• Developed long-term brand strategies for two brand Faroson and Provibiol aligning them with company objectives and market dynamics.• Analyzed and forecasted the market and consumer insight to create marketing plan for new products.• Participated in the development and management of research on new products with R&D team. • Generated product packaging ideas, product positioning, and product concept.

• Planned and executed comprehensive 360-degree marketing plans for over five campaigns annually, involving research, content creation, and campaign management.• Tracked campaign metrics and ensured effectiveness while controlling the marketing budget.• Developed Brand key and brand positioning for 5 brands Faroson, Welson, Provibiol, Nucos, Welson Beauty.• Designed and developed Brand Portfolio, Brand Visual Direction, and ensured consistent imagery across brands.• Prepared PowerPoint slide containing product information, proposals for KOL/KOC, business partner or internal use. • Conducted in-depth market analysis and forecasting to drive the development of new products, collaborating closely with the Research & Development team.• Managed the image and created content for health and beauty brands, including Faroson, Welson, Provibiol, Nucos, on social platforms such as Facebook, Google, TikTok.• Collaborated with designers to ensure the creation of Key Visuals, POSM, Social posts, and Digital materials that are attractive and adhere to brand guidelines.• Analyzed brand data, a key metric, related reports, competitors, and market movement to find out insight and opportunities to maximize the growth and the profitability.

Following up with a lot of big suppliers/ vendors such as Coca Cola, Pepsi, Unilever, … through emails and phones for contract preparation, contract terms dealingManaging all types of contracts (promotion, agreement, appendix, etc.) in the team