My main responsibilities as a member of the Vihti municipality executive board were leading the communications and marketing. I was responsible for the development of new brand communications culture and the municipality brand image. Crisis communication, participation in PR, event organization, brand material development inc. OOH materials and internal customer support, marketing campaigns, media contacts as well as event and marketing co-operations were also my responsibilities. I worked on publicity, marketing and content planning for the virtual housing fair "Sepänpihan Kotinäyttely". The event was turned into a virtual event online and a TV-series in September 2020. I was the executive producer of the series and editor in chief of the fair magazine.In the target group of potential future resident the likeliness to move to Vihti improved and positive media coverage of Vihti increased (independent surveys).

I was responsible for the Lambi brand in the market, creating an optimal media mix as well as securing a competitive assortment in the category. Main responsibilities:- Overall brand strategy, implementation and budget- Annual rolling marketing planning including follow up and analysis of actions- Maximizing media effectiveness- Marketing target setting based on sales targets- Portfolio management including new product launches on the market- External partners included agencies and retail customers and internal partners included international team members, trade, sales, product development, finance, production and communicationsLambi's sales in the Finnish market grew as well as experienced more market share growth than in almost 10 years.

As the head of the 10 people advertising department I was responsible for the company´s image and marketing strategy. My most important responsibilities were co-operations, campaign planning and implementation, yearly and monthly budgeting, support for sales (POS), home page development and internet visibility. I organised internal processes to work more effectively, contributed to developing the turnover changing ad campaign series of "doubtful Thomas" and the first Grillimaisteri-tour as well as took on the task of including PR to the marketing function.

I was responsible at Peter Hahn Oy for marketing with sales responsibility. My most important responsibilities included the yearly campaign planning, media planning and new customer acquisition, customer base segmenting and development, analysis (ROI) and sales prognosis. I was the first contact point for external partners and worked as a member of an international team. I reached the target group to brand the company and brand portfolio and contributed to the improved turnover of the Finnish affiliate.

I was responsible for the sales strategies of the Health & Beauty product lines on the live teleshopping channel. Show formats were developed as projects, in which I had the lead. The decisions on the visual materials and the development of the strategies were my responsibility.The top sales of one item in my product category was over 1.000.000€ in one day.

I led the e-business project office in the city utilities company. As a request of the customer I joined the follow-up project which changed the electronic customer service and the company image. I was also responsible for internal marketing of the IT department. I participated in many development teams and led one myself.

I developed product concepts in portal projects and was responsible for information coordination between projects, after which I was asked to join the company wide e-business strategy task force and teams (e.g. CRM).

Marketing department, AIESEC-program.