Hannes Spangenberg Email & Phone Number

Stevenage, England, United Kingdom

Driving member engagement and growth for The Wine Society.I'm a Campaign Marketing Manager at The Wine Society, the world's oldest member-owned community of wine lovers. I develop and execute multi-channel marketing campaigns that resonate with our members, building brand loyalty and driving sales. My role involves strategic planning, budget management, and cross-functional collaboration to deliver exceptional member experiences. I'm passionate about crafting compelling campaigns that… Show more Driving member engagement and growth for The Wine Society.I'm a Campaign Marketing Manager at The Wine Society, the world's oldest member-owned community of wine lovers. I develop and execute multi-channel marketing campaigns that resonate with our members, building brand loyalty and driving sales. My role involves strategic planning, budget management, and cross-functional collaboration to deliver exceptional member experiences. I'm passionate about crafting compelling campaigns that align with our member-first ethos and contribute to The Wine Society's continued success. Show less

Western Cape, South Africa

Purveyor of Fine Wine And Spirits. The aim of Vaar is to connect and establish trade between producers of Wine & Spirits and international Importers and Distributors. Whether you are an Importer looking for some of the best Wine & Spirits products or a Producer looking to establish your brand globally, contact us.

Stellenbosch, Western Cape, South Africa

• Reporting to the CEO and presenting to the Board of Directors.• Promoted existing brands and introduced new products to diverse markets in Europe, Africa, and South America.• Analyzed budgets, prepared annual plans, and optimized expenditures to drive growth.• Revitalized brand image and packaging, resulting in significant sales increases.• Turned around the business unit to profitability by streamlining P&L and reallocating funds for growth.• Led sales team to exceed… Show more • Reporting to the CEO and presenting to the Board of Directors.• Promoted existing brands and introduced new products to diverse markets in Europe, Africa, and South America.• Analyzed budgets, prepared annual plans, and optimized expenditures to drive growth.• Revitalized brand image and packaging, resulting in significant sales increases.• Turned around the business unit to profitability by streamlining P&L and reallocating funds for growth.• Led sales team to exceed quotas and goals through effective recruitment, training, and coaching.• Identified consumer requirements, anticipated market trends, and implemented new sales plans and advertising strategies.• Developed and launched successful video content campaigns with global reach and high engagement.• Spearheaded the development and launch of sustainable products, aligning brands with consumer values. Show less

Western Cape, South Africa

• Developed comprehensive wine business strategy, overseeing marketing and sales management, production planning, and forecasting.• Successfully managed the bottom line and ensured profitability through strategic decision-making.• Implemented a luxury brand philosophy, shifting strategy from sales push to sales pull, resulting in increased demand and sell-outs across various product lines.• Achieved high business growth in the US market through targeted trade visits and cultivating… Show more • Developed comprehensive wine business strategy, overseeing marketing and sales management, production planning, and forecasting.• Successfully managed the bottom line and ensured profitability through strategic decision-making.• Implemented a luxury brand philosophy, shifting strategy from sales push to sales pull, resulting in increased demand and sell-outs across various product lines.• Achieved high business growth in the US market through targeted trade visits and cultivating strong relationships with importers, distributors, and trade partners.• Oversaw holistic management of wine production, from vintage yield to consumer channels, ensuring alignment with strategic goals.• Led the wine division team to achieve sales growth of 35% annually, demonstrating effective leadership and strategic execution. Show less

Noorder-Paarl Area, South Africa

The World’s Most Admired South African Wine Brand (Drinks International)Brands: Roodeberg, Golden Kaan. Focus markets: Sweden, Germany, Belgium, Denmark, South Africa.• Turned Roodeberg brand around from -5% decline to 15% growth via targeting consumer engagement, competition, trade, and incentive campaigns.• Successfully launched new bespoke product along with trade in Sweden despite legally limited alcohol advertisement.• Launched brand update and advertisement campaign in… Show more The World’s Most Admired South African Wine Brand (Drinks International)Brands: Roodeberg, Golden Kaan. Focus markets: Sweden, Germany, Belgium, Denmark, South Africa.• Turned Roodeberg brand around from -5% decline to 15% growth via targeting consumer engagement, competition, trade, and incentive campaigns.• Successfully launched new bespoke product along with trade in Sweden despite legally limited alcohol advertisement.• Launched brand update and advertisement campaign in Germany alongside Business Development • Managers, importers, and retailer clients.• Commissioned Wine Intelligence to do EU research on a specific brand to get closer to real consumer insights.• Implemented new CRM management system.• Established brand partnership program with other high-profile brands in other product categories.• Analyzing how the brands are positioned in the market and crystallizing targeted consumer insights.• Taking brand ownership and providing the vision, mission, goals, and strategies. Show less

Robertson

• Opened new markets in Africa.• Achieved continual sales growth in the USA, with significant development in New York, Massachusetts, Florida, and California.• Produced the best-selling South African Cabernet Sauvignon in the USA.• Produced the best-selling South African Sauvignon Blanc in California.• Successfully revitalized entry level brand image with subsequent sales increase.• Created a new modern and engagement website.

The World’s Most Admired Chilean Wine Brand (Drinks International)Chilean brands: Casillero del Diablo, Frontera, Marques de Casa Concha, Don Melchor, etc.American brands: Fetzer, Bonterra, etc.Argentinian brands: Trivento, Mixtus, Eolo, etc.• Managing a portfolio of 18 brands within Africa and the Middle East.• Successfully opened new markets and achieved double-digit growth in the region or country.• Worked with Bain & Company Consultancy to develop new insights… Show more The World’s Most Admired Chilean Wine Brand (Drinks International)Chilean brands: Casillero del Diablo, Frontera, Marques de Casa Concha, Don Melchor, etc.American brands: Fetzer, Bonterra, etc.Argentinian brands: Trivento, Mixtus, Eolo, etc.• Managing a portfolio of 18 brands within Africa and the Middle East.• Successfully opened new markets and achieved double-digit growth in the region or country.• Worked with Bain & Company Consultancy to develop new insights and strategies.• First in company history to sell Californian wine in Iraq.• Launched wines in Woolworths South Africa, known for its small but high-volume and high-margin wine list.• Executed successful marketing campaigns in retailers, including consumer competitions.• Promotion of brands to Media and Trade through Wine Fairs, Wine Tastings, Interviews, etc. Show less

Master Of Business Administration - Mba (Distinction)

Bsc Psychology, Psychology

Academic Direction: King's College London

Bcomm Management Sciences, Marketing, Entrepreneurship & Innovation

Activities and Societies: Member of Golden Key International Honor Society. Top 15% of university students per field of study.

Honsbdram Cum Laude, Directing

Special award for Best Student Director

Bdram, Acting, Writing

Acting, creative writing

Senior Certificate, Distinction In Mathematics High Grade