Hanne Gerritsen Email & Phone Number

Amsterdam, Nh, Nl

Haarlem

In this role I have responsibility for the development and implementation of a digital transformation throughout our organisation, setting the vision and drawing our employees together on this journey. Data and analytics are the key accelerants of our transformation efforts.

Haarlem Area, Netherlands

In this role I am responsible for leading the Commercial Operations group. This covers the following teams; Market Research, Continuous Medical Education, Travel & Events, Promotional Logistics/ DTP, CRM, Customer Insights, Medical Information Services, Data stewarding, Learning & Development and Secretarial Shared Services Centre.Ad interim Data Privacy Officer; leading the GDPR readiness team.

Haarlem Area, Netherlands

Responsible for 2 new indication launches of innovative immunotherapy product • Developing annual strategic marketing plans in partnership with market access, medical and sales• Market research & developing the core positioning and messaging for the product.• Researching, reviewing & reporting on competitors & rival products.• Performing sales, trend, and profitability analysis.• Articulating the company’s distinctive competence & the product’s uniqueness. In charge of planning and developing the right marketing strategy. ​Commercial lead biosimilar oncology;Leading cross-functional biosimilar team. Responsible for the launch of a new oncology product. Identifying opportunities, researching new product possibilities, building a compelling value proposition. Collaborating with Commercial Operations, Market Access, Strategic Account Management and Medical. Chairman of Brand team for 2 indications;Transfer a global marketing strategy to local market situation and account archetypes.Alignment with regulators affairs, medical, market access, strategie account management and customer solutions. Chairman Marketing Forum MSD all franchises;Alignment of marketing strategies and implementation plans between franchises.Sharing best practices. Member of Works Council MSD the Netherlands.

Laying the foundation for a fruitful collaboration with strategic accounts in line with the current and future strategic imperatives of MSD’s portfolio. An entrepreneural role where I build partnerships with key decision makers in strategic accounts and maintained productive relationships with the key decisional stakeholders in order to influence decisional processes to facilitate the MSD business. I was the primary point of contact for hospital board of directors and decisional division managers.This role covers the full MSD Portfolio in a selected number of key accounts and gives responsibility for the business result of the assigned accounts in the North West area. I ensured that the value proposition of MSD’s products was clearly understood in order to shape formularies with most relevant customers and finalized if applicable a (long term) contract.I had a clear focus on building relationships and coordinating an entire cross-functional team to develop projects that respond to customers and business needs. I was responsible for the development of value adding solutions in collaboration with the Customer Solutions managers. The Associate Director Strategic Accounts operates as a consultant for the Business Unit Directors and Brand and Customer Managers to develop brand and franchise strategies (gives voice of the customer, ideas for customer solutions, service and discount/pricing strategies.I worked closely together with the Business Unit Director and Sales Manager to provide bottom up, account based forecasting for selected franchises.

- 3 megabrands (cardiovasculair, women's health and pain & respiratory care)- Pre launch and launch woman's health & pain product- Leading 10 sales reps, primary care- Training professionals- Individual coaching- HR management / recruitment rental salesforce

Haarlem

Golden Tulip Amsterdam Centre

Head of the sales, marketing and banquet sales & reservations department (12 FTE).Manage, develop, mentor and coach the employees.Determine appropriate sales strategies in all market segments towards maximizing the hotel revenues. Responsible for a maximum of occupancy of rooms, conferences and banquettes in order to optimize general business opportunities.Build and maintain a strong working relationship with existing and future Corporate and Travel Trade customers.