Hans-Peter Schäffer Email & Phone Number

Las Condes, Región Metropolitana De Santiago, Chile

Las Condes, Santiago Metropolitan, Chile

• I developed the expansion of the New Era brand in Chile, with growth in the number of physical stores (negotiating with shopping malls), the creation of their e-commerce channel, improvement in relationships with.
• I headed up the company’s operations in Chile, supervising every area, including finance, commerce, marketing, e-commerce, human resources and operations.
• I incorporated Adolfo Domínguez as a new brand for the company.

Santiago, Región Metropolitana De Santiago, Chile

• I developed the in-house brand Andesgear in Clothing, Footwear, Equipment and Accessories, managing to increase its representation through its own channel by 15% in stores and 18% online, competing with a portfolio of.
• I won contracts and incorporated very important brands for the company, such as HydroFlask, Teva and Scarpa.
• I found new providers, with whom I selected products and materials, negotiated prices and MOQs, and worked on generating packaging, among numerous other tasks.
• Generation of online and social media content, in addition to training materials for instore associates.
• I supported various different marketing activities for both climbing and skiing, with the cooperation of The North Face, Marmot and Mammut for the main clients of these brands.
• I represented the company on several occasions at the most significant business fairs in the outdoor industry, particularly ISPO and OutDoor by ISPO, where I had the opportunity to interact closely with global key.

Santiago, Chile

• I organized part of the product mix for the opening of Sodimac Mexico.
• I structured cost negotiations with providers, mainly in Asia, in order to improve portfolio profitability.
• I headed up the development of commercial programs, including Commercial Lighting, Batteries and Extensions, differentiating in accordance with the technical requirements and certifications of each country.
• I reviewed key brands for the company, such as Dairu, Redline, Ozom, and Fixser, among others.

Santiago, Chile

• I coordinated the selection and updating of products for each of these categories in order to improve profitability and boost Homy’s image as somewhere to go for decorating supplies.
• I updated the company’s in-house product mix (differentiation between Sodimac and Homy) in the Carpeting category from 40% to 90%, and from 20% to 80% in Lighting.
• I monitored all KPIs associated with these categories, such as sales, inventory, costs, margins, standards of service and others.
• I developed product and technology programs with providers, mainly in Asia, and was in charge of purchasing, price negotiations, minimum order quantities, production and packaging dates, quality, and artwork and.

Sydney, Australia

As part of my Working Holiday year in Australia, I carried out administrative tasks for Kordia Solutions: a company dedicated to the development of solutions for telecommunications businesses.

Santiago, Chile

• I coordinated the drawing-up of purchasing decision trees for clients and adjacencies.
• I performed consumption analyses in categories in order to identify types of customers and thus create clusters of stores in alignment with customer behavior, directing product ranges.
• I supported management in selecting product ranges.
• I headed up the planogram team and assembly line in the process of trialing product ranges.

.

Santiago, Chile

Valparaíso, Chile

Degree In Commercial Engineering, Master’S In Marketing, .

Exchange Student Program.

Erlangen, Germany.

Education record

Elementary and High School education.