Product portfolio mix definition for each region.Development of portfolio strategy by country.Analysis of the market and the profile of the end users of each country.

FunctionsAnalysis of markets related to the abrasives industry in the South American region to identify new opportunities and businesses.Design and development of strategies for the development of the portfolio in the distributors of the region.Interact from the commercial area with marketing, after sales and administration for the healthy development of the business.AchievementsDevelopment of 2 new importers during 2020: Colombia and Peru.Business growth of 27% for 2021 vs 2019 (7.7M EUR).

Responsibilities• Procurement of goods and services for the ESD.• Maturation of investment projects for the ESD.• Technical supervision of contracts.Achievements• Contracting of the specialized maintenance of the small hydroelectric plants of the EAAB – ESP, for a value higher than 400 MM COP, and the maintenance of the ESD industrial mechanics workshop machinery.• Definition of procurement for updating the designs of the small hydroelectric plant Ventana, renewal of the vibration system PCH Santa Ana 2019 and RCM software acquisition, 300M COP.

Responsibilities and achievements• Implementation of strategies for the opening of new businesses in the industrial area, mainly for marketing of yellow line equipment and logistics solutions.• Design and implementation of a strategy for the market opening of corrugated steel structures business unit for road infrastructure projects.• Achievement of new distributors in the area of power generation with gensets.

Responsibilities• Design of the strategy for the opening and execution of new business with AAA customers in the area of printing and packaging.• Counseling for the development of digital printing business for sustainability and customer loyalty AAA.• Managing the sales team of printing and packaging for small and medium enterprises, SME customers.Achievements• Development of the projects with Safran Morpho, Ingeniería Gráfica and Gráficas Modernas, which generated an invoicing for USD 1,050MM (>10% of the forecast) in the first year of sales.• Achievement of the 2016 sales forecast in a 80%, between Q3 and Q4, for the first year of management, despite the shrinking market.• Stabilization of the debt portfolio by 70% in the second half of 2015 through payment agreements.

Responsibilities• Development of new business for the pumping and power generation areas for the oil and gas industry.• Achievement, development and monitoring of oil and gas projects in accounts such as: Ecopetrol, emeraldEnergy, Halliburton, Petrominerales, Canacol and Cepcolsa, mainly.Achievements• Compliance of 147% vs. COP 4,760MM forecast, for a total of COP 7,000MM in 2014.• Achievement of the power generation projects for the Pozos Colorados port and the oilfield of Caño Sur with Ecopetrol for a turnover of 3M USD.

• Supervision and general control of activities to contractors.• Preparation of the maintenance plan for the Lisama dehydration plant in El Centro facilities.• Design of tasks and structuring of maintenance processes based on reliability (RCM).• It was possible to define the maintenance plan by 60% in a record time of 4 months, for a population of 110 new equipment that would be installed in the new facilities of La Lisama.

• Definition of purchase processes for combat, fixed and campaign equipment.• Monitoring and control of maintenance directives for combat teams.• Design of directives and structuring of internal processes for combat management.• The goal of 100% monitoring of the progress of maintenance directives for combat teams was achieved, identifying improvement actions, both in costs and delivery times.

• Development of market penetration strategies and search for business opportunities in power generation projects, crude oil pumping and gas compression, in companies with high growth potential in the sector: Petrominerales, Estrumont, Canacol, Puerto Bahía and Ecopetrol (PEC), among others.• Definition of the position of the company in the market, market segmentation and definition of the sales strategy for 2012.• The number of opportunities was increased by 12% compared to the same indicator of the previous year, improving billing. The delinquent portfolio was reduced by 50% through satisfactory payment agreements.

Responsibilities• Development and tracing of new accounts, from its achievement, to credit and debt portfolio management, for the machinery marketing in the Metalmechanics area.Achievements• I got the best sales results in Bogotá in 2011 (80% of the sales forecast).• Opening of major AAA like: Inca Fruehauf, Estructuras metálicas HB Sadelec, VR Ingeniería with incomings for the company over COP 2´500MM.

• Marketing and advice on tools for numerical control machines, with emphasis on CNC punching machines: Schneider Electric, Peralta Perfilería, Industrias GOMSA, Cercol, among others.• Technical assistance in sales and customer support in manufacturing applications, software, start-up and commissioning of processes for machining projects.• I developed practical activities for customer training, especially in CAD and CAM software.

• Planning, programming and control of technical service billing in the metalworking area of IMOCOM, Cali. Technical assistance to the commercial area, and to customers, in manufacturing applications.• Coordination of the technological training center of the branch, dissemination and carrying out of the trainings.• The Cali technological training center was established. Through events and dissemination of the courses, the center was made self-sustainable.

• Technical assistance to the sales area in manufacturing and technical service applications. Preparation, development and logistics coordination of project schedules and budgets.• It was possible to organize an efficient process to attend technical service allowing tracking of the service results, reorganizing the delayed portfolio more than 30 days.