Röntgentekno Oy Imaqen is a Finnish company specializing in marketing, sales, and after-sales of high-quality medical and veterinary imaging devices. Our clients are imaging professionals working in hospitals, health centers, and veterinary clinics. The company is ISO:9001 certified and has a AAA credit rating.

• increase Soredex brand image and competitiveness in the global market • develop and execute short and long-term brand and marketing strategies• communication and implementation of brand awareness with different marketing and communication methods externally • develop and implement brand vision and mission throughout the organization and partners• brand guidelines; implement own vision of what the brand should look like and how it should be communicated • inspire the organization around the brand vision, position and strategy• follow-up and ensure that our partners communicate the brand message according to guidelines• handle internally all brand issues related to marketing, product and sales activities • make sure that the product design is done according to the brand design identity guide lines• marketing action and campaign planning (inbound and outbound)• content innovation and creation (for website, landing pages, newsletters, advertising, TFM)• co-operation with 3rd party service providers (media partners, translations, TFM, exhibitions)• monthly newsletter to partners, global newsletters to end-customers• event organizing

Area sales responsibilities in: Australia, Central and South America, Croatia, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, New Zealand, Norway, Poland, Portugal, Romania, Russian Federation, Slovakia, Slovenia, Spain, Sweden, Ukraine, United KingdomMain responsibilities:• management shareholder of PaloDEx Group Oy 2005 - 2009• sales budgeting and execution (meet the numbers)• maintaining and developing the best distribution for the brand (B-2-B)• maintaining close relationships with partners to achieve joint success• manage the sales territory holistically and monitor distributors’ performance versus company’s strategy• understand and work towards maximizing distributor’s value chain• make sure of the correct positioning of products and pricing• follow up market development and prepare market analysis• yearly marketing action plan including brand visibility in major trade events in the territories• sales reporting and forecasting• price lists, sales support material creation• promotion and sales campaigns; creation and execution• product and sales trainingsOther tasks and projects:• arranging customer events: distributor meetings, seminars, sales- and product trainings• sales communication, pricing templates• branding

• order handling and shipping logistics (capital equipment, exhibitions, marketing material)• order confirmations• production planning• export documents• production controlling• invoicing• correspondence with stake-holders

- secretary to Managing Director and board of directors (SOREDEX business unit)

(maternity leave substitute while working also as Export Secretary)- exhibitions- advertising- leads- offers- brochures- travel bookings- correspondence

- invoice handling- switchboard, telex- mailing- miscellaneous secretarial work- incoming goods acceptance- inventory handling- invoice control, incoming goods- substitute for IT administrator- handling spare parts orders and shipping- billing- contacts to customers