Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together.My role entails overseeing the build, launch, and maintenance of global lifecycle campaigns for the Lifecycle SMB team👻Tools: Marketing Cloud Account Engagement (Pardot), Groove, Chilipiper, Salesforce, Validity, Asana, LucidChart, Dreamweaver

Formerly Facebook, Meta builds technologies that help people connect with friends and family, find communities and grow businesses. My role entailed overseeing the development and implementation of marketing automation strategies in the areas of customer journeys, contact management, segmentation, and measurement for the Meta for Developers & Spark AR teams🚀As Marketing Automation Program Manager, my responsibilities included the following: • Strategize multi-touch marketing campaigns strategies that identify product interest, serve relevant content, and drive clients down the funnel • Served as internal team’s database expert leveraging knowledge in available data fields to develop audience segmentation strategies for lifecycle journeys • Project managed digital marketing campaigns from conception to launch ensuring core objectives and KPIs are top of mind, SLAs are clearly communicated, and on-time deliverables are guaranteed • Conducted month-over-month email campaign analytics highlighting marketing campaign strengths and identifying areas of opportunity for performance improvementTools: Marketo, Bluejeans, Zoom Webinars, Salesforce, WebEx, Knak, Claravine, Asana, Adobe Photoshop

My role entailed leading the strategy, build, and execution of all digital marketing campaign operations for the Meta for Business - North America team🌎As Marketing Automation Specialist, my responsibilities included the following: • Owned end-to-end development of all email marketing programs for North America business unit delivering content to 2+ million user database• Partnered with agency vendors and served as the central point of contact for project roadmaps, SLA construction, and campaign expectations • Managed API integrations between Marketo, Meta’s internal CMS, and other third party tools for all lead form campaigns including webinars, lead ads, newsletters, nurture programs, etc.• Conducted digital marketing program QA tests such as ensuring routing of form fill leads are accurate, validity of email deployment, and content copy is correctly revised when needed

Unbabel enables modern enterprises to serve customers in their native languages, with fast, fully integrated translation across digital channels. Powered by AI and refined by a global community of translators, Unbabel combines the speed and scale of machine translation with the authenticity that can come only from a native speaker.As Marketing Specialist, Account Based Marketing (ABM), my responsibilities included the following:• Launched email and nurture programs having direct involvement in email template creation, campaign setup, form fill development, list segmentation, and post-send reporting • Optimized multi-channel ABM campaigns that included email, LinkedIn conversation ads, display ads, direct mail, webinars, and long-form and short-form content• Executed high-performing digital events and webinars by tracking progress on cross-channel campaigns, enforcing best practices, and introducing direct mail as an additional outreach channel • Created a direct mail strategy across the entire customer lifecycle to drive interest in Unbabel, accelerate pipeline, onboard new customers, and increase upsell and retention• Developed project work structures via management tools to assign individual tasks, provide campaign status updates, manage campaign directory files, and ensure on-time deliverablesTools: Pardot, Terminus, Sendoso, Salesforce, Zoom Webinars, Groove, Uberflip, Seamless.AI, monday.com, Airtable

Vibes enables B2C marketers to deliver compelling and profitable mobile engagement conversations. The Vibes Mobile Engagement SaaS Platform lets marketers easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Google Pay, and mobile web campaigns. As Marketing Intern, my responsibilities included the following: • Supported the execution of monthly webinars by setting up programs, promoting via social media channels, and brainstorming with stakeholders on lead generation strategies to drive registrations • Built and sent emails that shared new product launches, webinar promotions, customer success newsletters, and critical company announcements• Tracked and analyzed email performance metrics on a monthly basis to help generate practice improvements and drive engagement • Developed customer case studies and testimonials for sales pitches incorporating analyses and success metrics that contributed to customer performance success• Managed and developed the company’s social media calendar and published content across all company channels (Twitter, Facebook, LinkedIn, Instagram)Tools: Marketo, Salesforce, On24, Wrike, WordPress, Sprout Social, Sendoso, Airtable