I have been raised in Venezuela, educated in the US and built my international career based in Switzerland. As a Brand Architect and Marketer with 20 years of experience working with global lifestyle brands I bring along Latin creativity, American efficiency, and Swiss precision. My mixed upbringing has helped my ability to switch between creative and strategical thinking, setting the foundation for my core competencies:🔺Specialized in integrated marketing ready for an offline and digital world.🔺Capacity to identify insights and create customer-relevant stories and campaigns.🔺Proven success leading teams in campaign development for multichannel communication from TV to cinema, OOH, print, online, social media, events to in-store. 🔺Gained cultural sensitivity thanks to my international experience, mainly in Asia, Europe and the Americas. I value an eclectic mix, this has allowed me to work with luxury brands, in fashion retail, automobile and FMCG industries, as well as supporting start-ups building their identities from the ground up. The verticals may vary, but the goal always remains the same: figuring out what consumers want and responding to it efficiently.