Hannele Pulliainen Email & Phone Number

Finland

I lead the private fundraising team and work in the management team. I am responsible for the fundraising strategy and implementation of it: - Acquisition of new donors in different channels and with different products- Retention and cultivation- Private and corporate donors- Brand, awareness and communication - The business owner of a CRM renewal project in 2024.Our goal is to improve the lives of the most vulnerable children. The methods we employ in fundraising are similar to those in general business, but our distinction lies in investing in the future of children, with our 'shareholders' being the children and donors.

Helsinki, Uusimaa, Finland

Helsinki

Haluatko käynnistää tai kehittää markkinointia? 1. Määritän markkinointitavoitteet, jotka tuottavat myyntiä ja vahvistavat brändiä.2. Tunnistan asiakastarpeet ja -ostopolut.3. Teen markkinointisuunnitelman.4. Tuotan tehokkaasti sisältöjä ja monikanavaisen digitaalisen markkinoinnin.Teen markkinointikeikkoja yrityksesi tarpeen mukaan.Erikoisalaani ovat asiakassuhteeseen perustuva liiketoiminta ja asiakasstrategiat.Soita tai meilaa, niin otan yhteyttä.Tutustu osaamiseeni markkinointinblogini www.longlivemarketing.net kautta.

Helsinki Area, Finland

Head of marketing, sales, communication, customer service and digital development and team lead of six persons. As a member of the management group working on strategy, staffing, business development. Change, co-operation and leadership are the few words to describe my work. My main focus has been on building and resourcing our team, on leading and finishing the ERP project in time, bringing in marketing automation and new payment processes and building new work and customer processes, as well as strategy 2021-24, organization reform and adapting to COVID19. At the heart of planning the customer-oriented sales and marketing strategy has been launching organization-wide customer insight project and customer-driven strategy.In 2019 the sales of the season card, our main product increased. During the COVID-19 crisis we adapted to the crisis and changes in consumer behaviour and launched digital sports services and digitalized part of our customer processes.

Espoo Finland

RemoteA Oy - health tech company founded in 2002 is specialised in delivering ehealth services and developing a new data-based tool to the healthcare.I established B2B marketing, branding and CRM in order to raise awareness and interest and generate leads by inbound-marketing: new webpages, marketing automation system, newsletters, email marketing, content marketing in social media channels and developing CRM platform.I was also responsible for the commercial planning of a new data-based decision support tool for the healthcare, co-funded by EU Horizon.

Helsinki

My marketing and brand strategy to reach the significant growth goals was based on finding new customers and activating current customers with a combination of building brand and awareness with quality creative, active pricing, multichannel marketing campaigns and targeted marketing. I also planned and relaunched our website and webshop in co-operation with Synsam Nordic digital planning team and was involved in the planning of the new CRM and marketing automation system with Synsam Nordic marketing colleagues.The number of customers in stores increased substantially and traffic to the website doubled. The task was terminated due to the centralization of marketing to Synsam HQ Stockholm.

Helsinki

As the head of the five-person acquisition team I was responsible for increasing the number of new donors through different channels (F2F, TV, DRTV, digital, direct mail). Brand and marketing strategy for the new donor products in traditional and digital channels (ethical gift webshop, fundraising event, legacy).I also worked in a customer database project, including planning new payment models and customer processes.

Helsinki

Responsible for the whole circulation sales in various sales channels, leading a team of four and a member of the management group. In a competitive market situation we managed to improve our circulation sales through integrated multi-channel marketing campaigns and reporting systems, as well as building partnerships with telemarketing companies and developing CRM processes.

Helsinki

Building and maintaining partnerships with telemarketing companies and CRM partners; building customer orientation and retention; sales budgeting

- Responsible for market, consumer and brand research and analysis- Launched reader panels in A-lehdet- Project lead of developing a consistent and permanent process of conceptig new products- Member of the working group concepting new products- Project lead of developing sales reporting practices- Co-operation with marketing, sales and CRM to find relevant target groups. Special cases concerning magazines Apu, Kauneus & Terveys and Meidän Talo.

Generating business plans and brand strategies in co-operation with Editors-in-Chief, media sales and publisher with the main goal of ensuring profitable development of different magazines. Co-operation with circulation sales.Brand building and marketing of magazines Demi, Jade, Kauneus & Terveys, Maku, Voi hyvin in print, tv, events, communication and digital campaigns. Lead a succesful launch campaign of Jade magazine.

Circulation sales, direct marketing, marketing.Responsible for the succesful launch campaign of Maku magazine that made Maku #1 food magazine. Also provided the market and customer analysis needed and participated in concepting.

Direct marketing, catalogue marketing of books

Helsinki

Customer service and sales

Idm Professional Diploma In Digital Marketing, Digital Marketing

Master Of Business Administration (Mba), Business Administration

Activities and Societies: Afrikan Tähti ry.Student exchange in France, Strasbourg, spring 1994

Master Of Science - Ms

Master'S Degree