Hanna Laurentz work email
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Hanna Laurentz personal email
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I am a senior communication professional with a high-quality experience. My passion has always been creating strong brands that people love to buy, invest in, own, and work for.My background is mainly in B2B companies in tech and professional services, where I have loved developing communication and brands to their fullest potential and pushing growth and profitability with modern digital marketing and sales. I am at my best when I can combine my creative side and business mindset in a fast-paced and open-minded international environment. Curious and an early adopter of the digital field, I have a great interest in society, business, and culture in all its forms. I'm also a true believer in sharing, caring, and laughing.
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Head Of Corporate CommunicationsIar Feb 2023 - PresentUppsala, N/A, Se• Develop and execute a global communication strategy that enhances IAR’s brand visibility and market presence.• Implement an innovative internal communication framework, significantly improving employee engagement and company culture.• Lead the production of high-impact IR and PR materials, contributing to a strong corporate narrative and positive media relations.IAR provides world-leading software and services for embedded development, enabling companies worldwide to create secure and innovative products for today and tomorrow. Since 1983, IAR’s solutions have ensured quality, security, reliability, and efficiency in developing over one million embedded applications for companies across industries such as industrial automation, IoT, automotive and medical. IAR supports 15,000 devices from over 70 semiconductor partners. I.A.R. Systems Group AB is listed on NASDAQ OMX Stockholm, Mid Cap. -
Director Of CommunicationsEnginzyme Apr 2021 - Jan 2023Solna, Solna, SeEnginZyme is a startup with the ambition of changing chemistry for good. They do this by enabling the shift to biomanufacturing by unlocking the power of enzymes for more cost-efficient and sustainable production of everyday products. The technology platform utilises nature’s catalysts, enzymes, by combining the power of biology with the efficiency of the chemical industry in a best-of-both-worlds solution.Based in Stockholm, EnginZyme is a growing company with a multidisciplinary team of experts in biocatalysis, organic chemistry, enzyme and process engineering, as well as AI and machine learning. This elite team is uniquely positioned to develop complete processes from techno-economic analysis all the way to industrial manufacture, incorporating a high degree of automation for safe, rapid, and reliable development.EnginZyme is recognized as a Technology Pioneer by the World Economic Forum and backed by Sofinnova Partners, Industrifonden, SEB Greentech VC, Bunge Ventures, Almi Invest GreenTech Fund, and Navigare Ventures. -
Director Of Communication And IrBewi Group Feb 2020 - Apr 2021Solna, Sweden, SeCommunication strategy and planningDigital transformationRebranding; graphic design, webInternal communication: - CEO communication - Intranet, develop and implementSustainability communicationCorporate communicationProject manager of IR communicationCommunication IPOMAR and listing regulations complianceBEWI is a leading international provider of packaging, components and insulation solutions, with revenue of 7 billion SEK and customers in 15+ countries. BEWI is listed on Oslo Börs and targets growth through organic initiatives and M&A transactions. BEWI is guided by a vision to protect people and goods for a better everyday, and are leading the change towards a circular economy. The commitment to sustainability is integrated from the production of raw materials and end goods, to recycling of used products. BEWi creates value for customers, society and owners by offering sustainable solutions in innovative and efficient ways. -
Vp Marketing & Corporate CommunicationsNet Insight Apr 2017 - Feb 2020Solna, Stockholm, SeLeading broadcast tech company in software/hardware/consulting. Listed on Nasdaq Stockholm. Turnover 456 MSEK, 250 employees in ten countries and customers in 60+ countries. Leading a team of four people based in Stockholm and Florida. Report to CEO, part of the executive team.● Responsible for strategic marketing communication● Digital strategy and positioning of the brand● Sustainability communication● Digital marketing; content, lead generation, social media, SEO, Adwords● IR communication; shareholder and analysts, quarterly- and annual report● Internal communication● Employer brandingResult: Increased brand awareness (44%->56%). Strengthening of digital marketing, resulting in increased lead generation and conversion. Brand project and internal transformation in progress. -
Head Of MarketingFar Oct 2013 - May 2017Stockholm, Stockholm, SeFAR is an industry organization for accountants, accounting consultants and advisors, and one of Sweden's largest companies in competence development with education and literature in finance and economics. My role focused on developing the commercial offer, not least with online sales and new e-commerce site. Led a team of five people.• Strategic planning and execution marketing communication• Digital strategy and execution• Development and redesign of web shop and web site• Social media and online marketingResult: Increased positioning of brand towards target group. Increased digital activity with higher conversion and sales as result. -
Marketing And Press ManagerMannheimer Swartling May 2007 - Sep 2013Stockholm, Se• Responsible for corporate, marketing and internal communication• Communication support till CEO and partners• Digital communication solutions• Responsible employer branding• Brand development -
Head Of Marketing CommunicationOrc Group - Now Part Of Itiviti Ab Dec 2005 - Mar 2007Stockholm, Se• Responsible of corporate communication• Planning and implementation of marketing activities• IR communication, support• Producing press releases, product and company material• Internal communication expertise for subsidiary executives -
Pr & MarketingCancerfonden Jan 2004 - Dec 2005Se -
Pr & MarketingKungliga Dramatiska Teatern Aug 2002 - Dec 2003Stockholm, Stockholm, Se -
Market AnalystBritish Telecom Aug 2000 - Aug 2002London, Gb -
Pro-Kurator EkonomiÖstgöta Nation Vid Lunds Universitet Jan 1998 - Dec 1998Lund, Se
Hanna Laurentz Skills
Hanna Laurentz Education Details
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Columbia Business School (Emeritus)Digital Marketing (Online Course) -
ChefshusetLedarskapsprogram För Erfarna Chefer -
Hyper IslandDigital Strategy -
Far AkademiControllerutbildning -
Berghs School Of CommunicationSkriva För Att Övertyga -
Lund UniversityEconomics -
King George Fifth School, Hong Kong -
Hyper Island
Frequently Asked Questions about Hanna Laurentz
What company does Hanna Laurentz work for?
Hanna Laurentz works for Iar
What is Hanna Laurentz's role at the current company?
Hanna Laurentz's current role is Head of Corporate Communications IAR.
What is Hanna Laurentz's email address?
Hanna Laurentz's email address is ha****@****yme.com
What schools did Hanna Laurentz attend?
Hanna Laurentz attended Columbia Business School (Emeritus), Chefshuset, Hyper Island, Far Akademi, Berghs School Of Communication, Lund University, King George Fifth School, Hong Kong, Hyper Island.
What skills is Hanna Laurentz known for?
Hanna Laurentz has skills like Corporate Communications, Marketing Communications, Digital Strategy, Digital Marketing, Media Relations, Social Media, Marketing, Marketing Strategy, Advertising, Brand Development, Brand Management, Public Relations.
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