Trends & user research | design thinking | co-creation | innovation | design consultancy | service design | design strategy | creative direction | key-notes | creative writing | storytellingChange. The only constant is change. And change is arguably more turbulent now than it has ever been before. Change creates opportunity because emerging needs, attitudes, behaviours and expressions can be responded to with new value in the form of strategy, innovation, value propositions and ideas. When done at the right time it can create competitive advantage. We need to anticipate change in order to plan for the future.I think the future needs to be human-first. Peoples and users experiences need to be at the heart off and the starting-point of tomorrow’s strategies and innovations.- I am a forwards thinking creative soul with an analytical and strategic mind. - I am an experienced creative professional who knows both how to lead research projects, strategic design initiatives, innovation projects and set creative direction. - I’m experienced in recruitment (of experts), shaping research, scanning, extracting insights, recognising (people-centric) patterns across vast amounts of data, analysis and thinking through implications and opportunities.- Known to be politically savvy and stakeholder sensitive.- I’m an avid practitioner and believe in design thinking; stakeholder mapping, empathy, insight, framing, ideation, road-mapping, prototyping and testing.- Strongly believe in design-thinking to reframe complex problems.- I feel comfortable in the fuzzy front-end with ambiguity, exploration, experimentation.- I combine design thinking with design-doing. - I am recognised as a motivating team-lead with good soft skills. - Everything I do is based on solid research as well as intuition. - I’m passionate about healthcare and creating a better world.