I am working on regenerative food systems and fostering Purpose-driven entrepreneurship in Agroecology and Regenerative agriculture, in Uganda since 2020. Founding and managing Rootical Business Builder, a venture studio to power Ugandan entrepreneurs to build and own their regenerative agri-food companies in Uganda. We aim to leverage more funding and entrepreneurship into Agroecology as a contribution to strengthening the movement in Uganda and a way to transform the food system. I set up Rootical as a collaboration between Fresh Ventures (NL) and Shona (UG).I am a Master in Business Engineering and a sustainable food systems practitioner with 13+ years of experience in working with farmer networks, agroecology and purpose-driven entrepreneurship. I strongly believe in the promotion of territorial, direct and organic value chains as a motor to sustainable rural development. I have lived and worked five years in Peru, working on topics like organisational strengthening, farmer training programs, direct food sales and marketing, the farmer-cook alliance, collective marks, participatory guarantee systems, business plans, advocacy and food security in mountain communities. The next 5 years, I have worked with La Ruche qui dit Oui!, an online platform to enhance direct sales in local food communities in order to empower people to build a fair food system. I launched the initiative in Flanders (2015) and The Netherlands (2017) and subsequently managed the team and the development of the network in Belgium and The Netherlands. In 2020, the Belgian and Dutch network consisted of 130 food communities, involving 1000+ local producers and 250,000 consumers, hitting a record GMV of more than 14M€.