Hej, I’m Hannes.I transform complex business challenges into actionable brand strategies that drive growth and ensure that my leadership creates a safe environment in which team members can perform at their best.As a former competitive athlete, I’ve always believed in the power of strategy, teamwork, and perseverance. I now channel that passion into transforming complex business challenges into actionable brand strategies that drive growth. With around 15 years of experience as a Marketing and Brand Strategy leader, I’ve had the privilege of helping some of the world’s top brands like Lufthansa Group, SumUp, Bayer, Nestlé and Śkoda navigate challenges and achieve their goals. I’ve led marketing initiatives driving brand growth and supporting their business transformation. What really excites me about my role is the ability to combine creative thinking with strategic execution. Just as in sports, it’s about adapting to the competition and pushing boundaries.I strive to find new ways to solve business problems and drive brands forward in a rapidly changing digital landscape. My experience as a competitive athlete taught me the importance of communication, resilience and innovation — qualities I bring to every team I work with.Currently, I’m Head of Clients and a member of the Management Board at MetaDesign, a leading international brand consultancy and Germany's #1 where I collaborate closely with C-level executives to shape their brand strategies.At MetaDesign, I focus on driving client success through tailored brand strategies while managing multimillion-Euro budgets to deliver real, measurable results. Before MetaDesign, I led a 40+ person international team as Business Unit Lead at TLGG, where we crafted innovative, data-driven marketing strategies and executed global campaigns. This role reinforced my belief in fostering a culture of collaboration and support, essential for any successful team — on or off the field.Watching brands evolve and grow from strategic initiatives I’ve helped implement is incredibly rewarding, much like witnessing a team achieve its goals after months of hard work and dedication.I’m happy to connect and exchange ideas on driving brand growth, fostering collaboration or developing data-driven marketing solutions.#BrandStrategy #MarketingStrategy #BusinessGrowth #CLevelEngagement #BrandImpact #DataDrivenMarketing #BusinessTransformation #Leadership