Brand Project Manager
Led strategic brand initiatives for Taiwan SMEs, driving competitive advantage through comprehensive brand management solutions. Clients across various industries including machinery, electronic components, food, and outdoor & sports.Key responsibilities include:- Conducted in-depth brand audits and performance analyses of clients' brand operation- Developed and implemented customized brand strategies, improving client business goal attainment- Delivered brand training sessions to client employees, enhancing brand consistency across all touchpoints and improving brand advocacy- Orchestrated cross-functional teams, ensuring on-time, on-budget project delivery with high client satisfaction rates- Optimized departmental efficiency by management skill, reducing turnaround time and improving resource allocation