Marketing is about making choices. Marketing is also about ensuring that an organization can and will deliver on its brand promise. Developing brands is all about making the best and most informed decisions. We work together in a long-standing team, dedicated to developing product and organisation brands. We develop brands based on a psychological and social model. We use this model to structure projects ranging from developing brand names, logos and identities, identity management and campaigns. Our key words are: fun to work with, connectedness and effectiveness.We encourage companies and start-ups to contact us. We can and will contribute to your ideas and plans.On our company page you find a toolbox and useful links.

My function was Interim CEO with the mission to restore the company from heavy losses to profitability in 6 months time. This mission was accomplished on time, on budget.

A question of growthTwo founders of Fiscoop posed me the question; Can you deliver growth form the present insignificant amount of turnover to 1 million in turnover, in exchange for a significant amount of shares. I took op this challenge. After the initial growth spurt, one of the founders left the company. The other founder stopped working due to health-related issues. In addition to marketing and sales, I took over the day to day operation of the company. The company grew from one small shop to 4 shops, 3 franchise shops, and 50 employees and freelancers. After the remaining founder recovered, I sold him my shares, just short of the target.

I acquired a small division specialized in 3d drawing, video and 3d animation. This group of people became the internet and visualization department of HBB Communicates, operating under the Spacecowboyz name. Spacecowboyz were a very innovative group of people. One of the innovations was to use a game engine to render animations in the browser. We used this to produce live action and animation video online and on CD. The technology was also used in the online colour selector for Volkswagen cars. In 2004 the Spacecowboyz activities were incorporated into HBB Communicates as internet technology became a mainstream activity.

Tulip Computers was a fast-growing, privately owned, company that designed and manufactured PCs. I started as employee number 86. My job description; Independently identify the obstacles to the growth of the company and remove these obstacles. Tulip offered a professional, high-pressure working environment. I was responsible for developing, budgeting and managing eleven big organization building projects in ICT, production, cooperation, logistics, legal structure, and facilities. The people I worked with had several things in common; They were always much older, were much more important in the organization, had different points of view and often they had different interests. I learned that being able to come up with smart solutions was less important than gaining support for implementing those ideas. The results of my projects were very much dependent on my ability to develop and maintain a productive connection with the people who were important for the project. My solution to deliver was to develop smart solutions packaged in a project format. Get CEO backing and use the backing to develop a conversation with the people responsible in order to build a team. Then introduce the project to the new team members. I always delivered the defined results on budget and on time. One of these projects lead to winning the national logistics prize for Tulip Computers.

One of the Rabobank Services Units did not deliver the level of service the connected (independent) banks requested. The main issues were efficiency, sourcing, and pricing. The way the performance gap was to be closed was by defining the gap explicitly and updating the team culture in line with the expectations of the internal clients. My job was implementing the new culture aspects by giving the example while working with the team.

I was brought on board to manage projects. One of the projects was to build a part of the Currency Management System. I also did macroeconomic research. I worked with really nice people that helped me adjust to working in a company. And I learned a lot.

I had a newspaper round. So I read the newspaper. And I noticed not all stock options prices were efficiently priced (in the beginning). This prompted me to start trading in stock options in 1978. This proved to be a successful investment. I learned that setting targets was the most important part of this trade. And to engage in opportunities when opportunities present themselves.