Hannah Zondlak (Zander) Email & Phone Number

Atlanta, Georgia, United States

• Act as subject matter expert for digital communications data, advising on various projects at the department, Bank, and Federal Reserve system level• Create and document processes for data collection, preparation, and visualization, such as defining access control policies and reducing potential for error• Continuously improve dashboard design using user experience and accessibility best practices• Managed projects for Digital Strategy team intern (Summer and Fall 2022)• Transitioned website analytics structure from Universal Analytics to Google Analytics 4, which required evaluating, testing, and troubleshooting data, as well as creating training materials and educating stakeholders (Presented on Google Analytics 4 at a Federal Reserve system conference in May 2023)• Responsible for all duties of Data Analyst position

Atlanta, Georgia

•Responsible for continuous and ad-hoc reporting, on data sources including the public website, intranet, social media channels, email platform, traditional media, and outreach events•Build relationships within Public Affairs and across the Bank to best serve digital content data needs; routinely meet with stakeholders to discuss communications goals and assess data requirements•Design data visualizations in Tableau, highlighting key performance indicators and pertinent results•Present findings to stakeholders, using the data as a foundation for business decisions•Collaborate with technology staff to incorporate additional data sources and improve existing processes to increase efficiency and efficacy

• Promoted twice within approximately three years; retained and expanded upon previous event responsibilities• Responsible for data initiatives for student-facing events: Collaborating with team leads to determine key performance indicators, developing data collection methods, conducting data analysis, and presenting findings (Event data analysis includes year over year comparisons, trend identification, and reporting through Excel and Tableau visualizations)Projects and Leadership: • Designed Tableau dashboards for reporting event data and key performance indicators• Developed process for matching students and employers for Owl Job Shadow Program using Access and Excel; created Tableau visualization (with over 8000 views) to publicize the program’s employers• Chair of Senior Cookout planning committee (promotional event for 600+ students) and Co-Chair of Owl Professional Development Conference planning committee (one-day conference for 100+ students)• Designed, created, and implemented Access database for on-campus recruiting data• Member of departmental leadership committees for Data/Systems and Events/Advising• Georgia Association of Colleges and Employers Assessment Committee Member (for 2019 and 2020 Career Fairs): Improve employer and student surveys, streamline data collection, and analyze results

• Developed strategy for email communications (resulting in 15% increase in mass email open rates)• Responsible for managing and developing content for departmental social media on Instagram and Twitter (since Fall 2017, 96% increase in Instagram followers and 31% average increase in Twitter followers)• Analyzed departmental event and marketing data, including year over year comparisons, trend identification, and reporting through Excel and Tableau visualizations• Retained duties from Coordinator role

Greater Atlanta Area

• Responsible for the event planning processes for the Department of Career Planning and Development (over 100 events, including four career fairs, per semester): coordinate event space, diagram effective floor plans, plan customized menus and order catering, assist employers and students at events, ensure technology needs are met, and assist with special projects• Communicated departmental news though weekly, college-specific newsletters; assist with event marketing and strategic planning

Birmingham, Al

• Responsible for the sales and event planning processes for all private dining events (over 650 per year, including three restaurant buyouts): created and responded to client inquiries, sent contracts, created private dining event orders and customized menus, worked with additional vendors as needed, monitored in-house groups, managed team of private dining captains, and assisted in special projects• Created and implemented an effective annual sales plan including making sales calls, initiating cold contacts, sending client appreciation gifts, and participating in community outreach• Built community and business relationships through active membership in Executive Women International, Hoover Chamber of Commerce, and Central Alabama Hospitality Attractions and Business Association

Birmingham, Alabama Area

• Received Marriott Spirit to Serve award; chosen as May 2014 Associate of the Month; received multiple positive customer and management reviews• Assisted Executive Meetings Manager in the sales and event planning process: merged and sent contracts, built files/turnovers, created banquet event orders, prepared welcome packets and amenities, responded to client inquiries, monitored in-house groups, ran various reports, and assisted in special projects/research as needed• Helped define processes and responded to guest inquiries for one of the resort's most lucrative client groups; served as main contact to each guest to manage all hotel and transportation reservations and offer additional hotel servicesCompleted the following training:CI/TY Training Marriott Certified Wedding PlannerMarriott Event OperationsMarriott Event PlanningMarriott Green Meetingssome PMS and MARSHA training

Graduate Certificate, Web Developer

Master Of Management Information Systems

IT Experience: • Tableau Public, Tableau Prep • SQL Server, Microsoft Access • SAP GUI (ERP, BW) • Microsoft Excel, Visio • Handshake.

Bachelor Of Science (Bs), Hotel And Restaurant Management; Business Minor, 3.98

Activities and Societies: Kappa Kappa Gamma - Kappa Dinner Chairman (2012) Assistant Kappa Dinner Chairman (2011); Auburn Honors College.