Hanna Smoliar Email & Phone Number

Riga, Latvia

• Led the end-to-end sales cycle, from lead generation and proposal development to contract negotiation and closing.
• Maintained relationships with existing clients to drive repeat business and long-term partnerships.
• Developed tailored logistics solutions to meet specific client needs, presented customised proposals and service packages to potential clients, highlighting value propositions.

Rotterdam

• Responsibilities:
• Analyzed sales, and cost data, generating insights that were used by higher level management in informing pricing strategies and cost optimization efforts in Unilever’s key snacking markets
• Conducting competitor portfolio analysis: tracking key changes using various market research platforms, and social media, informing future product development desicions.
• Supporting the team in various ad-hoc tasks, such as creating package designs, agency photoshoot briefings
• Assisted the team with organizing the Nutrigames event, including ordering merchandise and developing the logotype and team concept.

Riga, Latvia

• Focus areas: Employer Branding, Employee Experience, Data-Driven HR Strategy, Process Optimization
• Designed and implemented an employee adaptation program, increasing the overall sales manager retention rate by 15%, and decreasing the drop-out rate after first year at work by 40%
• Conducted research on work satisfaction (calculating eNPS), analyzing data from 900+ participants, resulting in actionable insights, and improved working conditions
• Worked in a project team to develop a new ERP system, collaborated with the project manager on analyzing and optimizing existing business processes
• Persuaded the HR director to adopt an HR management system PeopleForce, and co-implemented the transition, resulting in a more effective unified HR management system
• Created a recruitment website landing page design

Рига, Латвия

• Participated in sales negotiations with companies such as DHL Antwerpen, JCL Swiss, Kuehne+Nagel Sant-Gallen, Rulewave RotterdamResponsibilities:
• Client analytics and brief preparation
• English-Russian translation and protocol keeping
• Knowledge of negotiation process and code of conduct
• Preparation of merchandise materials and presents for clients

Master'S Degree, Marketing Management, 7.0

Relevant Coursework: Digital Media, Brand Management, Marketing Communication, Strategic Marketing Management, International Marketing

Bachelor'S Degree, International Business Administration, 7.0

Relevant coursework: Project Management, Digital and Social Media Strategies, Decision Making in Marketing, Comparative and Cross-cultural.