Working alongside a lovely group of people to redefine marketing operations and becoming the leading AI-driven platform for smarter, faster, and more profitable decisions.My role is a combination of Growth and Product development - going where it's most needed during the early phase of this adventure. - Product development & prototyping.- Growth & Go-to-market strategy.- Workflow automations.- Marketing, CRM and website operations.

Leading team from data and engineering disciplines to ensure a world class MarTech, MarData and MarOps system. Team challenge is to answer the questions "How do we grow?" and "How can Tech and Data help us grow more?"Marketing measurement stack:- HDYHAU ("How-Did-You-Hear-About-Us?" survey)- Session based multitouch attribution models- Media Mix Model(s)- External sources (Ad platforms, Meltwater, Penetrace etc)Marketing enablement stack:- Consent Management (cookie… Show more Leading team from data and engineering disciplines to ensure a world class MarTech, MarData and MarOps system. Team challenge is to answer the questions "How do we grow?" and "How can Tech and Data help us grow more?"Marketing measurement stack:- HDYHAU ("How-Did-You-Hear-About-Us?" survey)- Session based multitouch attribution models- Media Mix Model(s)- External sources (Ad platforms, Meltwater, Penetrace etc)Marketing enablement stack:- Consent Management (cookie and profile)- 3P tracking (Pixel, Server-2-Server, SDK, MMP)- 3P data enhancement (Facebook CAPI, Google Enhanced conversions, SKAN etc)- 1P data feeds (products, recipes, Audiences)- MarOps Tooling(UTM/URL management, marketing taxonomy, Manual data ingestions)- Decision recommendation and automation Show less

Amazing experience of being part of a great journey in the company's scale-up and internationalisation. Data chapter growth from 4 to 30 people.Responsible, leading or consulted in most growth related projects, such as:- Attribution models (multitouch, cross-device etc)- Data prep for Series A and B- Growth reporting from top level (CXO) to team (e.g. paid social)- Campaign naming conventions- Adjust integration and utilisation- LTV / CAC ratio (and… Show more Amazing experience of being part of a great journey in the company's scale-up and internationalisation. Data chapter growth from 4 to 30 people.Responsible, leading or consulted in most growth related projects, such as:- Attribution models (multitouch, cross-device etc)- Data prep for Series A and B- Growth reporting from top level (CXO) to team (e.g. paid social)- Campaign naming conventions- Adjust integration and utilisation- LTV / CAC ratio (and calculations)- Breakage calculations- Forecasting- Reporting level development- Experiment design- etc etc Show less

- Mobile app data analytics- Providing Product and Business insights- Creating data analytics framework (Goals, KPIs etc)- Building metrics and visualisation (SQL)- Leveraging Lean Startup methodology (Lean Analytics)- Co- managing analytics software stack (Metabase)

- Market launch/research- UX-testing- Partnerships

- Financial analysis- Financial consulting (C-suite)- Business analysis

- Credit Support- Compliance support (Know-Your-Customer)- Ad-hoc tasks

- B2B sales- Customer contacts- Business development

- Market research- Evaluating commercial opportunities- Business plan development

- Supporting corporate customers with their day-to-day problems. - Supporting account manager by making ready documents for agreements with customers.- B2B sales.- Various administrative choirs.

- Helping customers with various problems regarding their bank services.- Giving financial advice to customers.- Selling insurance.