Hannah Collinson Email & Phone Number

Hamilton, On, Ca

Hamilton, Ontario, Canada

In my role as Website Strategy Manager, alongside my duties as Website Project Manager, I have expanded my responsibilities, which includes the following:· Manages and mentors website strategists, effectively overseeing workloads while providing comprehensive training, coaching, and ongoing support to enhance team performance and development· Expertly manages mid to large-size website projects, collaborating seamlessly with designers, developers, and client stakeholders to ensure projects transition smoothly from initial designs to successful website launches· Optimizes internal processes through delivery of targeted feedback and implementing actionable improvements to strategist documents, significantly boosting overall efficiency and effectiveness· Conducts thorough stakeholder interviews, meticulously capturing insights by asking in-depth questions and translating them into impactful strategies that align with client objectives· Maintains strong, long-term client relationships post-project completion by conducting regular check-ins, ensuring continued satisfaction and identifying opportunities for further collaboration· Performs comprehensive website audits (desktop and mobile) pre-launch, rigorously checking for responsiveness, accessibility, and overall functionality to ensure a flawless user experience· Delivers prompt and expert technical support to clients, ensuring timely resolution and enhancing client satisfaction

Hamilton, Ontario, Canada

· Expertly manages small to mid-size website projects, collaborating seamlessly with designers, developers, and client stakeholders to ensure projects transition smoothly from initial designs to successful website launches· Develops comprehensive project timelines and proactively manages teams to ensure projects are delivered on schedule and within budget· Strategically develops unique website strategies based on analytics, competitive analysis, and stakeholder insights, aligning with the client's goals and objectives· Meticulously prepares detailed design and development briefs, offering sound recommendations to ensure the project's vision is executed flawlessly· Facilitates and coordinates client feedback throughout the website design and development process, ensuring client expectations are met and integrated seamlessly into the final product· Skillfully conducts client website updates in Sitefinity and WordPress, maintaining up-to-date and optimized websites· Prepares and reviews invoices, proposals, and estimates with precision, ensuring accuracy and alignment with project scope and client expectations.

Hamilton, Ontario, Canada

· Expertly prepared, optimized, and edited digital assets for web use using the Adobe Creative Suite to enhance visual appeal, continuitiy, and performance across applicable platforms· Streamlined the migration of large-scale content into the client’s CMS, ensuring accuracy, consistency, and alignment with project requirements· Expertly designed social media templates and meticulously organizeed client assets in Canva, ensuring all creative outputs were unique and distinct while adhering to brand guidelines· Efficiently managed client social media accounts, driving engagement and growth through strategic content planning and execution· Assisted clients in setting up and reporting on paid social media campaigns across platforms such as Facebook and LinkedIn, optimizing performance and ROI· Provided comprehensive Canva training to clients, empowering them to create high-quality content independently· Liaised with clients daily, building robust relationships and ensuring timely, professional responses to all inquiries· Crafted detailed website proposals and accurate estimates, aligning client needs with strategic objectives· Designed compelling visual assets and engaging copy for the company's social media accounts, enhancing brand visibility and engagement· Improved efficiencies of internal processes by providing meaningful feedback and implementing actionable changes to strategist documents· Actively participated as an internal DEI committee member, implementing, reviewing, and monitoring strategies to continually improve DEI in the workplace and service offerings

Waterdown, Ontario, Canada

· Prepares and cooks high-quality dishes to order, ensuring consistency and adherence to established recipes and presentation standards· Provides support in training new kitchen staff, sharing knowledge of cooking techniques, equipment use, and kitchen procedures· Collaborates with kitchen staff and front-of-house teams to ensure seamless and efficient kitchen operations, enhancing overall service quality· Coordinates the timely and accurate delivery of food orders from the kitchen to the dining area, ensuring all dishes met quality and presentation standards· Supports kitchen staff with additional tasks such as plating, garnishing, and organizing, contributing to the overall efficiency and smooth operation of the kitchen· Monitors and replenishes supplies at the various kitchen stations as needed to ensure continuous and efficient service

