Hans Baker

Hans Baker Email and Phone Number

Senior Web Strategist | Marketing Strategist @ Square360
Auburn, NH, US
Hans Baker's Location
Auburn, New Hampshire, United States, United States
Hans Baker's Contact Details
About Hans Baker

A strategic and creative marketing specialist with 15+ years of experience, I deliver targeted marketing campaigns that drive growth. Serving in sales and marketing project management roles over the years, I have built a reputation as an effective project leader, copywriter, art director, brand name creator, and web developer.Currently a Communications Project Manager for a manufacturing leader that serves the aerospace, defense, medical, and high-tech industries, I have created multiple unique brands for the company and established effective processes that save money while enabling consistent achievement of critical business goals.Experience has shown me that my greatest strengths are my natural curiosity and analytical nature, enabling me to quickly identify problems and develop effective solutions that drive exceptional business results.CORE EXPERTISE:Branding & Positioning Strategy ▶ Marketing Strategy Analysis ▶ Marcom Campaign Development ▶ Marketing Agency Relationship Building ▶ New Product Launch Campaigns ▶ Corporate Website Design & Management ▶ Change Management ▶ Project Management ▶ Public Relations & Writing

Hans Baker's Current Company Details
Square360

Square360

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Senior Web Strategist | Marketing Strategist
Auburn, NH, US
Website:
square360.com
Employees:
11
Hans Baker Work Experience Details
  • Square360
    Senior Web Strategist | Marketing Strategist
    Square360
    Auburn, Nh, Us
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  • Square360
    Senior Web Strategist | Business Development Manager
    Square360 Aug 2022 - Present
    Auburn, Nh
    As a seasoned Web Strategist and Business Development Manager, my passion lies in leveraging the power of the digital world to drive business growth and amplify brand presence. I bring over twenty-plus years of experience in marketing, with a focus on web strategy, business development, and project management.My expertise is grounded in my ability to craft and execute innovative web strategies that align with business objectives, enhance user experience, and drive conversion rates. I excel in identifying opportunities for business expansion, building solid partnerships, and leading cross-functional teams toward achieving ambitious goals.My essential skills include the following:Web Strategy Development & ImplementationBusiness Development & ExpansionProject ManagementClient Relationship ManagementTeam LeadershipUI/UX Design PrinciplesWeb Analytics & ReportingI am always eager to connect with other professionals, share insights, and explore new opportunities. Feel free to reach out!
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  • Minebeamitsumi Aerospace
    Communications Project Manager
    Minebeamitsumi Aerospace Nov 2018 - Present
    Peterborough, New Hampshire, United States
    My responsibilities related to MinebeaMitsumi Aerospace run in parallel with my work for NHBB. Sometimes, the projects overlap, as NHBB is a significant part of the new global brand.I currently oversee the performance and maintenance of the brand's website, employing web analytics to identify website improvements and develop new web content, including news releases, product highlights, and technical information. I also guide the creation of all promotional materials, such as new product brochures, trade-show displays, technical bulletins, design guides, and product catalogs, and direct all marketing service providers' efforts.Partnering with Sales, Marketing, and other internal departments to plan and execute critical initiatives that achieve strategic business goals, I have been recognized for driving exceptional results through a high degree of productivity, self-motivation, and creative problem-solving ability.KEY CONTRIBUTIONS:➽ Working with the brand's executive leadership and marketing firm, I developed the new brand's logo, tagline, sales collateral, website, and introductory brochure and video.➽ I produced an award-winning introductory video featuring animation for the Paris Air Show. This effort involved coordinating video assets (product renderings, images, and copy) from eight different manufacturing locations located in the US, Europe, and Asia.➽ I oversaw the development and launch of the brand's website within a very aggressive timeframe. The project's scope included IA, graphic design, content development (web copy and images), SEO, and user testing. ➽ Current and ongoing projects include social media marketing and content development for the website.
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  • Nhbb
    Communications Project Manager
    Nhbb Oct 2006 - Present
    Peterborough, New Hampshire
    Originally hired as a marketing coordinator for this leading manufacturer of precision bearings and complex bearing assemblies for the aerospace, defense, medical, dental, and high technology markets, I was promoted to my current role in 2008.KEY CONTRIBUTIONS:➽ Created 5 unique brands within NHBB after introducing a novel approach for researching, creating, and trademarking unique brand names. ➽ Saved up to $30,000 yearly through new cost-estimation platform, resulting in 95% of projects completed within budget.➽ Obtained buy-in from management to replace agency with declining quality of service. Launched extensive search to hire new agency, which is still in place 6 years later.➽ Increased web traffic 100% by teaming with web-development company to improve appearance, navigation, and SEO of NHBB website.➽ Supported launch of new product with six-figure promotional campaign, integrating multiple channels – including traditional print advertising, PR, social media, and other lead-generation tactics.
  • Red Management
    Marketing Manager
    Red Management 2003 - 2005
    Traverse City, Michigan
    Hired by this startup residential and commercial real estate development company to develop a homebuyer lead-generation program from the ground up, I quickly built an effective integrated platform that encompassed branding, digital marketing, direct mail, event marketing, and traditional advertising. KEY CONTRIBUTIONS:➽ Created brand identity systems for all new housing developments and mixed-use commercial and residential neighborhoods. Designed and produced all promotional materials.➽ Directed all workflow for marketing communication service providers, including web developer, marketing agency, printer, sign company, and direct mail firm.➽ Managed development of company website, which featured a content management portal and scalable property database.➽ Researched regional and national housing demographics, using findings to develop targeted marketing campaigns for different homebuyer segments.
  • Rambusch Lighting
    Regional Sales Manager
    Rambusch Lighting 2000 - 2002
    Jersey City, New Jersey
    Driving results within the company's largest territory, I sold standard and custom lighting products throughout the Northeastern U.S., meeting sales targets by crafting and executing effective sales plans. My strategy hinged on building relationships with existing independent manufacturers’ reps and hiring new reps to support under-performing subterritories. I excelled at solving problems in the field, improving the handling of product failures in the field by engaging key stakeholders and winning factory support to turn potentially negative situations into positives. PREVIOUS ROLES:▶ COMMUNICATIONS COORDINATOR, Greater Concord Chamber of Commerce, Concord, NH▶ OUTSIDE SALES REP/MARKETING COORDINATOR, Stevens Sales Company, Salt Lake City, UT

