Helping mid-size companies harness the power of Product Marketing to fuel their growth and create stunning customer experience

Leveraging E-Commerce to solve people problems

Grew revenue 19% YoY through reimagined data-informed, customer-focused strategy and messaging. Improved lead quality and conversion rates 25% applying analytics, increasing marketing return-on-spend 29%.Led website redesign incorporating latest personalization technologies, boosting traffic 32% and dwell time 45%.

Created retention marketing campaigns leveraging customer analytics and journey mapping, lowering attrition 8%.Introduced marketing automation system and nurture tracks by persona, cutting cost-per-lead 17%.

Built 7-member high-performing team supporting an interactive marketing hub orchestrating multi-channel campaigns across 500+ locationsResponsibilities include:- Lead Segmentation Work - Lead Consumer Market Research - Develop and Execute Go-To-Marketing Strategy- Develop and execute Digital Marketing Strategy- Lead Messaging/Positioning and Content development work - Manage Advertising, Trade Shows, Events, Social Media, Press Relations - Manage Marketing Budget - Identify metrics, including ROI, for all business activities, measure results- Demand and Lead Generation through: Events | Marketing Automation | SEO & SEM

- Designed and implemented a new customer engagement model for the PBM business- Increase Engagement for products designed to make customers healthier by 40% and as a result reduce COGS and Increase Net Income from product by 15% - Design a training module for the sales team that will allow them to solve for both the customer's perception and close higher 25%+ of opportunities- Drove an increase in script volume for the Home Delivery business by 24% and increase net income by $1.33 million- Managed Pharmacy Business Management Home Delivery Product designed to offer affordability to customers and better Margin to the enterprise- Analyzed current customer engagement models and performances- Developed a methodology and process for benchmarking and evaluating campaign performances - Identified an alternative customer engagement strategy and led a cross functional team to implement strategy. This model is currently on track to deliver a bottom-line contribution of $1.3MM in Q2 of 2014- Worked closely with the Specialty Pharmacy group to devise a strategy for negotiation to deliver affordable and accountable care to customer resulting in 16% of Total Medical Cost sharing in cases of ER visitation as a result of medication failures

• Analyzed customer data to identify product extension opportunities for Gorilla Glass in the smartphone industry• Developed a go to market strategy for a product extension in the smart phone business• Identified supplier captains for each customer set and developed an engagement plan to champion the product’s adoption into overall design of smartphone