Hannah Zondlak (Zander) Email & Phone Number

Atlanta, Georgia, United States

• Act as subject matter expert for digital communications data, advising on various projects at the department, Bank, and Federal Reserve system level
• Create and document processes for data collection, preparation, and visualization, such as defining access control policies and reducing potential for error
• Continuously improve dashboard design using user experience and accessibility best practices
• Managed projects for Digital Strategy team intern (Summer and Fall 2022)
• Transitioned website analytics structure from Universal Analytics to Google Analytics 4, which required evaluating, testing, and troubleshooting data, as well as creating training materials and educating stakeholders.
• Responsible for all duties of Data Analyst position

Atlanta, Georgia

• Responsible for continuous and ad-hoc reporting, on data sources including the public website, intranet, social media channels, email platform, traditional media, and outreach events
• Build relationships within Public Affairs and across the Bank to best serve digital content data needs; routinely meet with stakeholders to discuss communications goals and assess data requirements
• Design data visualizations in Tableau, highlighting key performance indicators and pertinent results
• Present findings to stakeholders, using the data as a foundation for business decisions
• Collaborate with technology staff to incorporate additional data sources and improve existing processes to increase efficiency and efficacy

• Promoted twice within approximately three years; retained and expanded upon previous event responsibilities
• Responsible for data initiatives for student-facing events: Collaborating with team leads to determine key performance indicators, developing data collection methods, conducting data analysis, and presenting findings.
• Designed Tableau dashboards for reporting event data and key performance indicators
• Developed process for matching students and employers for Owl Job Shadow Program using Access and Excel; created Tableau visualization (with over 8000 views) to publicize the program’s employers
• Chair of Senior Cookout planning committee (promotional event for 600+ students) and Co-Chair of Owl Professional Development Conference planning committee (one-day conference for 100+ students)
• Designed, created, and implemented Access database for on-campus recruiting data

• Developed strategy for email communications (resulting in 15% increase in mass email open rates)
• Responsible for managing and developing content for departmental social media on Instagram and Twitter (since Fall 2017, 96% increase in Instagram followers and 31% average increase in Twitter followers)
• Analyzed departmental event and marketing data, including year over year comparisons, trend identification, and reporting through Excel and Tableau visualizations
• Retained duties from Coordinator role

Greater Atlanta Area

• Responsible for the event planning processes for the Department of Career Planning and Development (over 100 events, including four career fairs, per semester): coordinate event space, diagram effective floor plans.
• Communicated departmental news though weekly, college-specific newsletters; assist with event marketing and strategic planning

Birmingham, AL

• Responsible for the sales and event planning processes for all private dining events (over 650 per year, including three restaurant buyouts): created and responded to client inquiries, sent contracts, created private.
• Created and implemented an effective annual sales plan including making sales calls, initiating cold contacts, sending client appreciation gifts, and participating in community outreach
• Built community and business relationships through active membership in Executive Women International, Hoover Chamber of Commerce, and Central Alabama Hospitality Attractions and Business Association

Birmingham, Alabama Area

• Received Marriott Spirit to Serve award; chosen as May 2014 Associate of the Month; received multiple positive customer and management reviews
• Assisted Executive Meetings Manager in the sales and event planning process: merged and sent contracts, built files/turnovers, created banquet event orders, prepared welcome packets and amenities, responded to client.
• Helped define processes and responded to guest inquiries for one of the resort's most lucrative client groups; served as main contact to each guest to manage all hotel and transportation reservations and offer.

Graduate Certificate, Web Developer

Master Of Management Information Systems

IT Experience: • Tableau Public, Tableau Prep • SQL Server, Microsoft Access • SAP GUI (ERP, BW) • Microsoft Excel, Visio • Handshake.

Bachelor Of Science (Bs), Hotel And Restaurant Management; Business Minor, 3.98

Activities and Societies: Kappa Kappa Gamma - Kappa Dinner Chairman (2012) Assistant Kappa Dinner Chairman (2011); Auburn Honors College.