Serve as the lead in developing and implementing an multi-channel, integrated content marketing strategy, covering ten social services programs and six healthcare facilities, and designed to promote awareness and engagement among diverse audiences, including donors, prospective social services clients and healthcare consumers, community partners, staff and board members.Responsible for the execution of our video marketing strategy, producing all content in-house, from concept through final product. Videos include a mix of client success stories and testimonials, employee/recruitment spotlights, fundraising and event videos, educational pieces and more.Writing contributions include client stories, thought-leadership pieces, employee profiles and website content, as well as assisting in the development of email and print newsletters, annual reports and impact communications.

Served as marketing, admissions and administrative lead for a start-up French Immersion school. Efforts led to 300% enrollment growth from year one to year two, with additional growth from year two to year three despite COVID impact.Marketing & Promotion roles included defining the school's target audiences, developing effective messaging and identifying social media, traditional media & networking vehicles that are best suited to deliver our message to our audience.Communication roles included the creation and publication of the school's News de Nous email newsletter, the Power of Immersion video series, writing advertising and social media copy, pitching ideas to secure media coverage, managing the school's website and social media platforms and serving as the face of the school by greeting parents and visitors at the door every day.Sales & Growth roles included using an attentive and personable approach to encounters with prospective parents, conducting thorough school tours, listening to parent priorities and addressing their questions, creating a sales database and consistently following up to secure enrollment.School Administration roles included:Staff Management - developing a "start-up" mentality among staff which emphasizes a team approach; creating an environment of support and open communication through daily conversations and accessibility; organizing staff training and taking actions to ensure compliance with school, county & state policies.Student Experience - Planning & executing activities, field trips and events, ensuring that students enjoy a clean and safe classroom each day; monitoring security systems and conducting safety drills and inspections of equipment; and supervising students as needed.Regulatory Compliance - Proper maintenance of all student, staff and facility files, preparing and submitting all applications for licensing and accreditation, and serving as the point person for all compliance, health and fire inspections.

Founded this video production firm with Eric Frede. Responsibilities include both the primary management of the business and partnering on the creative side. Media Production. Preproduction roles include researching content and interview subjects, composing script and planning each shoot day. Videography skills include on location lighting, shooting and capturing audio. Postproduction roles include editing and encoding videos, creating special effects and adding voiceovers and music. Also composed and performed music for some of our productions. • Project Management skills include formulating a clear vision and budget for each production, assembling a team with defined roles, creating a completion timeline and keeping the team focused to meet deadlines.• Account Management skills include collaboration with the client to develop goals and marketing/branding strategies to identify and reach target audience, execution of the project and consistent follow up to ensure client satisfaction and possible future projects.Business Operations. Accountable for all facets of the business including marketing, sales, customer service, accounting, billing, web site, managing social media, archiving, purchasing, and legal. • Business technical skills include: Microsoft Word, QuickBooks, Photoshop, plus working knowledge of Excel and PowerPoint.

Announced and assisted in production of college basketball, baseball, softball and soccer broadcasts which aired on NESN Plus & Fox College Sports.

Television play by play for the University of Maine football and men's hockey teams. Radio play by play for UMaine men's hockey. As co-producer of both radio and television broadcasts, coordinated all elements with the producers and host station. Conducted all pre-game and post-game interviews.

Responsible for scheduling and overseeing the work of part-time employees. Served as mentor and coach, encouraging each to improve their broadcasting skills by continuously push beyond their comfort zones and provided feedback on performance. Daily afternoon drive sports talk show hosting and producing duties included: booking guests, creating all show content and promos and setting up live remote broadcasts. Play by play of college and high school basketball, hockey, football, baseball & softball.Awards: Maine Association of Broadcasters and Maine Associated Press awards for the show and a musical promotion campaign.

Responsible for all phases of production - developing story ideas, videography, conducting interviews, editing features and highlights, writing scripts and delivering the sportscast live on set each night. Awards: Received Maine Association of Broadcasters awards for two week-long feature series.

Sold health insurance plans to companies in Greater Boston. Sales were made primarily through agents or brokers and directly to companies. Managed a sales territory and was responsible for retaining and growing several existing customers, assisting with renewals and claims issues.