CR8 Design company is an Australian based graphic design and visual communications firm. CR8 concentrates on building corporate identity of established companies. The targeted customer is a small- to medium-size company, sometimes you are in need of a new corporate identity to progress business opportunities to the next level.CR8 operates out of a small office in Melbourne CBD, area. For the first couple of years has been the sole employee with some causal assistants along the way to help with design work as well as administrative details. Now, in 2014 the business has a team of designers onsite and offsite to assist with the demand.CR8 offers companies a fresh perspective regarding corporate identity and visual communication. John, has a unique background where he has business skills and creative skills. Most firms come solely from creative backgrounds. While this is useful for specific requirements from the clients, it lacks the intuitive business mindset that John brings to the firm. This advantageous edge allows John to bring both an aesthetic design focus as well as a practical, quantitative mindset that adds value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas. This is useful since the clients are more business oriented and allows the client to think a little outside the box.Responsibilities Include:Investigating and Identifying Progressing Market TrendsManaging Application of current Design LicensesSelf Promotion in social environments Utilizing the use of Social Media Outlets to promote and advertise the company Liaise with printers Identify emerging printing mediums Researching competitive Outsourcing fees to generate best profit marginsKey Achievements:A number of successful contracts assigned to CR8Maintain Key relationship with stakeholders Independently established a company with a tailored design template system

A private company that is an inspirational T-shirt fashion label, geared towards the young adult market in the sport and urban street wear styles. This label offers custom made and by-demand T-shirts. The company ethos is premised on "less is more", whereby the T - shirt designs are the advertising and tool of persuasive marketing. Responsibilities include: Conduct comprehensive research that consider factors influencing product design such as cost, selection of materials, production methodsResearch fashion styles and trends that appeal to the younger adult audience by attending industry events, online marketing, liaising and networking with Subject Matter ExpertsLiaise with wholesale outlets and manufacturers on procurement and development costs Design innovative designs during concept and ideation brainstorming Prepare design templates on software platforms such as: Adobe Illustrator and Corel DrawPrepare designs using elements of design principles: Vectors & Forms Undertake craftwork & handmade t-shirt prints using stenciling production methodsConsistently stay abreast of readily available technology and resources, such as screen printing process, to reduce on costs and enhance efficiency Develop and implement unique marketing and advertising approaches that are cost effective and wide spreading, such as Face book, eBay and online portfolio Key achievements: Successfully identified, designed, developed and delivered a unique brand and product to a niche marketIndependently established a company with a tailored design template system Marketed products that advertise themselves when clients wear them