Hanna Mullen Email & Phone Number

New York, United States

BUDGET:Day to day maintenance of overall marketing budget, partnering with internal partners and finance team to ensure real time understanding of current and future spendingEntering purchase requisitions into D365, followed by ongoing maintenance to ensure on time approvalsMaintaining internal budget trackerPartnering with marketing director in building the detailed annual budgetLiaising with the finance team for monthly reconciliation, investigating any discrepanciesAnalyze the effectiveness of activities and efficiency of investmentCALENDAR:Support in the development and ongoing maintenance of 360 marketing calendar, liaising with marketing channel owners and business unit partners to ensure overarching campaign timelinesPartner with creative operations to build project timelines to ensure on time executionPROJECT COORDINATION:Translating marketing strategy, product priorities and business needs into tangible briefs to direct our creative and marketing channel teamsFollowing through on briefs to ensure plans are executed according to the strategyReceive and collate requests from internal and external teams, distributing to the relevant creative and marketing partners and following through to completionPartner with marketing director to apply learnings from asset distribution to improve future briefs to preemptive all needsCoordinate regional and cross functional meetings ensuring efficiency with clear agendas, recaps and follow up

Dallas, Texas, United States

Curated 5 unique customer personas used to target consumers within paid social advertisements.Design & schedule weekly email marketing campaigns.Established & manage a YouTube Channel, editing long-form weekly videos focused on organization education that has grown over 558% in under 16 weeks.Redesigned the current company website to improve website traffic and SEO by 15%.

New York, New York, United States

Curate Marketing efforts that promote the New York showroom foot-traffic.Generate email marketing campaigns through Mailchimp that encourage sales.Network with Tri-state area bridal communities to garner partnerships and increase sales in groom wear.Assist in running the New York showroom by providing customer consultations and styling appointments

New York, New York, United States

Assist in creating a brand & marketing strategy that targets the bridal and wedding community in NYC.Film and edit content to be used on Social Media platforms, such as TikTok & Instagram.Assist on photoshoots, such as with Sophisticated Weddings, alongside the CEO to provide support.

New York, New York, United States

Create promotional & informational graphic designs for social media that bring increased awareness to the brand and its events.Design an email marketing campaign targeting new & current audience members.Created and established a brand guide while providing guidance and consultation that provides focus & consistency to the emerging brand.

New York, New York, United States

Create entertaining and promotional content on Instagram, TikTok, and Pinterest to increasefollowing and engagement by 600% in eight months across all platforms.Spearheaded a TikTok marketing campaign to promote in-studio events that has generated over 10K& contributed over half the company’s increased revenue.Create email campaigns to increase customer retention, CRM, & SEO.Establish and manage relationships with local influencers and businesses to build the brand's publicrelations and grow the local audience.Support CEO with day-to-day operations and communicating marketing plans, budgets, andupcoming calendar dates.Plan all marketing campaigns and act as head photographer and editor for content photoshoots.

College Station, Texas, United States

Maintain office efficiency by completing administrative tasks and transporting legal documents to file at the local courthouse and to local businesses.

Bryan–College Station, Texas, United States

Directed a team of thirteen in social media, public relations, and the marketing of our local/national chapter.Set content calendars to pioneer the growth of the chapter's online presence and fundraising efforts.Maintained chapter relations with current and potential members, alumni, and parents using social media.Served on the Recruitment team, headlining content that promoted our chapter's story to potential new members through social media.Participated in weekly Executive team meetings to discuss the happenings within our chapter and led over 300 women in weekly chapter meetings.

Houston, Texas, United States

Created promotional digital content on Instagram and Facebook that boosted sales and increased online following by 33%. Conducted weekly product launches, including assisting with photoshoots, product styling, and writing product descriptions while managing the efficiency of the e-commerce site on Shopify and updating product availability online.Expanded the company's video content program through Tik-Tok, Facebook, and Instagram Ads.

College Station-Bryan Area

Connected with Former Students to acquire and update the information on the Former Students' online profiles.Increased revenue through the collection of new and renewed Century Club Membership.

College Station, Texas, United States

Served as an executive team member that contributed to the growth and leadership of marketing operations by leading social media interns focused on growing brand awareness, online fundraising, and digital relations.Organized a strong marketing foundation by creating a sustainable brand guide and content schedule.Produced promotional digital content for Instagram and Facebook, including a 72-hours social media campaign that raised over $3,000 through the sale of Covid-19 masks.

Houston, Texas, United States

Designed and organized seasonal sales displays that promoted sales.Provided consultations and finalized sales by assisting customers throughout the buying process.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Chi Omega Sorority, Student Retail Association, National Retail FederationHowdy! I am a former student of Texas.

Study Abroad - Barcelona, Spain

Course Work: International Business, Social Media Marketing