Guelph, On

· Leveraged sales promotions and strategies to help store meet and exceed sales KPIs· Stayed up to date on latest fashion trends to provide informed and stylish customer recommendations· Championed and expanded the growth of omni-channel platforms, including BOSS and store-to-door services· Elevated customer satisfaction by offering tailored recommendations and comprehensive product assistance· Enhanced customer experience by reducing wait times through efficient and accurate processing of transactions at POS· Actively promoted the AEO Rewards program to all customers, increasing program engagement· Effectively managed the sales floor, fitting rooms, and cash operations independently, ensuring seamless store operations during solo shifts· Consistently maintained high standards of merchandising and brand integrity

Hamilton, Ontario, Canada

· Partnered with McMaster's Biointerfaces Institute marketing and development team to seamlessly transition their website to MacSites (WordPress), enhancing site functionality and user experience.· Updated and maintained all department websites weekly to ensure ongoing security and optimal performance.· Regularly audited websites, ensuring that all website content adhered to AODA (Accessibility for Ontarians with Disabilities Act) standards, improving accessibility and inclusivity.· Crafted compelling content that highlighted McMaster's dedication to Diversity, Equity, and Inclusion (DEI), reinforcing the institution's values and mission.· Supported IT staff in the development and enhancement of website content in Joomla!, optimizing site performance and user engagement.· Designed branded graphic content for social media campaigns using Adobe Photoshop and Illustrator, driving brand visibility and engagement.· Provided comprehensive IT support to department faculty and staff, addressing a wide range of technical issues and ensuring efficient, timely resolution.

Hamilton, On

· Drove a 225% increase in Instagram followers over 12 months by strategically creating and publishing engaging social media content, significantly boosting the program's online visibility and audience engagement· Delivered engaging and creative captions for social media posts· Consistently upheld McMaster's brand standards across all social media platforms, ensuring brand integrity and coherence in all content

Hamilton, Ontario, Canada

· Developed and delivered comprehensive weekly tutorials featuring guided discussions of assigned readings, in-depth software instruction, live demonstrations, and personalized assignment feedback, providing tailored support to address individual student needs· Designed slide decks for introductory instructional use of various multimedia software: GIMP, inkScape, Audacity, OpenShot, Processing, Photoshop, etc. · Evaluated student projects within a 2-week turnaround, delivering insightful and constructive feedback aligned with assignment rubrics to foster academic growth and improvement· Regularly consulted with the course supervisor and fellow TAs to ensure adherence to academic standards and consistency in instructional quality, contributing to a cohesive educational experience· Hosted weekly office hours to provide individualized support, offering custom guidance and assistance to enhance students' learning outcomes

Guelph, Ontario

· Managed CBS social media accounts in accordance with UoG branding guidelines· Assembled bi-weekly department newsletter to be distributed to faculty, staff, and graduate students using Mailchimp· Scheduled and created event listings to be published on the CBS website· Designed research banners using Adobe Photoshop to be showcased on the CBS homepage· Attended department events to capture quality photos for posting on social media channels

Guelph, On

· Created educational posters using Adobe Photoshop and Adobe Illustrator that taught young adults about the importance of maintaining digital privacy· Conducted research by reading relevant literature from both academic and non-academic sources to update and maintain a working bibliography to be used in creating videos for Privacystories.ca

Guelph, On

· Leveraged sales promotions and strategies to help store meet and exceed sales KPIs· Processed customer purchases and returns via POS system in a friendly and timely manner· Optimized the store’s daily opening and closing procedures by restructuring the order of operations, which resulted in significantly reducing the amount of time it takes to open and close the store· Provided accurate and detailed information on products, policies, and other general inquiries in-person or over the telephone· Collaborated with co-workers to ensure that all areas of the store are covered at any given time· Maximized customer satisfaction by providing attentive and personalized customer service· Promoted and increased product sales by providing meaningful recommendations· Ensured that merchandising standards were upheld at all times

Ontario Graduate Certificate, Advertising: Media Management

· Completed courses in media planning selling/buying, media strategies, digital e-marketing sales, professional business applications.

Master Of Arts - Ma, Communication And New Media

· Completed a major research project using research-creation as a method to examine the potential of using virtual and augmented reality.

Bachelor Of Arts And Science, Microbiology, General, Degree With Distinction

· Completed a 4th year thesis paper focusing on the use of music in film and its ability to induce emotion · Completed courses in media.

Ontario Secondary School Diploma

· Ontario scholar · Certificate of French Immersion