Hannes Spangenberg Email & Phone Number

Stevenage, England, United Kingdom

Driving member engagement and growth for The Wine Society.I'm a Campaign Marketing Manager at The Wine Society, the world's oldest member-owned community of wine lovers. I develop and execute multi-channel marketing campaigns that resonate with our members, building brand loyalty and driving sales. My role involves strategic planning, budget management.

Western Cape, South Africa

Purveyor of Fine Wine And Spirits. The aim of Vaar is to connect and establish trade between producers of Wine & Spirits and international Importers and Distributors. Whether you are an Importer looking for some of the best Wine & Spirits products or a Producer looking to establish your brand globally, contact us.

Stellenbosch, Western Cape, South Africa

• Reporting to the CEO and presenting to the Board of Directors.
• Promoted existing brands and introduced new products to diverse markets in Europe, Africa, and South America.
• Analyzed budgets, prepared annual plans, and optimized expenditures to drive growth.
• Revitalized brand image and packaging, resulting in significant sales increases.
• Turned around the business unit to profitability by streamlining P&L and reallocating funds for growth.
• Led sales team to exceed… Show more

Western Cape, South Africa

• Developed comprehensive wine business strategy, overseeing marketing and sales management, production planning, and forecasting.
• Successfully managed the bottom line and ensured profitability through strategic decision-making.
• Implemented a luxury brand philosophy, shifting strategy from sales push to sales pull, resulting in increased demand and sell-outs across various product lines.
• Achieved high business growth in the US market through targeted trade visits and cultivating… Show more
• Achieved high business growth in the US market through targeted trade visits and cultivating strong relationships with importers, distributors, and trade partners.
• Oversaw holistic management of wine production, from vintage yield to consumer channels, ensuring alignment with strategic goals.

Noorder-Paarl Area, South Africa

• The World’s Most Admired South African Wine Brand (Drinks International)Brands: Roodeberg, Golden Kaan. Focus markets: Sweden, Germany, Belgium, Denmark, South Africa.
• Turned Roodeberg brand around from -5% decline to 15% growth via targeting consumer engagement, competition, trade, and incentive campaigns.
• Successfully launched new bespoke product along with trade in Sweden despite legally limited alcohol advertisement.
• Launched brand update and advertisement campaign in… Show more The World’s Most Admired South African Wine Brand (Drinks International)Brands: Roodeberg, Golden Kaan. Focus markets: Sweden, Germany, Belgium, Denmark.
• Launched brand update and advertisement campaign in Germany alongside Business Development
• Managers, importers, and retailer clients.

Robertson

• Opened new markets in Africa.
• Achieved continual sales growth in the USA, with significant development in New York, Massachusetts, Florida, and California.
• Produced the best-selling South African Cabernet Sauvignon in the USA.
• Produced the best-selling South African Sauvignon Blanc in California.
• Successfully revitalized entry level brand image with subsequent sales increase.
• Created a new modern and engagement website.

• The World’s Most Admired Chilean Wine Brand (Drinks International)Chilean brands: Casillero del Diablo, Frontera, Marques de Casa Concha, Don Melchor, etc.American brands: Fetzer, Bonterra, etc.Argentinian brands.
• Managing a portfolio of 18 brands within Africa and the Middle East.
• Successfully opened new markets and achieved double-digit growth in the region or country.
• Worked with Bain & Company Consultancy to develop new insights… Show more The World’s Most Admired Chilean Wine Brand (Drinks International)Chilean brands: Casillero del Diablo, Frontera, Marques de Casa Concha, Don.
• Worked with Bain & Company Consultancy to develop new insights and strategies.
• First in company history to sell Californian wine in Iraq.

Master Of Business Administration - Mba (Distinction)

Bsc Psychology, Psychology

Academic Direction: King's College London

Bcomm Management Sciences, Marketing, Entrepreneurship & Innovation

Activities and Societies: Member of Golden Key International Honor Society. Top 15% of university students per field of study.

Honsbdram Cum Laude, Directing

Special award for Best Student Director

Bdram, Acting, Writing

Acting, creative writing

Senior Certificate, Distinction In Mathematics High Grade