Hansa Mohapatra Email & Phone Number

Pune, Maharashtra, India

Business Analysis, P&L Analysis, Program Management

Platform Pricing and Marketing Strategy:•Developed platform pricing strategy based on competitor's research, costing, value addition analysis, user surveys & WTP.•Prepared P&L and drafted pricing proposal documents.•Developed an omnichannel marketing strategy including channel and promotional strategy with an expected conversion rate of 10%. Increased customer installs by 100% & MAUs by 50%.•Developed digital Marketing strategy, led end-to-end content management & promotions across 2 Social Media channels, drove an m-o-m rise in impressions of more than 500% & 120% rise in content engagement•Strategy development for new business opportunities: Engaged with B2B customers, created proposals & sales funnel, prepared pitch decks and campaign emails, etc.•Supported the sales team in preparing collaterals for BTL campaigns and collaborations.•Defined user personas & CVP, recommended product offerings based on competitive benchmarking and in-depth user research.Product Development and Project Management:•Defined KPIs for the Central dashboard to track customer onboarding and engagement, asset performance, and drive product functionalities.•Conceptualized and Implemented product pilots across 5 regions to test product-market fit and optimize core features.•Led Content Management Team & 2 internal company projects: Identified bottlenecks & drove initiatives to improve app engagement.•Liaise with Internal Stakeholders (Operation, Content & Product Team) to develop SOPs & MIS for efficient decision-making.•Identified & prioritised key app improvements based on user pain-points & customer data, increased user activation by 30% & engagement by 20%.

Conducted market research & interviews with stakeholders (10+ farmers, 5 Supervisors, 2 plant managers, 5 Sahayaks, 1 Transport Manager etc.) for feasibility analysis of Automatic Milk Collection Systems in Gujarat. Drafted a client pitch deck for B2B clients, developed marketing strategy & growth strategy, recommended 11+ new product initiatives, 30+ content marketing ideas to generate brand awareness.

Proposed a 2yr implementation roadmap and full-stack resource requirement for complete digital transformation of Animal Feed Business. Qualified and prioritized 38 digital interventions, studied its impact on KPIs, projecting a downtime reduction of 20%, energy reduction by 5-6% and reprocessing savings of INR 2.7 L. Performed cost-benefit evaluation of key digital initiatives like EMS, PDM, RM Supply and Quality tracker etc. Recommended 10+ digital marketing initiatives and developed a content strategy..

Pune Area, India

Worked on the development of Enterprise Service Portal (ESP), a ticket management tool. Implemented functionalities and changes in the tool using UNIX. Integrated the tool with Jasper Reports (Jaspersoft) for real-time extraction of ticket statistics from the tool. Worked on data mapping of servers with applications.

Bombay

Worked on Isothermal Microcalorimetry to measure metabolic heat generation during steeping of seeds and performed a comparative analysis on microbial testing with Plate Count Method.

Kharagpur, West Bengal

Developed a gluten-free pasta using Extrusion Technology. Conducted secondary research on the health benefits of Banana and the demand of Gluten-free based food products. Performed qualitative and quantitative analysis using regression on the effect of extrusion variables on the physicochemical attributes and amylose content of the product.

Master Of Business Administration - Mba, Business Administration And Management

Bachelor Of Technology - Btech, Food Technology And Processing, 8.82

Activities and Societies: A member of Robotics and Automation Club : Cyborg. Have coordinated and organised aqua robotics event.

High School