- Established a scalable product department and tripled team size, encompassing Product Research, Data Science, UX/UI Design, Product Ownership, and Product Marketing- Successfully transitioned the company from a niche product to a broader platform strategy- Implemented a customer advisory board and user involvement program to foster customer-centric innovation- Spearheaded the Women@Ryte initiative and introduced period-leave policies, improving diversity and employee satisfaction

- Seamlessly transitioned from an interim management setup, continued restructuring the product organization, and improved technical processes - Introduced a new messenger for highly sensitive communication environments- Facilitated negotiations for new framework contracts, securing deals with German and European government institutions

- Led official market entry in the DACH region and expanded into Poland, Turkey, and France- Successfully acquired and integrated one of the largest competitors, contributing to a significant growth in company valuation- Expanded product portfolio with macOS, Windows, and Web applications, resulting in an increase in daily active users- Established a pilot customer program, leading to a strong improvement in customer feedback and product quality- Presented the product at multiple European start-up events, generating new business opportunities

- Developed a B2B messaging product strategy based on a B2C proof-of-concept, attracting €17 million in venture capital funding- Managed 3 Scrum teams, accelerating product development cycles- Launched a closed beta for B2B and B2C users on iOS and Android platforms, onboarding over 5,000 users and gathering invaluable feedback

- Achieved a steep sales increase within two years in existing markets for a previously declining product- Successfully expanded the mass communication portfolio internationally by launching products in France, Italy, and the USA, resulting in a growth in the global customer base - Implemented customer-specific requirements and tailored solutions, raising customer satisfaction scores - Established new safety standards and processes in product development, reducing security vulnerabilities - Delivered C-Level presentations and negotiations, securing a contract with the largest customer at the time (DAX-listed company)

Introduction of the new POS hardware and software as well as training of all branch staff in subsidiaries in various countries in Europe (UK, Czech republic, the Netherlands, Germany)

Creation of social media concepts and successful launch of these for B2C and B2B customers in Germany and the Netherlands

• Market analyses for the Dutch, German and French flower and plant packaging markets • Supported the successful market entry into the German and French market • Contact for international customers at the headquarter

Product Owner:• Project responsibility for development of a new CMS tool • Management of an international development team • Set up and maintenance of mobile websites for the American travel industry (eg.: State of Georgia) Marketing Project Manager:• Client-specific project development and project management (marketing plan implementation, coordination and execution including client social media management and mobile marketing)• Ongoing market, marketing, industry research (existing client accounts and new business development) • Assistance in the preparation and design of eye catching proposals, brochures, presentations and mobile marketing sales material• Social media consulting and realization for customers• Compilation and management of customer databases (including email marketing)