
    Centre For Redemptive Entrepreneurship Apr 2023 - Present
    Toronto, Ontario, Canada
    - Instructor for the Venture Builder Learning Series, a training program on redemptive business practices.- Business coach, mentor, and consultant for ventures that lead to redemptive impact.
  • University Of Waterloo
    Lecturer
    University Of Waterloo Jan 2024 - Apr 2024
    Waterloo, Ontario, Canada
    Conrad School of Entrepreneurship and BusinessCourse: Marketing Foundations for Early-Stage Ventures (BET 400)
  • Debut Group
    Director Of Consulting
    Debut Group Jul 2022 - Mar 2024
    Toronto, Ontario, Canada
  • Ey
    Manager, Business Consulting
    Ey Feb 2022 - Jun 2022
    Toronto, Ontario, Canada
    Digital Business Transformation Project Lead for pharmaceutical client in Brazil:• Coordinate and lead project work-streams • Guide clients through change management • Client communications• Project management• Facilitate workshops and meetings with clients and stakeholders
  • Rzim
    Manager, Marketing & Communications
    Rzim Jul 2013 - Dec 2014
    Hong Kong
    • Established the organization’s brand presence in Asia: Planned and produced print materials // Planned and executed flagship programs and events in partnership with churches, schools, government // Established and grew a multi-channel social media presence // Leveraged organization’s expertise into thought leadership opportunities• Itinerant speaker management• Fulfilled regional marketing communications responsibilities for Asia while also performing local duties for Hong Kong, China, Singapore, Malaysia, Indonesia, and the Philippines• Developed regional strategies for integrated marketing and internal communication• Planned and executed the first high-net-worth fundraising event, resulting in USD$2 million in donations• Ensured brand alignment in Asia according to global office brand standards
  • Ogilvy Health
    Regional Account Manager
    Ogilvy Health Aug 2011 - Apr 2013
    Singapore
    Key achievements: • Helped grow the business by 75% within 18 months through new and existing clients• Led pitches for new business• Was the Dermatology Account Lead for Menarini, overseeing their portfolio of brands• Was named Ogilvy Young Suit of the Year 2012Responsibilities:• Accounts: AstraZeneca, Bayer, Baxter, Fortis Healthcare, Menarini, Mundipharma, Nestle, Reckitt Benckiser Pharmaceuticals, and government organizations• Maintained regional oversight to ensure alignment of local market teams • For select clients, fulfilled responsibilities for local market projects and execution • Managed other vendors on client’s behalf• Developed and managed healthcare integrated marketing campaigns• Deliverables: campaign branding, print materials, websites, events, media relations, social media, sales aids, digital apps, videos, infographics, videographics, interviews, surveys/research
  • Soho Square
    Regional Account Manager
    Soho Square Jun 2010 - Aug 2011
    Singapore
    • Accounts: Danone, PayPal • Maintained regional oversight of Danone’s Baby Nutrition business and PayPal’s Consumer & Merchants Relations business• Fulfilled responsibilities for Singapore’s local market projects and execution • Provided daily support for offices in Malaysia, Hong Kong, Vietnam, Indonesia, New Zealand, Australia, Singapore, Thailand, India, and Philippines• Developed and executed Customer Relationship Management (CRM) programs across Asia
  • Soho Square
    Regional Associate Account Director
    Soho Square Sep 2009 - May 2010
    Shanghai, China
    Key achievements: • Launched Avon’s first line of cosmetic whitening products in China & Taiwan Responsibilities: • Account: Avon• Maintained regional oversight of Avon’s skincare business • Fulfilled responsibilities for China and Taiwan’s local market projects and execution • Supported offices in Australia, New Zealand, India, China, Taiwan, Philippines, and Malaysia • Developed and managed TV commercial production• Deliverables: campaign branding, print materials, TV commercials, outdoor media, celebrity co-branding
  • Enfatico
    Regional Account Manager
    Enfatico Feb 2008 - Jul 2009
    Beijing, China
    Key achievements: • Helped build the Enfatico business in China as a brand new agency• Helped grow headcount from 3 to 90 people in 18 monthsResponsibilities: • Account: Dell• Maintained regional oversight of Dell’s regional online and offline business • Supported offices in Australia, Japan, Korea, India, China, Hong Kong, Taiwan, Southeast Asia • Managed other vendors on client’s behalf• Worked with other regions (North America, LATAM, EMEA) to leverage campaigns assets for Asia market• Developed and managed integrated marketing campaigns from briefing to delivery• Deliverables: campaign branding, print materials, e-commerce, digital media
  • Ibm Dalian
    Business Analyst
    Ibm Dalian Sep 2006 - Feb 2008
    Dalian, China
    • Requirement gathering from clients around Asia (India, Korea, China, Australia and Singapore)• Primary contact for client accounts• Designed web flow and functional specifications for web applications• Standardized process and documentation for Web Solutions Enabler (platform)• Provided consulting for business solutions• Conducted testing of applications for quality assurance• Developed user manuals and conducted training for clients• Oral translation of communications (calls, emails, functional specs) from English to Mandarin Chinese

Hannah Lau Skills

Digital Marketing Integrated Marketing Advertising Interactive Advertising Digital Strategy Account Management Marketing Creative Strategy Relationship Marketing Social Media Marketing Strategy Content Strategy Direct Marketing Interactive Marketing Crm Online Advertising Email Marketing Marketing Communications Digital Media Leadership

Hannah Lau Education Details

Frequently Asked Questions about Hannah Lau

What company does Hannah Lau work for?

Hannah Lau works for Astera Asia

What is Hannah Lau's role at the current company?

Hannah Lau's current role is Founder and Lead Consultant.

What is Hannah Lau's email address?

Hannah Lau's email address is ha****@****zim.org

What schools did Hannah Lau attend?

Hannah Lau attended Wilfrid Laurier University.

What skills is Hannah Lau known for?

Hannah Lau has skills like Digital Marketing, Integrated Marketing, Advertising, Interactive Advertising, Digital Strategy, Account Management, Marketing, Creative Strategy, Relationship Marketing, Social Media, Marketing Strategy, Content Strategy.

Who are Hannah Lau's colleagues?

Hannah Lau's colleagues are Evelyn Fu.

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