Hans Baker Skills

Brand Development Branding And Identity Content Marketing Inbound Marketing Corporate Website Management Website Creation Search Engine Optimization Video Production Branding Strategy Marketing Strategy Marketing Strategy Analysis Marketing Communications Campaign Development Marketing Agency Relations New Product Launch Corporate Websites Website Design And Management Change Management Management By Objectives Project Management Public Relations Writing Web Analytics Microsoft Office Adobe Creative Suite Marketing Web Content Aerospace Negotiation Marketing Management

Hans Baker Education Details

Frequently Asked Questions about Hans Baker

What company does Hans Baker work for?

Hans Baker works for Square360

What is Hans Baker's role at the current company?

Hans Baker's current role is Senior Web Strategist | Marketing Strategist.

What is Hans Baker's email address?

Hans Baker's email address is hb****@****ace.com

What is Hans Baker's direct phone number?

Hans Baker's direct phone number is +160352*****

What schools did Hans Baker attend?

Hans Baker attended University Of New Hampshire.

What skills is Hans Baker known for?

Hans Baker has skills like Brand Development, Branding And Identity, Content Marketing, Inbound Marketing, Corporate Website Management, Website Creation, Search Engine Optimization, Video Production, Branding Strategy, Marketing Strategy, Marketing Strategy Analysis, Marketing Communications Campaign Development.

Who are Hans Baker's colleagues?

Hans Baker's colleagues are John Smullen, Nancy Smullen, Daniel Smullen, Steven Keiser, Vanessa Weego, David Snipe, Katie Dennis, Csm.

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